Company type | Private | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Genre | Infographics | |||||||||
Founder | Matt Baker | |||||||||
Headquarters | , | |||||||||
Products |
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YouTube information | ||||||||||
Channel | ||||||||||
Presented by | Matt Baker | |||||||||
Location | Vancouver, British Columbia, Canada | |||||||||
Genre | Education | |||||||||
Subscribers | 1.75 million [‡ 1] | |||||||||
Associated acts | Andrew Mark Henry | |||||||||
Website | usefulcharts | |||||||||
| ||||||||||
Last updated: September 2024 |
UsefulCharts is a chartmaking company founded by Canadian educator and designer Matt Baker. The company produces infographic posters both physically and digitally and has an associated storefront in Vancouver and a YouTube channel.
Matthew James Baker [‡ 2] is a Canadian [1] educator and designer [2] who was born on either 1974 or 1975. [3] In a YouTube video, Baker said that he was born into a family who were members of the Worldwide Church of God. He described the church as a "cult" and has since converted to Progressive Judaism. [‡ 3] In 2003, he cofounded Beacon Hill Academy, a non-profit school in Nuwara Eliya, Sri Lanka, where he had previously worked as a teacher. [3] [4] [5] When he moved to Vancouver in 2009, he uploaded around 100 educational charts online covering various topics which earned him money through Google AdSense advertisements on his website. [3] He later began selling physical posters on Amazon.com and was able to rely on income from the UsefulCharts business by 2011. [3]
Baker has a PhD in education, [6] with his dissertation titled "Psychological type and atheism: why some people are more likely than others to give up God." [‡ 2]
The company was started by Matthew Baker on February 2, 2018.[ citation needed ]
The storefront of the company is located at Commercial Drive, Vancouver, where physical posters and books by UsefulCharts are sold. [7] Posters can also be purchased online through its website. [2]
The company has an associated YouTube channel where Baker narrates over videos presenting educational charts. Baker has said the revenue between physical chart sales and the channel is "about 50/50." In a Global News segment covering UsefulCharts, a video detailing the history of Vancouver was highlighted. [7]
Charts designed by the company which have received media attention include:
Books released under the UsefulCharts name include:
Biblical scholar Jacob L. Wright commented on Twitter in 2024 that Baker was "an extraordinary pedagogue" while sharing a video by UsefulCharts on the Twelve Tribes of Israel. [12] Mark Wilson, writing for Fast Company , said Evolution of the Alphabet "beautifully illustrated" the history of the alphabet. [8]
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In the text these references are preceded by a double dagger (‡):