| Formerly | Manything (2012–2019) |
|---|---|
| Company type | Private |
| Industry | Video surveillance Cloud computing |
| Founded | June 27, 2012 |
| Founders | James West Mike Fischer |
| Headquarters | Milton Park, Abingdon, Oxfordshire, United Kingdom |
Area served | Worldwide |
Key people | James West (CEO) |
| Products | Cloud video-surveillance platform, Cloud Adapter |
| Services | Video-surveillance-as-a-service (VSaaS) |
| Website | videoloft |
Videoloft is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). It is headquartered on Milton Park in Oxfordshire. [1] [2]
Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer. [3] [4] Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras. [5]
Pivoting from consumer DIY to the professional channel, Manything partnered with camera maker Hikvision in 2017 and began selling cloud recording to security dealers. [6] In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users. [7]
From 2020 onward, Videoloft publicised a series of product milestones: the launch of cloud-based video analytics with object and text recognition capabilities, [8] native 4K cloud recording, [9] direct integrations with manufacturers such as Vivotek, [10] and larger 16- and 64-channel Cloud Adapter models for enterprise sites. [11] A 2021 feature in International Security Journal highlighted the company's push into the United States, describing multi-state deployments and a growing reseller base. [12] . In a later report, Videoloft announced it was expanding its presence in the United States through new U.S.-based sales staff and integrations with brands including Digital Watchdog, exacqVision, Vivotek and Lorex. [13] .
In 2024, Security Journal published an article by Videoloft’s VP of Marketing, Diana Lord, discussing the growth and implications of cloud-based CCTV systems and highlighting the increasing industry shift from local storage solutions to cloud video management platforms. [14]
Videoloft operates on a software-as-a-service model. [11] It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific. [6]
Videoloft's core offering is a cloud video management system that records up to 8-megapixel (4 K) video directly to the cloud or in hybrid mode alongside local NVRs. Features reported by International Security Journal include AI-based object detection, people-counting dashboards and licence-plate recognition add-ons. [12] In 2020, Videoloft opened a free beta of its cloud analytics suite, adding text and object recognition without requiring analytics-enabled cameras. [6] .In 2021, Security Info Watch reported that Videoloft’s cloud platform was being adopted across industries including retail, education, construction, and cannabis compliance, providing both primary recording and secure offsite backup solutions. [15]
The Cloud Adapter range, 8-, 16- and 64-channel gateways, was launched between 2019 and 2022 to accommodate larger multi-site roll-outs. Benchmark magazine described the units as "no-latency local display bridges" that allow operators to view live streams on on-site monitors while keeping all recording off-premises. [11]