This article includes a list of general references, but it lacks sufficient corresponding inline citations .(August 2023) |
Manufacturer | Carlton & United Beverages |
---|---|
Country of origin | Australia |
Alcohol by volume | 4.5 |
Style | mid strength Australian lager |
Victorian Bitter Gold is a mid strength Lager with an alcohol volume of 3.0% created in 2007 by Foster's. Originally branded as 'VB Midstrength Lager', Victorian Bitter Gold was created in order to capitalise on the growing market for mid strength beers, currently dominated by XXXX Gold. [1] Victorian Bitter Gold rebranded from 'VB Mid strength' in 2009 and sells over one million cases every year and has grown strongly in popularity following its launch in late 2007. Originally brewed at 3.5% the alcohol volume has since been reduced to 3.0%.
TV builder Scott Cam, a self-confessed Victorian Bitter fan, is the appointed Victorian Bitter Mid Ambassador. [2]
On 24 July 2007, The Australian reported that within three months of Fosters launching Victorian Bitter Gold, market shares for the full strength Victorian Bitter and Victorian Bitter Gold had increased. [3] Foster's regional marketing director Anthony Heraghty hinted at further Victorian Bitter brand extensions, saying Foster's was "trying to see past the big green giant".
During the 2008 Rugby League World Cup, Victorian Bitter Gold was advertised on TV by Australian Rugby League legends Wally Lewis and Gorden Tallis.
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
XXXX is a brand of Australian beer brewed in Milton, Brisbane, by Queensland brewers Castlemaine Perkins. It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.
Tooheys is a brewery in the suburb of Lidcombe, in Sydney, Australia. It produces beer under the Tooheys and Hahn Brewery trademarks, and is part of the Lion beverages group which was acquired by the Japanese Kirin Company in 2009.
Pale lager is a type of beer originated in Pilsen, Bohemia Is a very pale-to-golden-colored lager beer with a well-attenuated body and a varying degree of noble hop bitterness.
The Swan Brewery is a brewing company, whose high profile brewery was once located beside the Swan River, in Perth, Western Australia.
Swan is a beer brand owned by Lion Nathan. It was originally brewed by the Swan Brewery in Western Australia, but brewing was moved to South Australia in 2013 and to New South Wales in 2021. On 4 August 2022, it was announced that some of the brewing of Swan Draught, but not the Emu varieties, would be moved back to Western Australia, at the Little Creatures Brewery in Fremantle.
The Carling Brewery was founded in 1840 by Thomas Carling at London in Upper Canada. In 1952, Carling lager was first sold in the United Kingdom, and in the early 1980s, it became the UK's most popular beer brand. The company changed hands numerous times – it was acquired by Canadian Breweries, which was eventually renamed Carling O'Keefe, which merged with the Molson Brewery, which then merged with Coors to form Molson Coors.
Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, to the north of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group. The brewery's flagship, the Tuborg pilsner, was brewed for the first time in 1880.
Cascade Brewery is a brewery established in 1824 in South Hobart, Tasmania, and is the oldest continually operating brewery in Australia.
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa, based on the fact that it is 100% grown and produced in the country.
Anadolu Efes Biracılık ve Malt Sanayii A.Ş. produces and markets beer and malt and non-alcoholic beverages in a wide geographical area comprising Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East. Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in 1950 by the Özilhan and Yazıcı families. Exhibiting a rapid and sustainable growth since its inception, the Anadolu Group transformed into a holding company in 1969.
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Draught Guinness.
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year; although, the nation ranked considerably lower in a World Health Organization report of alcohol consumption per capita of 12.2 litres. Lager is by far the most popular type of beer consumed in Australia.
The beer market in Denmark is dominated by the brands Carlsberg and Tuborg. Since Tuborg was acquired by Carlsberg in 1970, Carlsberg has held a near-monopoly. A number of regional breweries, however, managed to survive, and most of them merged into Royal Unibrew in 2005. As of 2020, Ratebeer lists over 300 active breweries in Denmark, most of which are microbreweries.
Emu is a beer brand name now owned by Lion. It was originally brewed by the Emu Brewery in 1908 until the brewery's sale to the Swan Brewery in 1927. The production of the Emu branded beer continued from a separate autonomous brewery in Perth until 1978, and then was relocated to a combined brewery in Canning Vale. In 2014 Lion Nathan moved production of both the Emu and Swan beer brands to the company's West End Brewery in Adelaide. Following the closure of the West End Brewery in October 2020, it was announced that Swan and Emu branded beer would be brewed at either the Castlemaine Perkins brewery in Brisbane or Tooheys Brewery in Sydney.
Crown Lager is a 4.9% premium Australian beer originally made by Carlton & United Breweries (CUB), a subsidiary of Foster's Group. The beer was first brewed in 1919 under its former name, "Foster's Crown Lager".
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Carlton Midstrength is an Australian lager, brewed by Carlton & United Beverages, a subsidiary a subsidiary of Asahi Breweries. The beer is currently one of the three mid-strength beers available, which is the second largest beer segment in Australia.
Power's Brewery now CUB brewery, is a brewery based at Yatala in South East Queensland, Australia. It started out as an upstart brewery headed by publican Bernie Power to compete against the major Queensland brewery Castlemaine Perkins, in particular XXXX, during the Australian beer wars of the late 1980s. When mogul Alan Bond took over XXXX, Power's commenced operations in 1988. Castlemaine Perkins changed their terms of credit to hoteliers from one month to one week in late 1985. Power then became determined to brew his own brand. He head hunted a number of young brewers from various brands.
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