Two Roosters Ice Cream

Last updated

Two Roosters Ice Cream
Company type Ice cream parlor
Industry Ice cream
FoundedMarch 2015;9 years ago (2015-03) in Raleigh, North Carolina, U.S.
FounderJared Plummer
Number of locations
5 (2024)
Area served
 Raleigh, Durham, Wake Forest, Cary (future location)
Website tworoosters.com

Two Roosters Ice Cream is an ice cream parlor founded in Raleigh, North Carolina, United States, with five locations located around the Research Triangle. Founded by NC State alumnus Jared Plummer, the parlor began operations in March 2015 out of a travel trailer-turned ice cream truck. By serving unique flavors like 'grilled cheese' and 'pizza', Plummer gained enough public support and funds to open the first brick-and-mortar location in Raleigh in 2017, followed by four locations in the subsequent years — in Durham and Wake Forest — with a sixth location expected to be opened in Cary in June 2024.

Contents

The parlor has won the award for best local ice cream four times in the annual WRAL Voter's Choice Awards and was named one of the best ice cream parlors in the nation by USA Today in 2019 and 2023.

History

Founding

"To me, it's like, 'How can we take these classic things that people are used to and tweak them just slightly, so they're still familiar, but yet different from the next person down the street?'"

— Founder Jared Plummer,from an interview with The News & Observer about how the business began to grow with new flavors [1]

The founder of the parlor, Jared Plummer, was inspired by his childhood to make the business someday when he and other neighborhood kids churned and created ice cream at his grandmother's house. On both sides of his grandmother's doorway hung black wooden roosters, which later inspired the name of the parlor. [2] [3] Plummer attended North Carolina State University where he studied at the Poole College of Management. [4] Here, he received a Bachelor of Science in accounting and business in 2005 and a Master of Accounting in 2007. [4] After earning his Masters, Plummer worked as a public accountant for eight years before he rediscovered his passion for ice cream. [4] Plummer later said in a 2021 Poole College interview his time working as an accountant helped him to feel confident in starting his own business. [4]

Beginning operations in March 2015, Plummer first operated out of turquoise and white travel trailer-turned ice cream truck, attached to a Ford F-100. [1] Plummer moved the truck around to festivals and outside breweries to spread awareness and bring in sales, but most often remained parked outside The Cookery restaurant in Durham. [5] [6] The business grew in popularity by offering unique flavors like 'grilled cheese' and 'pizza', [1] allowing Plummer in 2017 to move the business into its first brick-and-mortar location at the Greystone Village Shopping Center in North Raleigh. [5] [6] With the opening of the parlor, the ice cream truck began to only be used for events like weddings around The Research Triangle. [3] The parlor's first menu consisted of what Plummer found to be the most popular flavors when operating the truck. [5]

Growth and expansion

In 2018, the parlor opened a pop-up location on Person Street Plaza in downtown Raleigh, which became a permanent location after becoming locally popular. [5] In 2020, the parlor opened its third location at the Golden Belt Campus in Durham. [5] On July 6, 2021, the parlor opened its third location in Raleigh, [7] and on August 12, 2023, opened its fifth location total and first in Wake Forest at The Factory off South Main Street. [8] [9]

In late 2023 or early 2024, the parlor also began to operate two small locations inside the PNC Arena in Raleigh, with a stand located at Section 116 and a cart at Section 110. [3] [10] In June 2024, the parlor has announced plans to open a sixth location at the Waverly Place Shopping Center in Cary. [3] [11] Despite the recent expansions, Plummer has announced he has no intention of making the business national, opting to stay in the Raleigh metro area where he started, [3] and embracing the friendly rivalry against other local parlors Andia's Ice Cream and FRESH. Local Ice Cream. [8]

Cups of Two Roosters Ice Cream: Tiramisu (left), Coffee Bourbon (middle), and Sea Salt Chip Cookie Dough (right) Two Roosters Ice Cream cups.jpg
Cups of Two Roosters Ice Cream: Tiramisu (left), Coffee Bourbon (middle), and Sea Salt Chip Cookie Dough (right)

The parlor has eleven "forever flavors" of ice cream that do not change between the seasons. On top of these, a series of new ice cream is released monthly, [3] [12] which are either picked out by the parlor or decided in guest collaborations. [3] [5] One annually recurring collaboration and Plummer's favorite, according to a 2024 The News & Observer article, is named "kid chef", where local kids submit ice cream flavors and the six most inventive are picked to make up the monthly series. [3] These speciality flavors are chosen to celebrate specific seasons or themes, such as Ice Cream for Breakfast Day in February or Cracker Jacks flavored ice cream for baseball season. [13] [14]

Flavors such as 'cobbler', 'doughnuts', 'sea salt chip cookie dough', 'strawberry shortbread', and more exotic flavors such as 'bourbon peach cookie', 'coffee bourbon', 'grilled cheese', and 'pizza', have historically been offered by the parlor. [1] [6] [12] Some flavors offered were made out of collaborations with local restaurants: including 'bananas foster' with the Indian and Asian Cuisine restaurant Garland, 'malted chocolate, ginger and sorghum' with the pop-up diner Snap Pea Underground, [6] and 'SOLA Coffee mini doughnuts with homemade cinnamon syrup', with the coffee shop SOLA Coffee. [15] The parlor has also run promotions with NC State during basketball season. [16]

Reception

The parlor has also won first in the WRAL annual Voter's Choice Awards category for best "local ice cream/frozen yogurt" in 2019, [17] 2020, [18] 2021, [19] and 2023, [20] and won second place in 2022. [21] The parlor was also named one of the best ice cream parlors in nation in the USA Today 10Best Readers' Choice Awards in 2019 and 2023, [5] placing eighth in 2023. [1]

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References

  1. 1 2 3 4 5 Cataudella, Kimberly (July 16, 2023). "The Triangle has the nation's best ice cream, says USA Today. Here's where to find it". The News & Observer . Retrieved May 22, 2024.
  2. ↑ "Our Story". Two Roosters Ice Cream. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  3. 1 2 3 4 5 6 7 8 Johnson, Kristen (February 20, 2024). "Two Roosters Ice Cream is bringing its flavors to a Cary shopping center this summer" . The News & Observer . Retrieved May 22, 2024.
  4. 1 2 3 4 Powel, C.A. (August 27, 2021). "Startup Stories: Jared Plummer '05 '07, Two Roosters Ice Cream". Poole College of Management . Retrieved May 21, 2024.
  5. 1 2 3 4 5 6 7 Hanrahan, Kathy (April 16, 2024). "Behind the scoop: Two Roosters ice cream is among best in the country". WRAL . Retrieved May 21, 2024.
  6. 1 2 3 4 Jackson, Drew (July 23, 2019). "It really is that good. Two Roosters named one of America's top ice cream shops". The News & Observer . Archived from the original on October 7, 2019. Retrieved May 22, 2024.
  7. ↑ Hanrahan, Kathy (July 6, 2021). "Award-winning Raleigh ice cream shop opens fourth location". WRAL. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  8. 1 2 Huffman, Dane (August 18, 2023). "Biz: Triangle screams for ice cream; Vivian Howard to Bald Head Island" . Triangle Business Journal . Retrieved May 22, 2024.
  9. ↑ Lennard, Sean (August 18, 2023). "Foodie News: Popular ice cream shop expands to Wake Forest". WRAL. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  10. ↑ "Concession Choices". PNC Arena. Archived from the original on May 21, 2024. Retrieved May 21, 2024. Local ice cream icon Two Roosters is serving up hand-dipped deliciousness at the Section 116 stand and Section 110 cart.
  11. ↑ "Two Roosters Ice Cream opening new location in Cary summer 2024". WTVD. February 22, 2024. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  12. 1 2 Jasper, Simone (July 14, 2023). "These North Carolina ice cream shops serve some of nation's best scoops, report finds". The News & Observer . Retrieved May 22, 2024.
  13. ↑ Vaglio, Robbie (July 23, 2019). "Raleigh's Two Roosters named one of America's top 10 ice cream parlors". WRAL. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  14. ↑ Hanrahan, Kathy (January 25, 2024). "Ice Cream for Breakfast Day is Saturday". WRAL. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  15. ↑ Cox, Greg (September 25, 2015). "Cheap Eats" . The News & Observer . Vol. 151, no. 268. Raleigh, North Carolina. p. C3. Archived from the original on June 17, 2024. Retrieved May 23, 2024– via Newspapers.com.
  16. ↑ Rivera, Tanya (March 29, 2024). "There will be ice cream if NC State wins their Sweet 16 game". WFMY. Archived from the original on March 29, 2024. Retrieved May 21, 2024.
  17. ↑ "The Winners: WRAL.com Voters' Choice Awards 2019". WRAL. January 7, 2020. Archived from the original on May 23, 2024. Retrieved May 23, 2024.
  18. ↑ Hanrahan, Kathy (January 13, 2021). "WRAL Voters' Choice Award winners revealed". WRAL. Archived from the original on May 23, 2024. Retrieved May 23, 2024.
  19. ↑ "2021 WRAL Voters' Choice Awards Go-To Guide". WRAL. 2021. Archived from the original on December 5, 2023. Retrieved May 23, 2024.
  20. ↑ "2023 WRAL Voters' Choice Awards Go-To Guide". WRAL. August 22, 2023. Archived from the original on May 24, 2024. Retrieved May 23, 2024.
  21. ↑ "2022 WRAL Voters' Choice Awards Go-To Guide". WRAL. August 5, 2022. Archived from the original on May 23, 2024. Retrieved May 23, 2024.

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