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Wayne Visser | |
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Born | Wayne Visser 17 December 1970 |
Scientific career | |
Fields | Sustainability corporate social responsibility sustainable development futures studies |
Wayne Visser is a writer, speaker, film producer, academic, editor of poetry, social entrepreneur and futurist focused on sustainable development, corporate social responsibility and creating integrated value.
Wayne Visser was born in Bulawayo, Zimbabwe, raised in Cape Town, South Africa and now lives in London, United Kingdom. Wayne Visser completed his high school at Fairbairn College in 1987 and went on to study marketing and economics as part of a Business Science Honours degree at the University of Cape Town. In 1996, he studied at the Centre for Human Ecology in Glasgow, where he obtained an MSc with special commendation.
Visser's early career was spent as a management consultant, first as a strategy analyst for Capgemini and then as director of sustainability services for KPMG in South Africa. In 1995, he established a Johannesburg chapter of The World Business Academy and in 1997, he co-founded the South African New Economics Foundation. In 2007, he qualified with a PhD in business and management from the International Centre for Corporate Social Responsibility at Nottingham University Business School, where he researched what motivates of sustainability managers, using existential psychology as his lens of analysis. In 2008, he set up the research sharing platform CSR International and in 2012 started the think tank and media company Kaleidoscope Futures.
As of February 2020 [update] he is professor of integrated value and holder of the chair in sustainable transformation at Antwerp Management School. [1] He is a fellow and former research director at the University of Cambridge Institute for Sustainability Leadership [2] and visiting professor at the Gordon Institute of Business Science.
The Fast Company business magazine claims that "anyone interested in CSR will eventually come across Wayne Visser. He is very active in the field, and offers a unique and candid voice on the topic". [3] CSRWire USA calls him "one of the most prolific, creative and original thought leaders on CSR and author/editor of books on the subject". [4]
Visser's research and writing proposes going beyond creating shared value and corporate social responsibility to thriving and the creation of Integrated Value. [12] He promotes sustainable enterprise and the idea of CSR as "corporate sustainability and responsibility" and calls for an evolution from CSR 1.0 to CSR 2.0. [13] His theory of CSR 2.0 characterises CSR maturity in five stages, from defensive, charitable, promotional and strategic CSR (all labelled CSR 1.0) to systemic or transformative CSR (called CSR 2.0). [14] He identifies three failures of CSR 1.0: its incremental nature, its peripheral function in most companies, and the "inconvenient truth" that CSR is generally "uneconomic": it is more often a business cost than a source of value. [15] He goes on to outline five principles of CSR 2.0 (creativity, scalability, responsiveness, glocality, [lower-alpha 1] and circularity) [16] and four DNA elements of CSR 2.0 (value creation, good governance, societal contribution and environmental integrity). [17]
The CSR 2.0 theory is summarised in his books, The Age of Responsibility: CSR 2.0 and the New DNA of Business (2011), [18] and CSR 2.0: Transforming Corporate Sustainability and Responsibility (2014). [19]
Wayne Visser has written and edited 41 books and published more than 320 chapters and articles. He writes a regular column on international sustainable business for the HuffPost website, [20] and The Guardian UK newspaper. [21] His book, Beyond Reasonable Greed, was made into a film called Lessons From The Wild: Leadership – Tusks or Fangs. [22] His poem "I Am An African", [23] from his anthology of the same name, [24] was the basis for a dance theatre production at South Africa's 2012 National Arts Festival in Grahamstown. [25] and an inspiration behind Heleen du Plessis's Cello for Africa CD [26]
Visser was a producer on the 2015 climate change documentary Sinking Nation, [54] along with Emmy Award-winning director, Graham Sheldon. [55] In 2016/17, they collaborated again on a documentary film on the circular economy called Closing the Loop.
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