Victoria Crittenden

Last updated
Victoria Lynn (Scritchfield) Crittenden
Born
Nationality American
Academic background
Education Bachelor of Arts
Master of Business Administration
Doctor of Business Administration
Alma mater Lyon College
University of Arkansas
Harvard Business School

Victoria Lynn (Scritchfield) Crittenden is an American management scientist, academic, and author. She is a Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College. [1]

Contents

Crittenden is most known for her studies of strategic marketing, marketing management, marketing & technology, entrepreneurship, & corporate citizenship. She has authored or co-authored over 100 journal publications and has also co-authored three editions of Strategic Marketing Management Cases. She served as Digital and Social Media Marketing and Advertising Collections editor for Business Expert Press. She also served as a co-founding editor of AMS Review from 2008 to 2013. [2]

Crittenden is the editor of the Journal of Marketing Education . [3]

Education and early career

Born on August 30, 1956, Crittenden grew up in Bradford, Arkansas, the youngest of eight children. She received a Bachelor of Arts (1978) from Lyon College (formerly Arkansas College). [4] While attending Lyon College, she served as an intern for the Arkansas attorney general, Bill Clinton. She also assisted in setting up Clinton's initial Gubernatorial campaign offices. [5] She obtained a Master's in Business Administration (1979) from the University of Arkansas, Fayetteville. In 1989, she received her DBA from the Harvard Business School in Boston, Massachusetts. [4]

Career

Crittenden was also a faculty member at the Carroll School of Management at Boston College for 25 years, where she held different positions, including Marketing Department Chairperson for nine years and Chair of the Full-time MBA Core Faculty for three years. [6] She also served as the Academy of Marketing Science President from 2012 to 2014. [7] Between 2013 and 2019, she served as the Chair of Marketing Division at Babson College. During this time, she also held a concurrent appointment by serving on the Alumni Board of Harvard Business School from 2016 to 2019. She was on the Board of Directors of the Direct Selling Education Foundation in Washington DC. [5]

Awards and honors

Bibliography

Books

Selected articles

References

  1. "Victoria Crittenden". scholar.google.com.
  2. Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. (December 21, 2021). "A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)". AMS Review. 11 (3–4): 454–463. doi:10.1007/s13162-021-00221-z. PMC   8728484 .
  3. "Editorial Board: Journal of Marketing Education". Sage Journals.
  4. 1 2 Klaussen, Karl (July 6, 2021). "From Arkansas to Babson, Professor Vicky Crittenden Writes Her Own Story · Babson Thought & Action". Babson Thought & Action.
  5. 1 2 "Victoria Crittenden" (PDF).
  6. 1 2 "Vicky Crittenden to Edit JME".
  7. "AMS Past Presidents". Academy of Marketing Science.
  8. College, Babson. "Babson Marketing Professor Crittenden Receives Award For Innovative Excellence In Marketing Education". www.prnewswire.com.
  9. "2015 Fellows Directory" (PDF).
  10. "Direct Selling in the Classroom by Dr.Victoria Crittenden- DSEF". February 2, 2018.
  11. Goneos-Malka, Amaleya (December 1, 2016). "Prof Victoria Crittenden: Babson College USA | Womanity".