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Virtual cinema is a term referring to video-on-demand streaming services facilitated by independent film distributors and art-house theaters to release new films and to share profits. [1] Under the service, part of the admission price supports a physically located theater. [2]
As a result of the COVID-19 pandemic, movie theaters were closed down for public safety. In 2020 from March through April, virtual cinema proliferated during the theaters' closures. Several distributors of independent films, including Kino Lorber, Film Movement, and Music Box Films, were early adopters. The initiative grew to involve theater chains and film festivals that were affected by the pandemic. [1] Major specialty chains Alamo Drafthouse and Laemmle Theaters began partnering with the distributors. The strategy is recognized as a way for distributors to make up for lost box office sales and to empower moviegoers to support their local theater. [3]
In April 2020, in response to the COVID-19 crisis, the re-release of actress turned director Lee Grant's documentaries (including the 1986 Oscar-winning Down and Out in America ) was re-imagined as one of the first examples of virtual cinema and became "the first virtual repertory series." [4] [5] [6]
Other "virtual cinema" examples included the animated films Trolls World Tour and Scoob! alongside the Studio Ghibli library provided by GKIDS. [7]
Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was prevalent before streaming platforms came to dominate the TV and movie distribution markets.
The ByTowne Cinema is a one-screen repertory movie theatre located in Ottawa, Ontario, The cinema is one of Ottawa's main venues for independent and foreign films. The 650-seat cinema is located on Rideau Street at Nelson, several blocks east of the Rideau Centre. It was closed on December 24, 2020, with a final week of screenings shown on February 26 to March 7, 2021. The cinema reopened under new ownership on September 8, 2021.
Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a movie available for viewing to an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion.
The Marcus Corporation is an American publicly held company headquartered in Milwaukee, Wisconsin. The company operates two principal divisions: Marcus Theatres and Marcus Hotels and Resorts.
A simultaneous release, also known as a day-and-date release, is the release of a film on multiple platforms—most commonly theatrical, home video and video on demand (VOD)—on the exact same day, or in very close proximity to each other. This is in contrast to the industry standard of having a window of exclusivity between the theatrical and home video releases.
Limited theatrical release is a film distribution strategy of releasing a new film in a few theaters across a country, typically art house theaters in major metropolitan markets. Since 1994, a limited theatrical release in the United States and Canada has been defined by Nielsen EDI as a film released in fewer than 600 theaters.
Down and Out in America is a 1986 American documentary film directed by Lee Grant. The documentary won the Academy Award for Best Documentary Feature Film at the 59th Academy Awards, tied with Artie Shaw: Time Is All You've Got.
ArcLight Cinemas was an American movie theater chain that operated from 2002 to 2021. It was owned by The Decurion Corporation, which was also the parent company of Pacific Theatres. The ArcLight chain opened in 2002 as a single theater, the ArcLight Hollywood in Hollywood, Los Angeles, and later expanded to eleven locations in California, Massachusetts, Maryland, and Illinois.
Laemmle Theatres is a group of family-run arthouse movie theaters in the Los Angeles area. It was established in 1938 and is owned and operated by Robert Laemmle and his son Greg Laemmle.
Indiewood films are made outside of the Hollywood studio system or traditional arthouse/independent filmmaking system yet managed to be produced, financed and distributed by the two with varying degrees of success and/or failure.
The Camden International Film Festival, stylized as CIFF, is an annual documentary film festival based in Camden, Rockport, and Rockland, Maine, in the United States that takes place mid-September.
The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023. The festival takes place every January in Park City, Utah; Salt Lake City, Utah; and at the Sundance Resort, and acts as a showcase for new work from American and international independent filmmakers. The festival consists of competitive sections for American and international dramatic and documentary films, both feature films and short films, and a group of out-of-competition sections, including NEXT, New Frontier, Spotlight, Midnight, Sundance Kids, From the Collection, Premieres, and Documentary Premieres. Many films premiering at Sundance have gone on to be nominated and win Oscars such as Best Picture, Best Director and Best Actor in a Leading Role.
Cane River is a 1982 American romantic drama film that was lost until its rediscovery in 2013 and its subsequent re-release in 2018 and beyond. It was written, produced, and directed by Horace B. Jenkins. The film features the lives of African Americans in the US state of Louisiana. While the film premiered in New Orleans, Louisiana, in 1982, Horace Jenkins died before the film could be released in New York City and beyond. The film was considered lost until a negative was recovered in 2013.
Trolls World Tour is a 2020 American animated jukebox musical fantasy film produced by DreamWorks Animation and distributed by Universal Pictures, based on the Good Luck Trolls dolls created by Thomas Dam. The sequel to Trolls (2016) and the second installment in the franchise, the film was directed by Walt Dohrn and co-directed by David P. Smith, from a screenplay by Maya Forbes, Wallace Wolodarsky, Elizabeth Tippet, and the writing team of Jonathan Aibel and Glenn Berger, and a story by Aibel and Berger. The film features an ensemble cast that includes the voices of Anna Kendrick, Justin Timberlake, Rachel Bloom, James Corden, Ron Funches, Kelly Clarkson, Anderson .Paak, Sam Rockwell, George Clinton, and Mary J. Blige. The film follows Poppy and Branch as they discover several more troll tribes that represent music genres other than their own. Troubles arise when the Queen of the Rock tribe Barb plans to overthrow the foreign music genres to unite the trolls under rock music.
Scoob! is a 2020 American animated mystery comedy film produced by the Warner Animation Group, and distributed by Warner Bros. Pictures. It is a reboot of the theatrical Scooby-Doo film series and the third theatrical film based on the characters, following Scooby-Doo (2002) and Scooby-Doo 2: Monsters Unleashed (2004). The film is directed by Tony Cervone from a screenplay by Adam Sztykiel, Jack Donaldson, Derek Elliott, and Matt Lieberman, and a story by Lieberman, Eyal Podell, and Jonathon E. Stewart. It stars the voices of Frank Welker, Will Forte, Gina Rodriguez, Zac Efron, and Amanda Seyfried. The film also features the voices of Mark Wahlberg, Jason Isaacs, Kiersey Clemons, Ken Jeong, and Tracy Morgan as other animated Hanna-Barbera characters. Set in a Hanna-Barbera animated shared universe, the film follows Mystery Incorporated working with the Blue Falcon to solve their most challenging mystery behind their mascot's secret legacy and a purpose, which connects with Dick Dastardly's evil plan to unleash Cerberus.
Metrograph is an independent two-screen movie theater at 7 Ludlow Street in the Dimes Square section of the Lower East Side of Manhattan. Metrograph focuses on rare archival screenings, special premieres, and Q&As. It opened in 2016 with two theatres, a bookstore, a "curated" concession stand, and a restaurant. It was founded by Alexander Olch, who is better known as a designer of men's ties.
Taylor Armstrong Purdee is an American director, actor, screenwriter, and songwriter. He is best known for creating the musical film Killian & the Comeback Kids, as well as for his work preserving the documentary films of Academy Award winning actor/director Lee Grant. He is the first biracial director/star of African American descent to have a fiction film theatrically released in America in the 21st Century.
The COVID-19 pandemic had a negative effect on certain films in the early 2020s, mirroring its impacts across all arts sectors. Across the world, and to varying degrees, cinemas and movie theaters were closed, festivals were cancelled or postponed, and film releases were moved to future dates or delayed indefinitely. Due to cinemas and movie theaters closing, the global box office dropped by billions of dollars, streaming saw a significant increase in popularity, and the stock of film exhibitors dropped dramatically. Many blockbusters originally scheduled to be released by mid-March 2020 were postponed or canceled around the world, with film productions also being halted. This in turn created openings for independent cinema productions to receive wider exposure.
Hope Runs High is an American film distribution company. They began preserving digitally and distributing out-of-print documentary films before expanding to narrative and first-run theatrical films. A unique element of their library is that much of it focuses on films by women, people of color, and LGBTQ+ filmmakers and subjects. The company also houses a small record label that releases movie soundtracks and film scores.
The 2020 Toronto International Film Festival, the 45th event in the Toronto International Film Festival series, was held from September 10 to 21, 2020. Due to the COVID-19 pandemic in Toronto, the festival took place primarily on an online streaming platform, although limited in-person screenings still took place within the constraints of social distancing restrictions.
