Troy Costa

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Troy Costa
Born1975 (age 48–49)[ citation needed ]
Bombay, Maharashtra, India
NationalityIndian
Occupation Fashion Designer
Known forMen's Label "Troy Costa"

Troy Costa (born 1975)[ citation needed ] is an Indian fashion designer based in Mumbai who owns the Troy Costa menswear label. [1] Known as the man who suits up India's rich and powerful, [2] Troy launched his bespoke menswear fashion label 'Troy Costa Designs' in 2008 after the runaway success of his shows at the 'Dubai Fashion Week' [3] and the 'Lakme Fashion Week'. [4] His signature style of sharp lines and understated chic has propelled him to become couturier to some of the best-known names in India such as film stars Hrithik Roshan, Anil Kapoor, Saif Ali Khan Pataudi and in 2014 he was hired to design a new look for Indian Prime Minister, Narendra Modi [2]

Contents

Early life

Born and brought up in Bombay (now Mumbai), Costa grew up in a Catholic family, his father is Goan, while his mother is Portuguese. [5] [6]

Career

He started his career in 2003, designing both men and women's wear and even showcased 'Helen-of-Troy' a women's line at Dubai Fashion Week in 2010 [7] though gradually he shifted focus to menswear. [6] He opened his flagship store in 2011 in Khar West in Mumbai. [8] [9] Over the years, he has designed clothes for 35 Bollywood films, [10] Bollywood actors including Hrithik Roshan, Aamir Khan, Shahid Kapoor, Saif Ali Khan, Anil Kapoor, Farhan Akhtar, Ayushmann Khurrana and Vir Das, besides various sports and business personalities. [6] [9]

Between 2008 and 2011, the Troy Costa label menswear collections were curated for a number of fashion shows across India and the Middle East. Theme's like 'Man in the Mirror' and 'Sports Couture' at the Dubai International Fashion Week [11] and 'Una Dia En Habana' at the Lakme Fashion Week [12] graced the catwalks with 21st century, avant-garde flamboyant creations that brought in the metrosexual, androgynous unisex look for men's clothing [4] The Ku De Ta collection at the Van Heusen India Men's Week, Spring Summer 2010 collection [13] underpinned Troy's signature sharp silhouettes and subtle glamour balanced with the right choice of fabrics creating a niche for this up and coming designer and winning accolades and rave reviews all around.

With Troy Costa's The Great Gatsby Collection that showcased his Winter 2013 ensemble at Lakme Fashion Week 2013 he introduced a line of formal coats and suits paired with luxury cotton jeans and formal plain shirts with his interpretation of the decadence, idealism and quixotic charm that defined the time [14] At the 2013 autumn-winter Lakme Fashion Week, he received acclaim for his menswear. [15] [16] In 2014, the newly appointed PM, Narendra Modi appointed Costa for wardrobe change, ahead of PM's first important overseas visit, to the BRICS summit in Brazil and subsequent US visit. [17] [18]

Recently,[ when? ] he won an award from Hindustan Times 'Mumbai's Most Stylish 2015'.[ citation needed ]

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References

  1. ↑ Meher Castelino (13 July 2014). "Rise of the well-dressed male". MiD DAY . Retrieved 2 August 2014.
  2. 1 2 "Meet Troy Costa, the man who suits up India's rich and powerful". Hindustantimes.com/. 3 September 2016. Retrieved 13 February 2019.
  3. ↑ "Five designers debut at Dubai Fashion Week | GulfNews.com". Archived from the original on 22 July 2018. Retrieved 22 July 2018.
  4. 1 2 "Rise of the well-dressed male". Mid-day.com. 13 July 2014. Retrieved 13 February 2019.
  5. ↑ Shruti Thacker (27 September 2010). "Fashion Focus: Troy Costa gets Candid". Vogue India . Retrieved 2 August 2014.
  6. 1 2 3 Snigdha Ahuja (1 August 2014). "Troy Costa: Meet Prime Minister Narendra Modi's new designer". Hindustan Times . Archived from the original on 1 August 2014. Retrieved 2 August 2014.
  7. ↑ "Fashion designer Troy Costa speaks about his women's wear line and more". Dnaindia.com. 5 September 2010. Retrieved 13 February 2019.
  8. ↑ "Troy Costa store launches in Mumbai". GQ India . Retrieved 2 August 2014.
  9. 1 2 "Shopping: Troy Costa: Mens Apparel". Time Out Mumbai. 28 November 2011. Retrieved 2 August 2014.
  10. ↑ "Fashion Designer Profiles: Troy Costa". Fashion TV India. Archived from the original on 1 April 2014. Retrieved 2 August 2014.
  11. ↑ "Troy Costa". Fashionfad.in. 25 September 2009. Retrieved 13 February 2019.
  12. ↑ "A Fine & Dandy Display From Troy Costa at Lakme Fashion Week". MissMalini.com. 26 August 2013. Retrieved 13 February 2019.
  13. ↑ "Van Heusen Men's Week 2010 – Day 1". Punvirdi.wordpress.com. 28 August 2010. Retrieved 13 February 2019.
  14. ↑ "Troy Costa's The Great Gatsby Collection - Lakme Fashion Week Winter / Festive 2013 Day 2". Sarrkaaa.blogspot.com. Retrieved 13 February 2019.
  15. ↑ "Male Order". The Indian Express . Retrieved 2 August 2014.
  16. ↑ "Fashion Statement". The Indian Express. 30 August 2013. Retrieved 2 August 2014.
  17. ↑ "The dandy Mr Modi: PM's fashion designer is all western, no swadeshi". Firstpost. 21 July 2014. Retrieved 2 August 2014.
  18. ↑ "Narendra Modi out to make strong fashion statement in US; hires high-profile designer Troy Costa". The Economic Times . 21 July 2014. Retrieved 2 August 2014.
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