U.S. Farmers and Ranchers Alliance

Last updated
U.S. Farmers and Ranchers Alliance
Formation2011
TypeAgricultural organization
Focus Agriculture
Location
Area served
United States
Key people
Erin Fitzgerald [1] (CEO)
Brad Greenway [2] (Chairman)
Bob Stallman
Randy Krotz
Revenue
$11,000,000
Website http://www.fooddialogues.com

The U.S. Farmers and Ranchers Alliance is an alliance of agriculture related interest groups and organizations that promote industrial agriculture in the United States. Their aim is to promote a positive image of modern agricultural practices. They are supported by checkoff funds from the United States Department of Agriculture and by cooperate donations. The alliance has been criticized for a bias towards corporate agricultural practices.

Contents

Origin and aims

The alliance was created in October 2010 [3] as a coalition of many of the United States largest agricultural groups (e.g., National Corn Growers Association and National Pork Producers Council) to counter publicity that the alliance believed was not in the best interest of agriculture. The alliance has been concerned with the release of videos showing the mistreatment of pigs, chickens put into battery cages to lay eggs, chicks tossed into meat grinders, close confinement of livestock, and the use of hormones and antibiotics in feed. They are also concerned with negative publicity crop farmers have received from organizations opposed to biotech crops and the overuse of pesticides and fertilizers. [4] [5]

Their view is that a utopian world without genetically modified food, pesticides, and fertilizers is not feasible if the goal is to feed the world. The alliance's aim is to show the food consumer that a less than perfect world is reasonable. [4] They believe that the vast majority of people who do not live in rural areas of America are misinformed about how food is produced. [5] On their view, non-rural people have been misled into believing that all pesticide, fertilizer, and antibiotic uses in agriculture are harmful; their aim is to show the consumer that this is not true. [5]

Management

In 2011, its annual budget of $11,000,000 came in large part from marketing fees or checkoffs from the United States Department of Agriculture. These mandatory fees are paid by farmers after they sell their products. [5] [6] In June 2018 Erin Fitzgerald was named CEO of the alliance, [3] taking over from Randy Krotz. [7] Krotz had been hired as the alliance's first CEO in 2014. [8] The Chairman of the alliance's Board of Directors is Charles Bowling, [9] former president of the National Corn Growers Association. [10] Prior to Bowling the Chairman had been Brad Greenway. [11]

Activities

Checkoff funds from the United States Department of Agriculture cannot be used to lobby government. In 2010, the USDA ruled that the alliance could only use checkoff funds for specific projects and activities. [12] Their website contains qualitative information on crop cultivation, livestock care, and the general lives of farmers in the US. [13]

In 2011, the alliance commissioned a survey of farmers, ranchers, and consumers. [14] [15] A total of 2,417 consumers and 1,002 farmers and ranchers were surveyed. Seventy-two percent of consumers said that they knew little or nothing about farming or ranching and 86% of farmers and ranchers believed that consumers knew little or nothing about farming. [14] [15] Forty-two percent of consumers believed that food production was heading in the wrong direction, while 58% of farmers and ranchers believed that consumers have an inaccurate perception of farming and ranching. [14] [15]

With the aim of bridging the gap between consumers and farmers, the alliance launched a search in June 2012 for a national spokesperson. Will Gilmer, of Lamar County, Alabama was selected. He received a $10,000 stipend to defray the cost of spending time away from his farm and he had the opportunity to select an agricultural related charity for a $5,000 donation from the alliance. [16]

The alliance funded the making of a documentary film, Farmland , that opened in select theaters in the United States on May 1, 2014. The aim of the documentary was to counter the messages about modern agriculture in recent documentaries such as Food, Inc. and King Corn . They hired James Moll as director who agreed to do it only if he had creative control. [17]

In 2016 the alliance founded the non-profit U.S. Farming and Ranching Foundation, which furthers agricultural education, particularly among the youth. [18] One of the main activities of the alliance are “food dialogues”, of which it ran around thirty between 2010 and 2018. [3] The intention of the dialogues is to promote debate over issues, including some that are considered controversial. [19] Some of the alliance's messages promote the use of technology to create food sustainability. [20]

Criticism

In 2011, Bill Deusing, head of the Northeast Organic Farming Association has criticized the alliance for not including enough organic farming representatives. [5]

The alliance has been criticized potential bias towards Big Ag, [12] and that its website tends to support industrial agriculture such as genetically modified crops, while questioning the value of alternative agricultural practices (e.g., free-range chickens). [12] Randy Krotz, previous CEO) of the alliance, told Bloomberg Businessweek that the alliance does not favor one form of agriculture over another and that "My personal feeling is, there is a lot of information there on every side of agriculture." [12]

Robert Lawrence of Johns Hopkins University wrote in a Huffington Post blog that criticized the alliance for its stance on the use of antibiotics in animal foods in agriculture. [21]

See also

Related Research Articles

<span class="mw-page-title-main">Agriculture</span> Cultivation of plants and animals to provide useful products

Agriculture encompasses crop and livestock production, aquaculture, fisheries, and forestry for food and non-food products. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to live in cities. While humans started gathering grains at least 105,000 years ago, nascent farmers only began planting them around 11,500 years ago. Sheep, goats, pigs, and cattle were domesticated around 10,000 years ago. Plants were independently cultivated in at least 11 regions of the world. In the 20th century, industrial agriculture based on large-scale monocultures came to dominate agricultural output.

<span class="mw-page-title-main">Organic farming</span> Method of agriculture meant to be environmentally friendly

Organic farming, also known as ecological farming or biological farming, is an agricultural system that uses fertilizers of organic origin such as compost manure, green manure, and bone meal and places emphasis on techniques such as crop rotation and companion planting. It originated early in the 20th century in reaction to rapidly changing farming practices. Certified organic agriculture accounts for 70 million hectares globally, with over half of that total in Australia. Biological pest control, mixed cropping, and the fostering of insect predators are encouraged. Organic standards are designed to allow the use of naturally-occurring substances while prohibiting or strictly limiting synthetic substances. For instance, naturally-occurring pesticides such as pyrethrin are permitted, while synthetic fertilizers and pesticides are generally prohibited. Synthetic substances that are allowed include, for example, copper sulfate, elemental sulfur, and veterinary drugs. Genetically modified organisms, nanomaterials, human sewage sludge, plant growth regulators, hormones, and antibiotic use in livestock husbandry are prohibited. Organic farming advocates claim advantages in sustainability, openness, self-sufficiency, autonomy and independence, health, food security, and food safety.

<span class="mw-page-title-main">Intensive farming</span> Branch of agricultire

Intensive agriculture, also known as intensive farming, conventional, or industrial agriculture, is a type of agriculture, both of crop plants and of animals, with higher levels of input and output per unit of agricultural land area. It is characterized by a low fallow ratio, higher use of inputs such as capital, labour, agrochemicals and water, and higher crop yields per unit land area.

<span class="mw-page-title-main">Sustainable agriculture</span> Farming approach that balances environmental, economic and social factors in the long term

Sustainable agriculture is farming in sustainable ways meeting society's present food and textile needs, without compromising the ability for current or future generations to meet their needs. It can be based on an understanding of ecosystem services. There are many methods to increase the sustainability of agriculture. When developing agriculture within sustainable food systems, it is important to develop flexible business process and farming practices. Agriculture has an enormous environmental footprint, playing a significant role in causing climate change, water scarcity, water pollution, land degradation, deforestation and other processes; it is simultaneously causing environmental changes and being impacted by these changes. Sustainable agriculture consists of environment friendly methods of farming that allow the production of crops or livestock without damage to human or natural systems. It involves preventing adverse effects to soil, water, biodiversity, surrounding or downstream resources—as well as to those working or living on the farm or in neighboring areas. Elements of sustainable agriculture can include permaculture, agroforestry, mixed farming, multiple cropping, and crop rotation.

<span class="mw-page-title-main">Conservation agriculture</span> Farming system to preserve and regenerate land capacity

Conservation agriculture (CA) can be defined by a statement given by the Food and Agriculture Organization of the United Nations as "Conservation Agriculture (CA) is a farming system that can prevent losses of arable land while regenerating degraded lands.It promotes minimum soil disturbance, maintenance of a permanent soil cover, and diversification of plant species. It enhances biodiversity and natural biological processes above and below the ground surface, which contribute to increased water and nutrient use efficiency and to improved and sustained crop production."

<span class="mw-page-title-main">Organic movement</span>

The organic movement broadly refers to the organizations and individuals involved worldwide in the promotion of organic food and other organic products. It started during the first half of the 20th century, when modern large-scale agricultural practices began to appear.

Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit while satisfying the needs of consumers for products related to natural resources such as biotechnology, farms, food, forestry, fisheries, fuel, and fiber.

<span class="mw-page-title-main">Agricultural wastewater treatment</span> Farm management for controlling pollution from confined animal operations and surface runoff

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<span class="mw-page-title-main">History of organic farming</span> Aspect of history

Traditional farming was the original type of agriculture, and has been practiced for thousands of years. All traditional farming is now considered to be "organic farming" although at the time there were no known inorganic methods. For example, forest gardening, a fully organic food production system which dates from prehistoric times, is thought to be the world's oldest and most resilient agroecosystem. The industrial revolution introduced inorganic methods, most of which were not well developed and had serious side effects. An organic movement began in the 1940s as a reaction to agriculture's growing reliance on synthetic fertilizers and pesticides. The history of this modern revival of organic farming dates back to the first half of the 20th century at a time when there was a growing reliance on these new synthetic, non-organic methods.

Controlled-environment agriculture (CEA) -- which includes indoor agriculture (IA) and vertical farming—is a technology-based approach toward food production. The aim of CEA is to provide protection from the outdoor elements and maintain optimal growing conditions throughout the development of the crop. Production takes place within an enclosed growing structure such as a greenhouse or plant factory.

<span class="mw-page-title-main">Organic coffee</span>

Organic coffee is coffee produced without the aid of artificial chemical substances, such as certain additives or some pesticides and herbicides.

<span class="mw-page-title-main">Industrial agriculture</span>

Industrial agriculture is a form of modern farming that refers to the industrialized production of crops and animals and animal products like eggs or milk. The methods of industrial agriculture include innovation in agricultural machinery and farming methods, genetic technology, techniques for achieving economies of scale in production, the creation of new markets for consumption, the application of patent protection to genetic information, and global trade. These methods are widespread in developed nations and increasingly prevalent worldwide. Most of the meat, dairy, eggs, fruits and vegetables available in supermarkets are produced in this way.

<span class="mw-page-title-main">Intensive crop farming</span> Modern form of farming

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<span class="mw-page-title-main">Intensive animal farming</span> Branch of agriculture

Intensive animal farming, industrial livestock production, and macro-farms, also known as factory farming, is a type of intensive agriculture, specifically an approach to animal husbandry designed to maximize production while minimizing costs. To achieve this, agribusinesses keep livestock such as cattle, poultry, and fish at high stocking densities, at large scale, and using modern machinery, biotechnology, and global trade. The main products of this industry are meat, milk and eggs for human consumption. There are issues regarding whether intensive animal farming is sustainable in the social long-run given its costs in resources. Analysts also raise issues about its ethics.

<span class="mw-page-title-main">Organic food</span> Food complying with organic farming standards

Organic food, ecological food, or biological food are foods and drinks produced by methods complying with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products. Organic foods are typically not processed using irradiation, industrial solvents, or synthetic food additives.

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The Organic Foods Production Act of 1990 (OFPA) authorizes a National Organic Program (NOP) to be administered by USDA's Agricultural Marketing Service (AMS). The program is based on federal regulations that define standard organic farming practices and on a National List of acceptable organic production inputs. Private and state certifiers visit producers, processors, and handlers to certify that their operations abide by the standards. Once certified, these operations may affix the USDA Organic Seal. USDA has established four distinct categories for labeling organic products—100 percent organic, organic, "made with" organic ingredients, and specific organic ingredients—and only 100 percent organic and organic categories can use the USDA Organic Seal. It is illegal for anyone to use the word "organic" on a product if it does not meet the standards set in the law and regulations. The regulations under the OFPA are intended to set uniform minimum standards for organic production. However, states may adopt additional requirements after review and approval by USDA. AMS re-accredits certifying agents every 5 years, maintains federal oversight to assure truth in labeling, and provides assurance that imported organic products have been produced under standards that are equivalent to the U.S. standards.

<i>Farmland</i> (film) 2014 American film

Farmland is a documentary film about agriculture in the United States that was funded by the U.S. Farmers and Ranchers Alliance. Six farmers and Ranchers across the United States describe their experiences of and views on modern agriculture. Critics view the farmers and ranchers as sincere and what they do as interesting, but they are critical of what is left out of the documentary and that it was funded by the U.S. Farmers and Ranchers Alliance.

Guy Lafond was a research scientist for over 30 years with Agriculture and Agri-Food Canada at the Indian Head Research Farm in Saskatchewan. He was instrumental in establishing the Indian Head Agricultural Research Foundation (IHARF) in the early 1990s and had a major impact on cropping practices and soil conservation.

References

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  9. Lagasse, Paul. "'We want every farmer to tell their story,' Newburg farmer says". SoMdNews.com.
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  16. Staff Reporter (23 January 2013). "Sulligent farmer is national emissary: Dairyman to help explain farmers' role to consumers". Tuscaloosa News. Retrieved 3 May 2014.
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  19. "Who's behind the U.S. Farmers & Ranchers Alliance and why it matters". 27 September 2011.
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