2008 Rugby League World Cup

2008 (2008) Rugby League World Cup  ()
Number of teams	10
Host country	Australia
Winner	New Zealand (1st title)
Matches played	18
Attendance	293,442 (16,302 per match)
Points scored	890 (49.44 per match)
Tries scored	156 (8.67 per match)
Top scorer	Johnathan Thurston
Top try scorer	Billy Slater (7 tries)
Tournaments  < 2000 2013 >

The 2008 Rugby League World Cup was the thirteenth staging of the Rugby League World Cup since its inauguration in 1954, and the first since the 2000 tournament. ^[1] The tournament was held in Australia from 26 October, culminating in the final between Australia and New Zealand on 22 November.

The tournament was the fourth time that the World Cup was held in Australia, the first being in 1957. The tournament was won by New Zealand, who defeated Australia 34–20 in the final in one of the greatest upsets in the history of the sport. The tournament featured the best ten teams around the globe which were split into three groups. A total of eighteen matches took place in twelve different venues across four Australian states. The tournament ended a year of celebrations commemorating the centenary of the game in the southern hemisphere and was part of the Festival of World Cups.

Host selection

The thirteenth Cup was scheduled to be held in Australia in 2004, ^[2] however the lack of international success by Great Britain and New Zealand after the 2000 World Cup and the rise of the Tri-Nations tournament meant that it was delayed for a further four years. ^[3] The Rugby League International Federation officially announced this tournament on 6 May 2006, ^[4] with further details on scheduling and dates following on 19 April 2007. ^[5]

Format

Qualification

Main article: 2008 Rugby League World Cup qualifying

The hosts, Australia, were given automatic entry into the World Cup, along with New Zealand, England, France and Papua New Guinea. The five remaining places in the World Cup were determined by qualification rounds. Two European rounds and Pacific, Atlantic and Repêchage rounds were scheduled.

Tonga and Fiji became the first two nations to qualify after Tonga defeated Samoa 18–10 in Leeds on 22 October, forcing Samoa to enter the repêchage. In the European Group Two, Ireland drew 16–16 with Lebanon to ensure qualification, while Lebanon were forced to enter the repêchage. The final automatic place went to Scotland, who defeated Wales 37–32 on aggregate after two legs. Wales then faced Lebanon in the repêchage semi-final, where they lost in a surprise 50–26 defeat, to knock them out of World Cup Qualifying. Lebanon then faced Samoa, who beat USA 42–10 in the first semi-final, on 14 November for the final qualifying position. The game was won by Samoa, 38–16, and so they booked the tenth and final place. ^[6] Many qualification matches were broadcast live by Sky Sports in the United Kingdom and New Zealand, whilst BigPondTV broadcast matches online for other fans around the world. ^[7]

Team	Nickname	Coach	Captain	RLIF Rank
Australia	The Kangaroos	Ricky Stuart	Darren Lockyer	1
England	The Lions	Tony Smith	Jamie Peacock	3
Fiji	The Bati	Joe Dakuitoga	Wes Naiqama	6
France	Les Chanticleers	John Monie	Jerome Guisset	5
Ireland	The Wolfhounds	Andy Kelly	Scott Grix	9
New Zealand	The Kiwis	Stephen Kearney	Nathan Cayless	2
Papua New Guinea	The Kumuls	Adrian Lam	John Wilshere	7
Samoa	Toa Samoa	John Ackland	Nigel Vagana	12
Scotland	The Bravehearts	Steve McCormack	Danny Brough	11
Tonga	Mate Ma'a Tonga	Jim Dymock	Lopini Paea	4

Draw

The draw, after being confirmed by the RLIF on 19 April 2007, involved three groups. The first group was made up of four teams; Australia, England, New Zealand and Papua New Guinea. Whilst the other two groups involved three teams each. The semi finals were made up of the first three teams in the first group and the winner of a playoff between the winners of the second and third groups.

The draw was put into doubt after the Papua New Guinea team claimed that it was unfair to them and threatened to boycott the tournament should it not be changed. Marcus Bai, former Papua New Guinean winger and captain, said: ^[8]

They have to change it and if they don't, we won't come. We will ring up the other island nations and teams elsewhere who don't qualify and we can have our own competition. They have shown no respect for our country or for our efforts to promote the game up there.

Fortunately for the tournament, this separate island competition did not eventuate. Papua New Guinea still remained upset with the draw, seeing it as a huge challenge but one which would have seen them be rewarded if they had won. The draw was finalised on 4 October 2007. ^[9]

The first match took place in Townsville between England and Papua New Guinea, although the official opening ceremony of the competition occurred before the Australia and New Zealand match the following day in Sydney. ^[10] The final took place at Lang Park (Suncorp Stadium) in Brisbane.

Teams received 2 points for a win, and 1-point for a draw. This meant that, unlike in the Australasian National Rugby League, there was no "golden point" rule enforced. In group stages, if two teams had the same number of points then positions were determined on points difference, the number of points scored minus the number of points conceded.

After group matches were completed, a match featuring the second placed teams in Group B and Group C took place with the winner receiving 7th place. Similarly the third placed teams in Group B and Group C played off for 9th place. It was believed that these results were to be taken into account in the 2009 RLIF World Rankings.^{[ citation needed ]}

Squads

See also: 2008 Rugby League World Cup squads

Each nation competing in the tournament named 24-man squads in the weeks prior to the group stage commencing. ^{[11] [12]}

Venues

Due to Rugby League World Cup rules prohibiting the use of commercial venue names, all venues were known by their non-commercial names, e.g. Suncorp Stadium was known as Lang Park during the tournament. Lang Park would also host the World Cup final.

Brisbane	Melbourne	Sydney	Gold Coast
Lang Park	Docklands Stadium	Sydney Football Stadium	Robina Stadium
Capacity: 52,500	Capacity: 56,347	Capacity: 42,500	Capacity: 27,400
Townsville	Newcastle	Canberra	Wollongong
Willows Sports Complex	Newcastle International Sports Centre	Canberra Stadium	Wollongong Showground
Capacity: 26,500	Capacity: 26,126	Capacity: 25,011	Capacity: 23,000
Sydney	Sydney	Gosford	Rockhampton
Penrith Stadium	Parramatta Stadium	Central Coast Stadium	Browne Park
Capacity: 22,500	Capacity: 21,500	Capacity: 20,059	Capacity: 8,000
Townsville Brisbane Melbourne Rockhampton Gold Coast		Sydney Canberra Newcastle Wollongong Gosford

Officiating

Six referees from four countries controlled matches in the tournament. These four nations also provided touch judges while England and Australia provided the video referees. ^{[13] [14]} In support of the Australian National Breast Cancer Foundation, the referees wore pastel pink shirts while officiating matches to raise awareness. The shirts, which carried the NBCF logo on the collar, were signed by the team captains at each World Cup game and were later auctioned off with the proceeds going to the NBCF. ^[15]

Referees

• Thierry Alibert (France)
• Tony Archer (Australia)
• Steve Ganson (England)
• Shayne Hayne (Australia)
• Ashley Klein (England)
• Leon Williamson (New Zealand)

Video referees

• Steve Clark (Australia)
• Phil Cooley (Australia)
• Steve Ganson (England)
• Ashley Klein (England)
• Paul Simpkins (Australia)

Touch judges

• Adam Burns (New Zealand)
• Steve Chiddy (Australia)
• James Child (England)
• Tony De Las Hera (Australia)
• Paul Holland (Australia)
• Jose Perrara (France)
• Bernard Sutton (Australia)
• Gerard Sutton (Australia)
• Russell Turner (Australia)

Opening ceremony

The 2008 World Cup's opening ceremony

On Sunday night, 26 October, the Sydney Football Stadium hosted the Opening Ceremony of the World Cup. It started with Greg Inglis reciting a speech about "Playing Fair". Following Inglis' speech there was an Aboriginal Smoking ceremony to welcome all the athletes and participants. This included a rather large sized Rainbow Serpent which represented the Aboriginal Dreamtime. The last part of the ceremony involved a performance of the Rugby League World Cup anthem "Hero" by Natalie Bassingthwaighte. A curtain raiser to the Australia vs. New Zealand match included an Indigenous Australian squad playing against New Zealand Māori which featured several prominent NRL players and rising stars, including Chris Sandow, Wairangi Koopu, Preston Campbell, Sam Thaiday, Shaun Kenny-Dowall and Carl Webb.

As part of the official opening of the World Cup on 26 October, an exhibition game was played between an Aboriginal selection and a New Zealand Māori side. ^[16]

Welcome to the Country Match

26 October 2008

Indigenous Dreamtime	34–26	New Zealand Māori
Tries: Rod Jensen (33', 53') 2 Rhys Wesser (22', 71') 2 Justin Carney (18') 1 Yileen Gordon (80') 1 Goals: Jamie Soward 4 Derrick Watkins 1	Report	Tries: Sam McKendry (2') 1 Shaun Kenny-Dowall (25') 1 Chase Stanley (48') 1 Jordan Rapana (58') 1 Arana Taumata (67') 1 Goals: Bronx Goodwin 2 Chase Stanley 1

Sydney Football Stadium Attendance: 34,157 Referee: Tony Archer

Group stage

The 2008 Rugby League World Cup's eighteen matches were played during October and November in various locations throughout the east coast of Australia. The tournament's teams were divided into three pool groups. The teams finishing highest amongst those groups progressed to the play-offs.

All teams from group A (shaded in green) with the exception of the bottom qualifying team progressed to the semi-finals, the other two groups the top finisher progressed to a playoff match, in which the winner would qualify to the semi-finals.

Group A

Main article: 2008 Rugby League World Cup Group A

Pos	Team v t e	Pld	W	D	L	PF	PA	PD	Pts	Qualification
1	Australia (H)	3	3	0	0	128	16	+112	6	Advance to knockout stage
2	New Zealand	3	2	0	1	90	60	+30	4
3	England	3	1	0	2	60	110	−50	2
4	Papua New Guinea	3	0	0	3	34	126	−92	0

Source:
(H) Host

25 October 2008 19:00 AEST (UTC+10:00)

England	32–22	Papua New Guinea
Tries: Ade Gardner 12' c, 70' c Lee Smith 28' c, 51' m, 73' m Martin Gleeson 58' c Goals: Kevin Sinfield (4)	Report	Tries: Rod Griffin 20' c Jason Chan 36' c George Keppa 40' m Paul Aiton 75' c Goals: John Wilshere (3)

Willows Sports Complex, Townsville Attendance: 10,780 Referee: Shayne Hayne (Australia) Player of the Match: James Roby (England)

26 October 2008 20:00 ADST (UTC+11:00)

Australia	30–6	New Zealand
Tries: Greg Inglis 14' c Joel Monaghan 30' c Israel Folau 48' m, 80' c Billy Slater 60' c Goals: Johnathan Thurston (4) Cameron Smith (1)	Report	Tries: Manu 26' c Goals: Steve Matai (1)

Sydney Football Stadium, Sydney Attendance: 34,157 Referee: Ashley Klein (Australia) Player of the Match: Johnathan Thurston (Australia) [17]

---

1 November 2008 19:00 AEST (UTC+10:00)

New Zealand	48–6	Papua New Guinea
Tries: Simon Mannering (2) Sam Perrett (2) Jerome Ropati Issac Luke David Fa'alogo Adam Blair Greg Eastwood Goals: Krisnan Inu (5)	Report	Tries: David Moore Goals: John Wilshire (1)

Robina Stadium, Gold Coast [18] Attendance: 11,278 [19] Referee: Steve Ganson (England) Player of the Match: Adam Blair (New Zealand)

2 November 2008 20:00 ADST (UTC+11:00)

Australia	52–4	England
Tries: Billy Slater 5', 63', 70' Greg Inglis 10', 33' Anthony Laffranchi 37', 77' Joel Monaghan 56' Scott Prince 65' Goals: Scott Prince (8/10)	Report	Tries: James Roby 20' Goals: Kevin Sinfield (0/1)

Docklands Stadium, Melbourne Attendance: 36,297 Referee: Tony Archer (Australia) Player of the Match: Billy Slater (Australia)

---

8 November 2008 20:00 ADST (UTC+11:00)

England	24–36	New Zealand
Tries: Rob Burrow (2) Mickey Higham Martin Gleeson Goals: Rob Purdham (4)	Report	Tries: Manu Vatuvei (4) Lance Hohaia Jason Nightingale Nathan Fien Goals: Issac Luke (3) Jeremy Smith (1)

Newcastle International Sports Centre, Newcastle Attendance: 15,145 Referee: Tony Archer (Australia) Player of the Match: Manu Vatuvei (New Zealand)

9 November 2008 19:00 AEST (UTC+10:00)

Australia	46–6	Papua New Guinea
Tries: David Williams (3) Scott Prince (2) Joel Monaghan Anthony Tupou Goals: Johnathan Thurston (7)	Report	Tries: Menzie Yere Goals: John Wilshire (1)

Willows Sports Complex, Townsville [20] Attendance: 16,239 [21] Referee: Steve Ganson (England) Player of the Match: Craig Fitzgibbon (Australia)

Group B

Main article: 2008 Rugby League World Cup Group B

Pos	Team v t e	Pld	W	D	L	PF	PA	PD	Pts	Qualification
1	Fiji	2	1	0	1	58	24	+34	2	Advance to knockout stage
2	Scotland	2	1	0	1	36	52	−16	2
3	France	2	1	0	1	42	60	−18	2

Source:

26 October 2008 17:25 ADST (UTC+11:00)

France	36–18	Scotland
Tries: Jared Taylor 16' c Jérôme Guisset 28' c, 75' c John Wilson 33' c Sébastien Raguin 54' c Christophe Moly 80' c Goals: Thomas Bosc (6)	Report	Tries: Jon Steel 20' c Oliver Wilkes 46' c Dean Colton 62' c Goals: Danny Brough (3)

Canberra Stadium, Canberra Attendance: 9,287 Referee: Leon Williamson (New Zealand)

---

1 November 2008 17:25 ADST (UTC+11:00)

Fiji	42–6	France
Tries: Akuila Uate (3) Jarryd Hayne (2) Iowane Divavesi Semisi Tora Goals: Wes Naiqama (7)	Report	Tries: John Wilson Goals: Thomas Bosc (1)

Wollongong Showground, Wollongong Attendance: 9,213 Referee: Ashley Klein (England) Player of the Match: Jarryd Hayne (Fiji)

---

5 November 2008 19:55 ADST (UTC+11:00)

Scotland	18–16	Fiji
Tries: Semi Tadulala (2) Jason Bukuya Goals: Wes Naiqama (2)	Report	Tries: Jon Steel Michael Robertson Oliver Wilkes Goals: Danny Brough (3)

Central Coast Stadium, Gosford Attendance: 9,720 Referee: Leon Williamson (New Zealand)

Group C

Main article: 2008 Rugby League World Cup Group C

Pos	Team v t e	Pld	W	D	L	PF	PA	PD	Pts	Qualification
1	Ireland	2	1	0	1	54	38	+16	2	Advance to knockout stage
2	Tonga	2	1	0	1	34	40	−6	2
3	Samoa	2	1	0	1	36	46	−10	2

Source:

27 October 2008 18:55 ADST (UTC+11:00)

Tonga	22–20	Ireland
Tries: Michael Jennings 10' c Cooper Vuna 36' m Etuate Uaisele 59' c Esikeli Tonga 74' m Goals: Joel Taufa'ao (2) Tony Williams (1)	Report	Tries: Damien Blanch 26' m, 51' m, 67' c Michael Platt 30' c Goals: Pat Richards (2)

Parramatta Stadium, Sydney Attendance: 6,165 Referee: Steve Ganson (England)

---

31 October 2008 18:55 ADST (UTC+11:00)

Samoa	20–12	Tonga
Tries: Francis Meli Nigel Vagana Matt Utai George Carmont Goals: Ben Roberts (2)	Report	Tries: Michael Jennings Tevita Leo-Latu Goals: Tony Williams (2)

Penrith Stadium, Sydney Attendance: 11,787 Referee: Shayne Hayne (Australia)

---

5 November 2008 18:55 ADST (UTC+11:00)

Ireland	34–16	Samoa
Tries: Pat Richards 12', 43', 79' Simon Finnigan 14' Sean Gleeson 19' Liam Finn 71' Goals: Pat Richards (5)	Report	Tries: Nigel Vagana 25' Misi Taulapapa 35' David Solomona 75' Goals: Ben Roberts (2)

Parramatta Stadium, Sydney Attendance: 8,067 Referee: Thierry Alibert (France) Player of the Match: Pat Richards (Ireland)

Knockout stage

Main article: 2008 Rugby League World Cup knockout stage

The top three teams from pool A advanced to the semi-finals, while the top teams from pools B and C played off in the qualifying final to decide the fourth spot in the semi-finals.

Quarter-final

Semi-finals

Final

A2

New Zealand

32

A3

England

22

New Zealand

34

Australia

20

A1

Australia

52

Fiji

0

B1

Fiji

30

C1

Ireland

14

7th place play-off

8 November 2008 16:00 AEST (UTC+10:00)

Scotland	0–48	Tonga
	Report	Tries: Vuna (2) Mateo Paea Uaisele Williams Talanoa Jennings Goals: Williams (7) Paea

Browne Park, Rockhampton Attendance: 5,930 Referee: Shane Hayne (Australia)

9th place play-off

9 November 2008 17:25 ADST (UTC+11:00)

France	10–42	Samoa
Tries: Guisset Planas Goals: Bosc	Report	Tries: Te'o (2) Utai Meli Carmont Taulapapa Roberts T. Puletua Goals: Roberts (3) Paulo (2)

Penrith Stadium, Sydney Attendance: 8,028 Referee: Thierry Alibert (France)

Quarter-final

10 November 2008 18:55 AEST (UTC+10:00)

Fiji	30–14	Ireland
Tries: Uate (2) Bukuya Hayne Naiqama Goals: Wes Naiqama (5/6)	Report	Tries: Blanch (2) Grix Goals: Richards (1/4)

Robina Stadium, Gold Coast Attendance: 8,224 Referee: Ashley Klein (England) Player of the Match: Aaron Groom (Fiji)

Semi-finals

15 November 2008 18:55 AEST (UTC+10:00)

New Zealand	32–22	England
Tries: Ropati (2) Perrett Hohaia Harrison Marshall Goals: Smith (3) Marshall	Report	Tries: McGuire (2) Peacock Gleeson Goals: Burrow (3)

Lang Park, Brisbane Attendance: 26,659 Referee: Shane Hayne (Australia) Player of the Match: Benji Marshall (New Zealand)

---

16 November 2008 19:55 ADST (UTC+11:00)

Australia	52–0	Fiji
Tries: Gallen 2' Tate (2) 5', 16' Slater (3) 9', 38', 49' Thurston (3) 62', 66', 72' Inglis 77' Goals: Thurston (6/10)	Report

Sydney Football Stadium, Sydney Attendance: 15,855 Referee: Ashley Klein (England) Player of the Match: Billy Slater (Australia)

Final: Australia vs New Zealand

Main article: 2008 Rugby League World Cup final

22 November 2008 19:00 AEST (UTC+10:00)

Australia	20–34	New Zealand
Tries: Lockyer 11', 35' Williams 15' Inglis 64' Goals: Thurston (2/4)	Report	Tries: Hohaia 53', 70' (pen.) Smith 24' Ropati 28' Marshall 60' Blair 75' Goals: Luke (3/3) Marshall (2/3)

Lang Park, Brisbane Attendance: 50,599 [22] Referee: Ashley Klein (England) Player of the Match: Darren Lockyer (Australia)

Statistics

Try scorers

7 tries

• Billy Slater

6 tries

• Greg Inglis

5 tries

• Akuila Uate
• Damien Blanch

4 tries

• Joel Monaghan
• David Williams
• Lance Hohaia
• Jerome Ropati
• Manu Vatuvei

3 tries

• Scott Prince
• Johnathan Thurston
• Martin Gleeson
• Lee Smith
• Jarryd Hayne
• Jérôme Guisset
• Pat Richards
• Sam Perrett
• Michael Jennings

2 tries

• Israel Folau
• Anthony Laffranchi
• Darren Lockyer
• Brent Tate
• Rob Burrow
• Ade Gardner
• Danny McGuire
• Jayson Bukuya
• Semi Tadulala
• John Wilson
• Adam Blair
• Simon Mannering
• Benji Marshall
• George Keppa
• George Carmont
• Francis Meli
• Misi Taulapapa
• Ben Te'o
• Matt Utai
• Nigel Vagana
• Jon Steel
• Oliver Wilkes
• Etuate Uaisele

1 try

• Paul Gallen
• Anthony Tupou
• Jamie Peacock
• Mickey Higham
• James Roby
• Christophe Moly
• Sébastien Planas
• Sébastien Raguin
• Jared Taylor
• Iowane Divavesi
• Semisi Tora
• Wes Naiqama
• Liam Finn
• Simon Finnigan
• Sean Gleeson
• Scott Grix
• Michael Platt
• Greg Eastwood
• David Fa'alogo
• Nathan Fien
• Bronson Harrison
• Issac Luke
• Sika Manu
• Jason Nightingale
• Paul Aiton
• Jason Chan
• Rod Griffin
• Menzie Yere
• Joseph Paulo
• Frank Puletua
• Ben Roberts
• David Solomona
• Paddy Coupar
• Michael Robertson
• Tevita Leo-Latu
• Feleti Mateo
• Eddie Paea
• Fetuli Talanoa
• Esikeli Tonga
• Tony Williams

Attendances

Date	Match		Venue	Location	Attendance
25 October 2008	England	Papua New Guinea	Willows Sports Complex	Townsville	10,780
26 October 2008	Australia	New Zealand	Sydney Football Stadium	Sydney	34,157
26 October 2008	France	Scotland	Canberra Stadium	Canberra	9,287
27 October 2008	Tonga	Ireland	Parramatta Stadium	Sydney	6,165
31 October 2008	Samoa	Tonga	Penrith Stadium	Sydney	11,787
1 November 2008	Fiji	France	Wollongong Showground	Wollongong	9,213
1 November 2008	New Zealand	Papua New Guinea	Robina Stadium	Gold Coast	11,278
2 November 2008	Australia	England	Docklands Stadium	Melbourne	36,297
5 November 2008	Ireland	Samoa	Parramatta Stadium	Sydney	8,067
5 November 2008	Scotland	Fiji	Central Coast Stadium	Gosford	9,720
8 November 2008	Scotland	Tonga	Browne Park	Rockhampton	5,942
8 November 2008	England	New Zealand	Newcastle International Sports Centre	Newcastle	15,145
9 November 2008	Australia	Papua New Guinea	Willows Sports Complex	Townsville	16,239
9 November 2008	France	Samoa	Penrith Stadium	Sydney	8,028
10 November 2008	Fiji	Ireland	Robina Stadium	Gold Coast	8,224
15 November 2008	New Zealand	England	Lang Park	Brisbane	26,659
16 November 2008	Australia	Fiji	Sydney Football Stadium	Sydney	15,855
22 November 2008	Australia	New Zealand	Lang Park	Brisbane	50,599

Critical reception

New Zealand lifting the Paul Barrière Trophy after their victory in the final.

Due to the generally poor response of the 2000 World Cup, there were several key criticisms of the tournament before any matches had kicked off. ^[23] The RLIF were forced to defend the credibility of the tournament in October 2007 after New Zealand, one of the favourites for the competition, were heavily beaten in a Test match 58–0 in Wellington against Australia. ^[24] Another concern was whether there would be enough competitiveness throughout the ten teams, with some fans worried about the possibility of too many one-sided matches, ^[25] which was a common sight in the Group Stages of the 2000 tournament. ^[26]

Ricky Stuart, coach of the Australian team, was reported to be so incensed by his team's defeat in the final that he verbally attacked Geoff Carr, the chief executive of Australian Rugby League, claiming that tournament organisers and match officials conspired to cause the Australian loss. ^[27] The next morning he had a chance meeting with Ashley Klein, who refereed the final, and Stuart Cummings, the Rugby Football League's director of match officials, at their hotel. He reportedly abused both officials in front of a number of witnesses, calling Klein a cheat, and behaved in an aggressive and physically intimidating manner. ^[28] Stuart later apologised for his behaviour and resigned from his post. ^[29]

The tournament proved a commercial success, delivering a profit of over A$6.5 million and re-establishing the credibility of the competition. ^[30]

Marketing

Branding

Promotional video scene

Heroes Here 08 strapline

The World Cup's "Heroes Here 08" promotional campaign was launched at the Sydney Opera House on 6 May 2008. ^[31] At the launch, Paul Kind, the World Cup Director of Marketing, explained, "Heroes Here 08 underlines that fact that the international game, and particularly this tournament, will bring out the best in every player who takes part. It will create heroes."

Natalie Bassingthwaighte recorded an "Australian version" of the Mariah Carey song "Hero" which accompanied the "Heroes 08" promotional video and other World Cup advertising. The World Cup Opening Ceremony featured a live performance of the song by Bassingthwaighte. ^[31]

Filming of visuals for the promotional video began in Leeds during the worldwide ticketing launch for the event in November 2007. ^[31]

Advertising agency MJW, celebrity photographer Garry Heery and production company Engine worked together to combine the latest digital animation with a dark and determined set that highlighted the passion players feel in representing their country on the international stage. ^[31]

The Heroes campaign featured Mark Gasnier (Australia), Roy Asotasi (New Zealand), Rob Burrow (England), Keith Peters (PNG), Waisale Sukanaveita (Fiji), Nigel Vagana (Samoa), Jerome Guisset (France), Lee Paterson (Scotland), Stuart Littler (Ireland) and Lopini Paea (Tonga). ^[31] Gasnier was later removed from some of the promotional material after he left the sport mid-season and was replaced by Darren Lockyer.

The video also appeared in the video game Rugby League 2: World Cup Edition, which featured a world cup mode based on the event.

Ticketing

Tickets for Australian residents went on sale 7 November 2007 and internationally on 18 February. ^[32] However tickets were not distributed until 3 March. Ticketek were announced as the official ticketing agency for the competition, selling tickets for all matches. ^[33] Ticketmaster and Pilbeam Theatre were selling tickets to the Telstra Dome and Browne Park matches respectively.

The World Cup final sold out months in advance. ^[34]

Sponsorship

The Official Sponsors of the Rugby League World Cup 2008 were: ^[35]

• Jetstar: Official Airline
• Foster's: Official Beer
• Bundaberg Rum: Official Spirit
• AAMI: Official referee sponsor
• Telstra: Official Telecommunications sponsor
• Gillette: Official Male products
• Holiday Inn: Official Accommodation Supplier
• Coca-Cola: Official Soft drink
• Harvey Norman: Official retailer
• Bic: Official stationery

Broadcasting

Television

The 2008 World Cup had 26 separate television deals taking coverage to 127 countries and generating more than $20 million income. ^[36] A global television audience of 19.2 million made it the most widely broadcast event in the game's history. ^[37]

Channel 9 broadcast all Group A matches and the Knockout Stage matches in Australia. Fox Sports broadcast all Group B and C matches plus Ranking Stage matches live. In the United Kingdom, Sky Sports broadcast all matches live, ^[38] meaning that all were shown in the morning and some as early as 06:00 am ^[39] with highlights being shown on the BBC. Sky Sport showed all games live across New Zealand. Mai TV broadcast all matches live in Papua New Guinea, Fiji, Samoa, Cook Islands and the Solomon Islands. ^[40] Orange Sport provided coverage of all matches live in France.

Coverage of the competition also extended to countries not taking part. Showtime showed all matches live across the Middle East. G offered coverage of all games in many countries in Africa. Astro showed all matches in Malaysia, and ESPN360 showed all matches in the United States. In Brazil, some matches were broadcast by Bandsports.

The only participating country with no television coverage of the matches was Tonga; the RLIF were hoping to secure a deal before the World Cup started, but this never happened.

BigPondTV, an online television station, broadcast all matches live and also repeated matches. This service was available to everyone for free.

Radio

• UK – BBC Radio 5 Live and its sister station BBC Radio 5 Live Sports Extra broadcast selected games.
• UK – some non-rights holders used Australian freelance reporter Tim Stackpool to report on games for UK broadcasters. An extensive archive can be heard here: RLWC Archive
• AUS – ABC and 2GB Radio broadcast selected games.
• NZ – Radio Sport broadcast the Kiwi's games, including the Kiwi's victory in the final.

References

1. "Rugby League World Cup 2008 Past Winners". Rlwc08.com. Archived from the original on 19 October 2008. Retrieved 12 November 2008.
2. "McDonald defends World Cup". London: BBC. 22 November 2000. Retrieved 12 November 2008.
3. John Whalley Last Updated: 6:37PM GMT 31 December 2003 (1 January 2004). "Lewis backs Australia for World Cup – Telegraph". The Daily Telegraph. London. Retrieved 12 November 2008.^{[ dead link ]}
4. Rugby League European Federation – Rugby League News Archive Archived 22 May 2006 at the Wayback Machine
5. "Rugby League World Cup 2008 Official Web Site". Rugbyleagueworldcup.com. Retrieved 12 November 2008.
6. "Samoa beats Lebanon to be last team in league world cup". Australian Associated Press. 14 November 2007. Retrieved 11 December 2009.
7. ARL – Tickets On Sale Archived 25 March 2008 at the Wayback Machine
8. Papua New Guinea Threaten Boycott
9. "RLWC08 – Schedule Finalised". NRL. 4 October 2007. Archived from the original on 14 February 2008. Retrieved 4 October 2007.
10. "Rugby League World Cup 2008". Rlwc08.com. Archived from the original on 2 December 2008. Retrieved 12 November 2008.
11. Two More Vodafone Warriors in World Cup Teams ^{[ permanent dead link ]}NZ Warriors, 8 October 2008.
12. Fiji, Ireland, Samoa, Scotland and Tonga sides Archived 11 October 2008 at the Wayback Machine Official RLWC08 site, 8 October 2008.
13. Ricketts, Steve (21 October 2008). "England Cup side not afraid of the grapple tackle". news.com.au. Archived from the original on 23 October 2008. Retrieved 23 October 2008.
14. "RFL trio head to the Rugby League World Cup". sportfocus.com. 8 October 2008. Retrieved 23 October 2008.
15. "Referees in pink for charity". Rugby League International Federation. 18 July 2008. Archived from the original on 1 December 2008. Retrieved 28 October 2008.
16. Indigenous Dreamtime team named Archived 1 January 2010 at the Wayback Machine @ Official RLWC08 site, 11 October 2008.
17. "Australia 30-6 New Zealand: A Thurst for success". Daily Mirror . 27 October 2008.
18. "Kiwis too strong for PNG". Daily Star . 1 November 2008. Archived from the original on 30 September 2012. Retrieved 24 June 2011.
19. Clark, Laine (2 November 2008). "Kiwis fly against PNG". The Daily Telegraph . Retrieved 24 June 2011.
20. "Pool A - Australia Kangaroos 46 d. Papua New Guinea 6". rleague.com. UK: Rleague.com. 9 November 2008. Archived from the original on 15 July 2011. Retrieved 6 March 2011.
21. AFP (9 November 2008). "Williams scores three on Kangaroos debut". ABC News. Australia: ABC . Retrieved 6 March 2011.
22. "Kiwis re-write rugby league history". Stuff.co.nz. 22 November 2008. Retrieved 14 September 2011.
23. John-paul moloney and david jean (28 October 2008). "The real deal or a standing joke?". The Canberra Times. Australia. Archived from the original on 22 November 2011. Retrieved 7 January 2010.
24. Kiwi Pre-WC Criticism
25. Competitiveness Pre-WC Criticism
26. 2000 WC Overview
27. Archived 7 January 2009 at the Wayback Machine
28. Archived 9 October 2009 at the Wayback Machine
29. "Stuart sorry for World Cup rant". BBC News. 28 November 2008. Retrieved 22 April 2010.
30. McDonald, Margie (21 November 2008). "Four Nations heads global calendar". The Australian. Retrieved 11 October 2010.
31. "Media Release: Heroes 08 Campaign Launched". Rugby League International Federation. Archived from the original on 15 May 2008. Retrieved 13 October 2008.
32. Pilbeam Tickets Archived 19 July 2008 at the Wayback Machine
33. Ticketek Tickets
34. World Cup News (5 August 2008). "Samoa name World Cup Squad". League Unlimited. Archived from the original on 17 July 2011. Retrieved 18 July 2011.
35. "Rugby League World Cup 2008 Partners". Archived from the original on 20 September 2008. Retrieved 2008-10-27.
36. "World Cup goes back to its roots – National News – National – Sport". The Canberra Times. 24 October 2008. Archived from the original on 30 June 2009. Retrieved 12 November 2008.
37. ^[ dead link ]
38. Sky Sports Broadcasting Bid
39. UK Broadcasting Archived 28 September 2008 at the Wayback Machine
40. Pacific Broadcasting Archived 21 October 2008 at the Wayback Machine

External links

• Official Website
• 2008 World Cup at rugbyleagueproject.org
• 2008 World Cup at 188-rugby-league.co.uk
• "World Cup Moved To End of Season", BBC website. Retrieved 4 May 2006.
• "RLIF Meeting", Rugby League European Federation website. Retrieved 8 May 2006
• "McDonald defends World Cup", BBC website. Retrieved 6 May 2006.
• "Lewis backs Australia for World Cup" ^{[ dead link ]}, telegraph.co.uk website. Retrieved 8 May 2006