Wiesbaden Swing

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Wiesbaden Swing
Wiesbaden Swing Headline.svg
Category Script typeface
Designer(s) Rosemarie Kloos-Rau
Commissioned by Linotype
Date released1992

Wiesbaden Swing is a script typeface, created by the German communication designer Rosemarie Kloos-Rau. Since the 1992 release by Linotype, several character sets have been published, including dingbats.

Contents

History

Rosemarie Kloos-Rau in front of the handwritten original of the font in the New Town Hall, Wiesbaden, 2022 Rosemarie Kloos-Rau Wiesbaden Swing im Rathaus Wiesbaden 2022.jpg
Rosemarie Kloos-Rau in front of the handwritten original of the font in the New Town Hall, Wiesbaden, 2022

Rosemarie Kloos-Rau is a calligrapher and typographer and was awarded in 1983 with the Rudo Spemann award. [1] Until the 1990s, she worked as an illustrator [2] and published together with Michael Rau the book Script Types in 1993. [3] In 1992, she published the typeface Wiesbaden Swing for Linotype, named after Wiesbaden, the German regional capital of Hesse, where Kloos-Rau lives in the suburb of Biebrich. [4] In 1997, Alexei Chekulayev created a version with cyrillic characters, and in 1999 a bold font style was published. Also, Dingbats are available. [5] [6]

In 2010, the graphical prototype of the typeface was incorporated into the Berlin Collection on Calligraphy in the archive of Academy of Arts, Berlin. [4] [7] To mark the 30th anniversary, in January 2022 the exhibition "Wiesbaden Swing: A Typeface Dances Around the World" was shown at the New Town Hall in Wiesbaden. [8]

Style

Following the German DIN standard 16518, Wiesbaden Swing is considered a script typeface [9] or handwritten roman type. [10] The typeface is rounded, [11] but the characters are not connected. [12] The author states that the typeface allows for a "fresh and unconventional" handling of the typography. [13]

Usage

Products using Wiesbaden Swing Wiesbaden Swing Ausstellung Rathaus Wiesbaden 2022.jpg
Products using Wiesbaden Swing

The typeface is used for headlines, slogans and mark designations, and as a celebration font, [14] for example on greeting cards. It is frequently used in the food sector, [15] examples are Maggi soup tureen, Lieken Weberli, Zentis jam, Alnatura tea und coffee, Duplo of Kinder Chocolate and Milka. [16] [17] The typeface is advertised as one of the "famous Linotype fonts from the last decade". [18]

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References

  1. Rudo-Spemann-Preis, pages of the city of Offenbach am Main. Accessed February 1, 2015.
  2. Examples: Mein kunterbuntes Pianobuch or Mein kunterbuntes Liederbuch, both written by Margret Birkenfeld.
  3. Michael Rau, Rosemarie Kloos-Rau (1993), Script Types, München: Bruckmann, ISBN   3-7654-2572-9
  4. 1 2 Wiesbaden Swing. In: Wiesbadener Tagblatt, April 24, 2010, accessed February 1, 2015.
  5. Wiesbaden Swing Dingbats, linotype.com, accessed February 1, 2015.
  6. Linotype (2010), Typeface Catalog, Linotype GmbH, p. 499, ISBN   978-3-9810319-7-3
  7. Rosemarie Kloos-Rau, Berliner Sammlung Kalligraphie, accessed February 1, 2015.
  8. Volker Milch: „Ich wollte eine Hommage an die Stadt“. Wiesbadener Kurier , January 5, 2022, p. 14. Online as Wiesbaden Swing: „Eine Schrift tanzt um die Welt“.
  9. Script Fonts, linotype.com, accessed February 1, 2015.
  10. Tonwert-Atlas digital (PDF; 4,7 MB), page 31.
  11. Fonts in Focus No. 9, page 11, accessed at issuu.com, February 1, 2015.
  12. Kate Clair, Cynthia Busic-Snyder: A Typographic Workbook: A Primer to History, Techniques, and Artistry. John Wiley & Sons, 2012. ISBN   978-1-11-839988-0. Page 174.
  13. Rosemarie Kloos-Rau, designers.linotype.com, accessed February 1, 2015.
  14. Celebration Fonts, linotype.com, accessed February 1, 2015.
  15. Tomate und Schrift vereint. In: Wiesbadener Tagblatt, December 9, 2010, accessed February 1, 2015.
  16. Verpackung/Bedruckung, accessed February 1, 2015.
  17. Type-Design and Examples, rau-design.de, accessed February 1, 2015.
  18. Famous Linotype fonts from the last decade, accessed February 1, 2015.