Wendy Moe

Wendy Moe
Education	University of Pennsylvania Georgetown University
Occupation	Professor at University of Maryland, College Park
Scientific career
Institutions	University of Maryland, College Park University of Texas, Austin
Doctoral advisor	Peter Fader
Website	www.wendymoe.com

Wendy Moe is a marketing professor, and formerly the associate dean, ^[1] at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program. ^[2] She is known for her research in digital marketing, social media analytics, and customer engagement with digital content. ^{[3] [4]}

Moe frequently speaks to business communities, such as the Marketing Science Institute, ^[5] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam. ^[6]

She is the granddaughter of Mo Xuan Yuen.

Education

Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University. ^[7]

Books

• Social Media Intelligence, Cambridge University Press 2014, ISBN   9781107031203

References

1. "Wendy W. Moe Joins Maryland Smith Senior Leadership Team". www.prnewswire.com (Press release). Retrieved 3 March 2019.
2. "As demand for big data analysts grows, schools rush to graduate students with necessary skills". Washington Post. Retrieved 26 April 2016.
3. "Customers, Social Media and the Internet's Silent Majority". Freakonomics. Retrieved 26 April 2016.
4. "Business Rx: Social media provide valuable way to get customer feedback". Washington Post. Retrieved 26 April 2016.
5. "Emerging Research in Social Media Intelligence". MSI.org. Retrieved 26 April 2016.
6. Vedantam, Shankar. "Encouraging TV Binge Watching May Backfire On Advertisers". NPR.org. Retrieved 26 April 2016.
7. "Wendy Moe CV"