| Watch the Stove | |
|---|---|
 | |
| EP by Helper | |
| Released | April 1, 2016 |
| Genre | Hip hop |
| Length | 13:37 |
Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud. [1]
The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet. [2]
The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc. [3] The title references the Jay-Z and Kanye West album Watch the Throne . It subsequently went viral on Twitter. [4] Within a week, the album had 5 million streams on SoundCloud. [5]
The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists. [6] Two music videos were shot. [7] Songs were required to be family-appropriate and contain no swear words. [8]
| No. | Title | Producer(s) | Length |
|---|---|---|---|
| 1. | "Feed the Streets" | DEQUEXATRON X000 Bobby Raps and DJ Tiiiiiiiiiip | 2:10 |
| 2. | "Hamburger Helper" | Retro Spectro | 4:04 |
| 3. | "Crazy" | Illwin and Realistic Productions | 2:53 |
| 4. | "Food for Your Soul" | GenReal | 2:17 |
| 5. | "In Love with the Glove" | @itsdandy | 2:13 |
| Total length: | 13:37 | ||
Hamburger Helper is a packaged food product manufactured by Eagle Foods. As boxed, it consists of a dried carbohydrate, with powdered seasonings contained in a packet. The consumer is meant to combine the contents of the box with browned ground beef ("hamburger"), water, and, with some varieties, milk to create a complete one-dish meal.
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