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Formerly | Yerdle |
---|---|
Benefit corporation | |
Industry | Software and logistics |
Founded | 2012 |
Founders | Andy Ruben and Adam Werbach |
Headquarters | Brisbane, California |
Website | www |
Trove (formerly Yerdle) is a California-based company that builds and operates resale programs for brands. [1]
Trove (as Yerdle) was originally a peer to peer marketplace that used an alternative currency [2] to exchange items. Trove transitioned from the peer to peer (P2P) platform in 2016, into business to business (B2B) service supporting brands with white label web and logistics services in resale. Trove renamed itself, retaining the same leadership and team in February 2020. [3]
Trove was featured at WEF's annual Davos event as one of six finalists for the Circulars award [4] , part of Fashion for Good innovators Scaling program [5] , and part of Elemental Excelerator's equity and access program [6] .
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