Vivy Yusof

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Yang Berbahagia Datin

Vivy Yusof
Born
Vivy Sofinas binti Yusof

Kuala Lumpur, Malaysia
NationalityMalaysian
Alma materLondon School of Economics, United Kingdom
Occupation(s)Co-founder of FashionValet and The dUCk Group
Spouse
Dato' Fadzaruddin Shah Anuar
​
​
(m. 2012)​
Children4

Datin Vivy Sofinas Yusof is a Malaysian entrepreneur and the co-founder of FashionValet and The dUCk Group.

Contents

Career

A law graduate from London School of Economics (LSE), [1] Vivy is the Chief Creative Officer at FashionValet, [2] a fashion e-commerce company founded by herself and her husband, Dato' Fadzarudin Shah Anuar (mostly known as Fadza), in 2010 when they were 23 years old. Now a multi-million dollar company with 150 employees and carrying 500 fashion brands, FashionValet has offices and warehouses in Malaysia, Jakarta and Singapore, and ships parcels daily to customers all over the world. [3]

Vivy's awards and achievements include:

Vivy has also graced the covers of several high-profile magazines in Malaysia, including HerWorld, [4] Prestige, [5] and Tatler. [6] She was also named a Friend of Louis Vuitton, becoming the first hijabi woman to be honored with the title. [7]

Well-acclaimed as one of Malaysia's top bloggers with 250K hits monthly on her blog, Proudduck, Vivy is also a social media icon with over a million followers on Instagram. In 2017, Vivy started venturing into vlogging, where she launched her own channel on YouTube, [8] serving as the visual platform to share her life insights with her followers on regular basis.

She regularly attends fashion events in the Southeast Asia region as a fashion expert and social media influencer. [9] Vivy has also participated for two years as a judge for AirAsia's Runway Ready Designer Search, where she and a panel of judges travel throughout Southeast Asia in search for the next big name in Asian fashion. [10]

Vivy and her husband, Fadza, were officially welcomed into Endeavor [11] - a global organisation that "selects, mentors and accelerates high-impact entrepreneurs". [12]

Vivy and her husband have also launched 3 fundraisers to help frontliners in Malaysia fight the COVID-19 Pandemic. In total, they raised over RM 2.1 million for the cause, making this one of the biggest fundraisers in the country. Vivy and Fadza also launched an initiative called the FV Bazaar to help provide a platform for f&b vendors to promote their businesses during the pandemic. 4,500 vendors joined the platform, making this initiative a huge success.

Television

In 2012, Vivy and Fadzarudin attained first place on Make The Pitch, a reality television show where the duo won RM1million investment by MyEG Services Bhd, for a 30% stake in the company. [13] Vivy later starred in Astro Ria's reality television series, Love, Vivy. [14]

Love, Vivy revolves around the life of one of Malaysia's leading faces in fashion – juggling her work, keeping on top of their leading online retail empire FashionValet and her scarf brand, dUCk, as well as her family duties as daughter, wife, and mother to four children's; Daniel Azim Shah, Mariam Iman Shah, Sarah Ilham Shah and Idris Ali Shah. [15]

On 21 February 2017, the second season of Love, Vivy was aired on Astro Ria.

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References

  1. ↑ Ting, Henry (5 April 2016). "Vivy Sofinas Yusof, Co-Founder of FashionValet - Asian Entrepreneur". Asian Entrepreneur. Retrieved 7 June 2017.
  2. ↑ "FASHIONVALET | Shop Asia's biggest designer brands online | Shop women's clothes, shoes, bags & accessories | FashionValet". www.fashionvalet.com. Retrieved 7 June 2017.
  3. ↑ "Venture: Fashion Valet's ambitions will never be just about e-commerce". The Edge Markets. 21 April 2017. Retrieved 7 June 2017.
  4. ↑ "Her World Malaysia". www.facebook.com. Retrieved 7 June 2017.
  5. ↑ "5 Key Quotes from Vivy Yusof" . Retrieved 7 June 2017.
  6. ↑ "Of Chemistry And Affection: Vivy Yusof And Fadza Anuar on Building Their Empire, FashionValet". Malaysia Tatler. Retrieved 7 June 2017.
  7. ↑ "A tale of two Vs". NST Online. 20 July 2016. Retrieved 7 June 2017.
  8. ↑ "Vivy Yusof". YouTube. Retrieved 6 March 2018.
  9. ↑ "DFW Insider Info - Digital Fashion Week 2016". Digital Fashion Week 2016. Retrieved 7 June 2017.
  10. ↑ "AirAsia expands fashion designer search 2017 to all 10 Asean countries". 9 February 2017. Retrieved 7 June 2017.
  11. ↑ "Vivy Yusof - Endeavor". Endeavor. 8 March 2017. Retrieved 7 June 2017.
  12. ↑ "About - Endeavor". Endeavor. Retrieved 7 June 2017.
  13. ↑ "FashionValet more than makes the grade on Make The Pitch". Digital News Asia. 16 October 2012. Retrieved 11 January 2017.
  14. ↑ fashionvalet (11 April 2016), Introducing Love, Vivy , retrieved 11 January 2017
  15. ↑ "Reality show on 'mompreneur' Vivy Yusof to air on Astro RIA". 7 April 2016. Retrieved 11 January 2017.
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