Vuori

Vuori

Company type	Private Company
Industry	Clothing Retailer
Genre	Athleisure
Founded	2015
Founder	Joe Kudla
Number of locations	40 Stores (2023)

Vuori is an American contemporary clothing brand headquartered in San Diego County, California with its flagship store located in Encinitas, California. ^[1] It was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise. ^{[2] [3]} A $825 million funding round led by General Atlantic and Stripes valued the company at over $5 billion. ^{[4] [5] [6]} SoftBank and Norwest Venture Partners participated in the funding round. ^[7]

Vuori has 40 stores in major US markets such as Los Angeles, Chicago, Denver, New York, San Francisco, and Boston. ^[8] Its products are sold at Nordstrom, REI, Equinox, and other retailers. ^{[9] [3]}

Etymology

Vuori means “mountain” in Finnish, reflecting founder Joe Kudla’s passion for mountain climbing. ^[1]

See also

• Lululemon
• Athleta
• Under Armour
• Dick's Sporting Goods

References

1. San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023
2. "Founder Stories: Vuori". Head West Guide. February 8, 2024.
3. Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
4. How Vuori Became One of the Hottest Names in Fashion New York Times, January 18, 2025
5. How Vuori reached a $5.5 billion valuation by taking share from Lululemon Gabrielle Fonrouge, CNBC, December 19, 2024
6. Shapiro, Sarah (January 21, 2025). "The Vuori Reality Distortion Complex". Puck.
7. Vuori Announces $825 Million Investment Led by General Atlantic and Stripes November 8, 2024
8. Hutson, Wendell (October 19, 2022). "Vuori's expansion brings its largest store to Chicago". Chicago Business Journal.
9. Gallun, Alby (April 10, 2023). "Vuori store in Gold Coast sells for $12 million". Crain Communications, Inc.