Webflow

Last updated

Webflow, Inc.
Webflow logo 2023.svg
Screenshot of Webflow.png
Type of site
 Web development
Headquarters
San Francisco, California
Area servedWorldwide
Founders
  • Vlad Magdalin
  • Sergie Magdalin
  • Bryant Chou
Employees501–1000 [1]
URL https://webflow.com
CommercialYes
LaunchedAugust 5, 2013 (2013-08-05)
Current statusActive

Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting. Their online visual editor platform allows users to design, build, and launch websites similar to Metaconex or Wix. According to W3Techs, in 2025, Webflow is used by 1.2% of the top 10 million websites. [2]

Contents

Overview

Webflow is a SaaS application that allows designers to build responsive websites with browser-based visual editing software. [3] While designers use the tool, Webflow automatically generates HTML, CSS, and JavaScript. [4] [5] Webflow

Websites built on Webflow are powered by Amazon Cloudfront [6] and hosted on Fastly. [7] Webflow is an all-in-one platform with a CMS built in. It does not require external plugins. [8]

Webflow Cloud, powered by Cloudflare’s global edge network, introduced full-stack web app deployment, letting users combine modern frameworks (like Next.js or Astro) with visual design. [9]

Features

Webflow is a web development platform that combines a visual design tool with a content management system (CMS) and integrated hosting. It enables users to create responsive websites using a drag-and-drop interface while automatically generating clean HTML, CSS, and JavaScript. Key features include advanced layout control with CSS Grid and Flexbox, animation and interaction tools, reusable design components, and real-time collaboration.

The platform’s CMS supports custom collections, API access, and bulk content management, facilitating creation of blogs, portfolios, and e-commerce sites. Webflow also offers AI-powered features such as an AI assistant for code and content generation, SEO auditing tools, and a site builder that can create websites from brief descriptions.

Webflow’s hosting delivers fast global content delivery via CDN, instant publishing, and built-in analytics. These combined capabilities make Webflow a popular choice for designers, marketers, and developers seeking a no-code solution with professional flexibility and scalability. [10]

The Model Context Protocol (MCP) server, introduced by Webflow in 2025, allows AI agents and automation tools to securely connect to Webflow projects and interact with both site data and design in real-time [11] . Acting as a translator between AI and Webflow’s APIs, the MCP server enables tasks such as bulk content updates, automated migrations, and visual layout changes via structured commands, significantly increasing workflow efficiency for both technical and non-technical teams. Recent updates allow AI agents to interact directly with the Webflow Designer canvas, supporting prompt-driven design adjustments and enhanced site management. [12]

Company

Webflow was founded in 2013 by Vlad Magdalin (creator of Intuit Brainstorm), Sergie Magdalin, and Bryant Chou (former CTO of Vungle Inc.). [13] [14] [15] The company graduated from Y Combinator's startup accelerator in 2013. [16] Webflow raised venture funding from Khosla Ventures, Y Combinator, Tim Draper, and other tech industry investors. [17] In 2019, Webflow raised a $72 million series A round of funding led by Accel. [18] In January 2021, Webflow raised $140 million in a series B round of funding. [19] In October 2024, Webflow acquired GreenSock, the company behind the JavaScript animation library GSAP. [20]

Other competitors in the website building industry include Squarespace, [21] Framer, [22] Weebly, [23] Duda, [24] Site.pro [25] and Wix.com. [26]

References

  1. ↑ "Webflow". RivalSense. Retrieved 28 October 2024.
  2. ↑ "Usage statistics and market share of Webflow". w3techs.com. Retrieved 6 October 2022.
  3. ↑ "Design Responsive Websites In The Browser With Webflow". Smashing Magazine. 5 August 2014. Retrieved 6 March 2015.
  4. ↑ "Next-Generation Responsive Web Design Tools: Webflow, Edge Reflow, Macaw". Smashing Magazine. 23 May 2014. Retrieved 6 March 2015.
  5. ↑ "4 tools native devs should be using to transition to the mobile web | VentureBeat | Dev | by J. O'Dell". VentureBeat. 4 June 2013. Retrieved 6 March 2015.
  6. ↑ "Website Hosting: Fast, Reliable Hosting with Webflow". webflow.com. Retrieved 3 September 2025.
  7. ↑ "What to look for in a web hosting service | Webflow Blog". Webflow. Retrieved 3 September 2025.
  8. ↑ "Framer Series Part 1 | Framer VS Webflow". Digillex. 29 April 2024. Retrieved 29 April 2024.
  9. ↑ "Webflow Cloud | Deploy full-stack apps". webflow.com. Retrieved 31 October 2025.
  10. ↑ "Webflow: Create a custom website | Visual website builder". webflow.com. Retrieved 31 October 2025.
  11. ↑ "The Web Doesn't Want to Talk to Bots | Nimbus Media". www.nimbusmedia.io. Retrieved 31 October 2025.
  12. ↑ "Webflow's official MCP server & AI tools". developers.webflow.com. Retrieved 31 October 2025.
  13. ↑ Weinberger, Matt. "This founder explains how not taking investor money let his startup build a product that 750,000 users love". Business Insider. Retrieved 13 April 2020.
  14. ↑ "Intuit's New Brainstorm Software Looks Helpful But Pricey". PCWorld. Retrieved 2 September 2016.
  15. ↑ "Behind the Launch Episode 2: Every Startup Needs a Closer". www.youtube.com. 17 May 2012. Retrieved 2 September 2016.
  16. ↑ "Founder Stories: Webflow's Y Combinator Journey". TechCrunch. Archived from the original on 3 July 2015. Retrieved 13 April 2020.
  17. ↑ Perez, Sarah (11 March 2014). "Responsive Website Builder Webflow Raises $1.5 Million From Khosla, Tim Draper & Others". TechCrunch. Retrieved 2 September 2016.
  18. ↑ "No-Code Website Builder Webflow Went From Near Bankruptcy To A $72 Million Series A Funding Round". Forbes.
  19. ↑ Sawers, Paul (13 January 2021). "No-code development platform Webflow raises $140 million at a $2.1 billion valuation". VentureBeat. Archived from the original on 24 February 2021. Retrieved 1 March 2021.
  20. ↑ Flynn, Kerry (15 October 2024). "Exclusive: Webflow acquires JavaScript library GSAP" . Axios. Retrieved 16 October 2024.
  21. ↑ Chao, Brian (15 March 2015). "3(+3) of the best Website Builders and how to choose the right one for your needs". The Next Web. Retrieved 13 April 2020.
  22. ↑ Martin, Iain. "Design Startup Framer Reinvented Itself After Stalled Growth— And Now It's Challenging Figma". Forbes. Retrieved 20 December 2023.
  23. ↑ Konrad, Alex. "No-Code Website Builder Webflow Went From Near Bankruptcy To A $72 Million Series A Funding Round". Forbes. Retrieved 13 April 2020.
  24. ↑ "Duda vs Webflow: An Expert's Deep Dive (2024)". www.flow.ninja. Retrieved 3 September 2025.
  25. ↑ "Site.pro vs. Webflow Usage and Pricing Comparison". www.wmtips.com. Retrieved 3 September 2025.
  26. ↑ Hughes, Matthew (24 October 2017). "Webflow lets you build gorgeous web animations just by dragging and dropping". The Next Web. Retrieved 13 April 2020.
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