Vuori

Last updated • 1 min readFrom Wikipedia, The Free Encyclopedia
Vuori
Company typePrivate Company
IndustryClothing Retailer
GenreAthleisure
Founded2015
FounderJoe Kudla
Number of locations
40 Stores (2023)

Vuori is an American contemporary clothing brand headquartered in San Diego County, California with its flagship store located in Encinitas, California. [1] It was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise. [2] [3] A $825 million funding round led by General Atlantic and Stripes valued the company at over $5 billion. [4] [5] [6] SoftBank and Norwest Venture Partners participated in the funding round. [7] Founder and CEO Joe Kudla remains majority ownership of Vuori.

Contents

Vuori has 40 stores in major US markets such as Los Angeles, Chicago, Denver, New York, San Francisco, and Boston. [8] Its products are sold at Nordstrom, REI, Equinox, and other retailers. [9] [3] Its UK flagship store is located at 83 to 85 Regent Street, and encompasses 4,000 sq ft.

Vuori is certified as a Climate Neutral brand, meaning it measures and offsets all its carbon emissions from product creation to delivery. [10]

Etymology

Vuori means “mountain” in Finnish, reflecting founder Joe Kudla’s passion for mountain climbing. [1]

See also

References

  1. 1 2 San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023
  2. ↑ "Founder Stories: Vuori". Head West Guide. February 8, 2024.
  3. 1 2 Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
  4. ↑ How Vuori Became One of the Hottest Names in Fashion New York Times, January 18, 2025
  5. ↑ How Vuori reached a $5.5 billion valuation by taking share from Lululemon Gabrielle Fonrouge, CNBC, December 19, 2024
  6. ↑ Shapiro, Sarah (January 21, 2025). "The Vuori Reality Distortion Complex". Puck.
  7. ↑ Vuori Announces $825 Million Investment Led by General Atlantic and Stripes November 8, 2024
  8. ↑ Hutson, Wendell (October 19, 2022). "Vuori's expansion brings its largest store to Chicago". Chicago Business Journal.
  9. ↑ Gallun, Alby (April 10, 2023). "Vuori store in Gold Coast sells for $12 million". Crain Communications, Inc.
  10. ↑ "Vuori - Climate Neutral Certified Brand". Change Climate. n.d.


Signorina in viola.svg

This fashion-related article is a stub. You can help Wikipedia by expanding it.

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.