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|---|---|
| Channels | |
| Branding |
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| Programming | |
| Affiliations | Unitel |
| Ownership | |
| Owner | Empresa de Comunicaciones del Oriente [1] |
| History | |
First air date | February 1987 |
| Independent (1987-1991) Red ATB (1987-1993) Independent (1993-1997) | |
| Technical information | |
Licensing authority | ATT |
Unitel Santa Cruz is the Unitel owned-and-operated station for the city of Santa Cruz de la Sierra. The station generates the network's national programming.
The station started broadcasting as Teleoriente in February 1987. [2] [3] The station had small facilities, but had the ambitions to overcome limitations in the human resources and broadcasting sectors. [3] Teleoriente consolidated its position as a local television station when, in 1991, it affiliated with Red ATB, enabling its programs to be seen in seven of the nine departments of Bolivia. In 1993, the station introduced a new building, which as of 2008 was still in use. [3]
In September 1997, the rift caused the station to generate a new network, Unitel, the new channel was officially launched via satellite and shortly thereafter it obtained national coverage. [3] The station digitized its equipment in April 2007, alongside Unitel La Paz. [4]