A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes.
Gestalt psychology, gestaltism or configurationism is a school of psychology that emerged in the early twentieth century in Austria and Germany as a theory of perception that was a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology.
Visual communication is the use of visual elements to convey ideas and information which include but are not limited to, signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. Humans have used visual communication since prehistoric times. Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs. Outside the different types of characteristics and elements, there are seven components of visual communication: color, shape, tones, texture, figure-ground, balance, and hierarchy.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly and easily to the masses.
Figure-ground contrast, in the context of map design, is a property of a map in which the map image can be partitioned into a single feature or type of feature that is considered as an object of attention, with the remainder of the map being relegated to the background, outside the current focus of attention. It is thus based on the concept of figure–ground from Gestalt psychology. For example, in a street map with strong figure-ground contrast, the reader would be able to isolate and focus attention on individual features, like a given street, park, or lake, as well as layers of related features, like the street network.
The term composition means "putting together". It can be thought of as the organization of the elements of art according to the principles of art. Composition can apply to any work of art, from music through writing and into photography, that is arranged using conscious thought.
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.
Visual design elements and principles describe fundamental ideas about the practice of visual design.
Salience is that property by which some thing stands out. Salient events are an attentional mechanism by which organisms learn and survive; those organisms can focus their limited perceptual and cognitive resources on the pertinent subset of the sensory data available to them.
A bivariate or multivariate map is a type of thematic map that displays two or more variables on a single map by combining different sets of symbols. Each of the variables is represented using a standard thematic map technique, such as choropleth, cartogram, or proportional symbols. They may be the same type or different types, and they may be on separate layers of the map, or they may be combined into a single multivariate symbol.
Applied aesthetics is the application of the branch of philosophy of aesthetics to cultural constructs. In a variety of fields, artifacts are created that have both practical functionality and aesthetic affectation. In some cases, aesthetics is primary, and in others, functionality is primary. At best, the two needs are synergistic, in which "beauty" makes an artifact work better, or in which more functional artifacts are appreciated as aesthetically pleasing. This achievement of form and function, of art and science, of beauty and usefulness, is the primary goal of design, in all of its domains.
Borden D. Dent (1938–2000) was an American geographer and cartographer who served as professor emeritus and chairman of the Department of Geography and Anthropology at Georgia State University. His textbook, Cartography: Thematic Map Design, is one of the seminal texts in the field, and its sixth edition was reissued in 2009.
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. Although color associations can vary contextually between cultures, color preference is to be relatively uniform across gender and race. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants.
The principles of grouping are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects, a principle known as Prägnanz. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules. These principles are organized into five categories: Proximity, Similarity, Continuity, Closure, and Connectedness.
A map symbol or cartographic symbol is a graphical device used to visually represent a real-world feature on a map, working in the same fashion as other forms of symbols. Map symbols may include point markers, lines, regions, continuous fields, or text; these can be designed visually in their shape, size, color, pattern, and other graphic variables to represent a variety of information about each phenomenon being represented.
Map layout, also called map composition or (cartographic) page layout, is the part of cartographic design that involves assembling various map elements on a page. This may include the map image itself, along with titles, legends, scale indicators, inset maps, and other elements. It follows principles similar to page layout in graphic design, such as balance, gestalt, and visual hierarchy. The term map composition is also used for the assembling of features and symbols within the map image itself, which can cause some confusion; these two processes share a few common design principles but are distinct procedures in practice. Similar principles of layout design apply to maps produced in a variety of media, from large format wall maps to illustrations in books to interactive web maps, although each medium has unique constraints and opportunities.
A visual variable, in cartographic design, graphic design, and data visualization, is an aspect of a graphical object that can visually differentiate it from other objects, and can be controlled during the design process. The concept was first systematized by Jacques Bertin, a French cartographer and graphic designer, and published in his 1967 book, Sémiologie Graphique. Bertin identified a basic set of these variables and provided guidance for their usage; the concept and the set of variables has since been expanded, especially in cartography, where it has become a core principle of education and practice.
Cartographic design or map design is the process of crafting the appearance of a map, applying the principles of design and knowledge of how maps are used to create a map that has both aesthetic appeal and practical function. It shares this dual goal with almost all forms of design; it also shares with other design, especially graphic design, the three skill sets of artistic talent, scientific reasoning, and technology. As a discipline, it integrates design, geography, and geographic information science.
Typography, as an aspect of cartographic design, is the craft of designing and placing text on a map in support of the map symbols, together representing geographic features and their properties. It is also often called map labeling or lettering, but typography is more in line with the general usage of typography. Throughout the history of maps to the present, their labeling has been dependent on the general techniques and technologies of typography.
