William Sledd

Last updated

William Sledd
William Sledd in 2007.jpg
Sledd in 2007
Born (1983-10-11) October 11, 1983 (age 35)
NationalityAmerican
Other namesWill, WilliamSledd
Years active2006 - 2013
Website www.youtube.com/user/WilliamSledd/

William L Sledd (born October 11, 1983) is an American internet celebrity and former video blogger. His vlogs, which included the popular "Ask A Gay Man" series launched in 2006, made him one of the first YouTube celebrities. [1] [2] [3] [4] William's YouTube videos focus on his work as a social media manager and also frequent his own personal interest in fashion and style. [5] [6]

An Internet celebrity, influencer, cyber star, key opinion leader (KOL), Internet personality, online celebrity, blogebrity, or micro-celebrity is someone who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they may be crucial influencers/multipliers for trends in fashion, technology, gaming, political, entertainment, and other genres.

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

  1. Social media are interactive Web 2.0 Internet-based applications.
  2. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
  3. Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.
  4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.

Contents

Sledd lives in Paducah, Kentucky, and most recently has been a social media manager for a bank. [7] [8]

Paducah, Kentucky City in Kentucky, United States

Paducah is a home rule-class city in and the county seat of McCracken County, Kentucky, United States. The largest city in the Jackson Purchase region, it is located at the confluence of the Tennessee and the Ohio rivers, halfway between St. Louis, Missouri, to the northwest and Nashville, Tennessee, to the southeast. The population was 24,850 in 2018, down slightly from 25,024 during the 2010 U.S. Census. Twenty blocks of the city's downtown have been designated as a historic district and listed on the National Register of Historic Places.

YouTube vlogging

Sledd got an iMac in 2004/2005 and started experimenting with making videos. [9] He self-taught his video skills. [9] He says he did not have a set goal but was speaking his mind on fashion, also it was like a secret diary when he first started, unknown to anyone in his hometown. [10] He first posted almost weekly, and asked viewers to submit questions which become the subjects of future episodes. [11] Subsequently, he posted every two weeks, and each video ran four to five minutes. [12]

iMac All-in-one desktop computer designed and built by Apple Inc and manufactured by Foxconn

iMac is a family of all-in-one Macintosh desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.

Each of Sledd's videos regularly achieved in excess of 50,000 views and as of July 2007, his most popular video "Ask A Gay Man: Denim Edition" had attracted over 3,000,000 views. [4] [13] [14] He puts a lot of work into each video, the Los Angeles Times noted his 4 1/2 minute denim video took four hours just to shoot. [11] As an openly gay man, [14] he explains the latest trends in fashion and occasionally goes on location to point out fashion "don'ts" as part of his Fashion Victim editions. [15] [16]

Gay is a term that primarily refers to a homosexual person or the trait of being homosexual. The term was originally used to mean "carefree", "cheerful", or "bright and showy".

His Ask a Gay Man: Fashion Edition, was the fourth-most subscribed to blog on YouTube in April 2007, [17] and was nominated for best series in the first YouTube Awards. [14] In February 2008, Sledd was the 12th most subscribed user of all time and the sixth most subscribed advertising partner of all time. [18] According to Social Blade's YouTube statistics Sledd, as of January 2014, has nearly 88,000 subscribers, and nearly 25 million views although that total does not include views before his channel was hacked in 2006. [19] [20]

Sledd was one of the fastest growing and most viewed director/bloggers on YouTube, ranking in the top ten Most Subscribed (All Time) category as of November 2006. On September 23, 2006, his personal YouTube account was illegally hacked and all his content (including videos, comments, honours, etc.) was deleted. Sledd then recorded a brief response to the criminals and went on to re-upload select videos.

On June 1, 2007 he posted a video to celebrate Gay and Lesbian Pride Month asking for viewers to respond with their own pride stories or even to come out, there was an "outpouring" of support. [21] Sledd states he gets lots of emails from young gay and lesbian teenagers that see him as a role model. [12] Advocate magazine noted that along with other openly gay YouTube celebrities, Sledd's rising fame also brought a lot of anti-gay commenters, which it ascribed to John Gabriel's Greater Internet Fuckwad Theory. [22] It regards the online disinhibition effect, in which Internet users exhibit unsociable tendencies while interacting with other Internet users. Krahulik and Holkins suggest that, given both anonymity and an audience, an otherwise regular person becomes aggressively antisocial. [23] In 2013, Holkins gave the corollary that "Normal Person – Consequences + Audience = Total Fuckwad". [24]

Gay pride positive stance toward LGBTQ+ people, opposing any stigma, discrimination, or violence

Gay pride or LGBT pride is the promotion of the self-affirmation, dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender (LGBT) people as a social group. Pride, as opposed to shame and social stigma, is the predominant outlook that bolsters most LGBT rights movements. Pride has lent its name to LGBT-themed organizations, institutes, foundations, book titles, periodicals, a cable TV station, and the Pride Library.

Coming out of the closet, often shortened to coming out, is a metaphor for LGBT people's self-disclosure of their sexual orientation or of their gender identity. The term coming out can also be used in various non-LGBT applications.

Advocate Profession

An advocate is a professional or non-professional in the field of law. Different countries' legal systems use the term with somewhat differing meanings. The broad equivalent in many English law–based jurisdictions could be a barrister or a solicitor. However, in Scottish, South African, Italian, French, Spanish, Portuguese, Scandinavian, Polish, South Asian and South American jurisdictions, "advocate" indicates a lawyer of superior classification.

In September 2007, "The Top (& Bottom) Gays of You Tube!", the first all-gay collaboration video by YouTube's most subscribed video bloggers, was posted by Michael Buckley ("What The Buck?!") [25] to create a "YouTube gay village." [26] Featuring Chris Crocker in a heavily affected persona, William Sledd, [27] and "Gay God" (Matthew Lush), the video consisted of each of the four bloggers commenting on the others' vlogging, with Buckley acting as host for the various outtakes. [26] In February 2008, the channels were among the most popular on YouTube when "What The Buck?!" was 6th, Crocker's channel 8th, Sledd 13th and "Gay God" in 25th. As of January 2014, the video has been viewed over 1,218,300 times, with over 9,000 comments. [26]

In 2007 he was offered a deal to produce an original Bravo series for Ask a Gay Man Anything, the network had been building its reality show and online properties including "seven show-specific mobile Web sites" in conjunction with Time Warner Cable. [28] It premiered in June 2007. [29] Later that year he was offered his own reality-show, and shot pilot episodes, documenting his rising fame and possible move to the fashion world in New York City. [30] Ultimately Bravo folded OutZoneTV.com and focussed online funding to derivative efforts rather than original series. [7] [31] [32]

Fame beyond YouTube

Sledd's fame grew outside the YouTube community thanks to the recognition of various television and magazine media. His "rookie fashion critiquing" made it into Women's Wear Daily , Elle , and Glamour . [33] [34] On November 2, 2006, Women's Wear Daily published an article about Sledd and his "Ask a Gay Man" videos. [35] They followed up a year later in December 2007 with a feature about being a cyberstar. [36]

In broadcast television Sledd made appearances on nationally syndicated shows like Rachael Ray (September 9, 2007), [37] and the Tyra Banks Show (January 15, 2009). [38] Among the celebrities that Sledd has gotten to meet, he has a growing friendship with two-time Tony Award-winning actress Christine Ebersole. [39] [40] He has flown to New York to celebrate her birthday with her and to see her perform in the Broadway musical Grey Gardens . She has also made a guest appearance in his video titled Christine Ebersole Defends Sweatpants. [41] Sledd also partook in a YouTube-style interview with Glamour's fashion editor Suze Yalof Schwartz, in which Schwartz asked him several questions based around his videos and fashion advice. [42] On July 1, 2007 Sledd won the first ever Flamingo Award for Outstanding Gayness in the category of "Best Video Blog" for the "Ask a Gay Man: Denim Edition" series. [43]

See also

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References

  1. Breaking News – William Sledd to Star in Bravo Reality Pilot "Hey Bitches" | TheFutonCritic.com
  2. Forget Katie Couric, Here's William Sledd – Forbes
  3. Why William Sledd Trumps Seventeen Mag On YouTube – Business Insider
  4. 1 2 OUTLOOKS Magazine: Interview with William Sledd
  5. Televisual | Graduating from YouTube Hard Without Big Media Support
  6. Hiring a 25-year-old "non-banker" is one strategy that has helped this bank make a splash on Facebook
  7. 1 2 The Journey of William Sledd: From The Gap to YouTube Stardom to Bravo to…the Local Bank
  8. First-gen YouTube celebs: Where are they now? | Internet & Media – CNET News
  9. 1 2 Watch Isaac, Isaac Mizrahi interviews William Sledd Archived May 8, 2014, at the Wayback Machine
  10. These guys draw a YouTube crowd
  11. 1 2 Before you wear that, he's got a few words – Los Angeles Times
  12. 1 2 "YouTube poster glides into online stardom: 'Ask a Gay Man' show makes a Web celebrity of its creator and star, William Sledd". Baltimore Sun. Retrieved June 10, 2007. edition of June 10, 2007 of The Baltimore Sun
  13. "Ask A Gay Man: Denim Edition". YouTube. Retrieved November 3, 2006.
  14. 1 2 3 Netburn, Deborah (April 8, 2007). "A fashion-minded blogger". LA Times . Retrieved September 15, 2007.
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  30. YouTube star gets docusoap on Bravo
  31. More YouTubers Get Gigs
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  33. Open Brand: When Push Comes to Pull in a Web-Made World
  34. "William Sledd on Glamour.com". Glamour . May 1, 2007. Retrieved March 30, 2007.[ dead link ]
  35. Ross Tucker (November 2, 2006). "You Tube Fashion Find". Women's Wear Daily.
  36. The New Fame Game by Jenny B. Fine.
  37. Ask a Gay Man | Rachael Ray Show
  38. Tyra Hosts Her Three Favorite Famous Gay Men on January 15th
  39. ChicagoPride.com interview with WIlliam Sledd
  40. YouTube Gay Fashion Personality William Sledd Gets Reality Show| Gay News | Towleroad
  41. "William Sledd and Christine Ebersole". October 14, 2007. Retrieved October 17, 2007.
  42. William Sledd (July 2, 2007). "Ever so GLAMORous". William Sledd. Retrieved April 3, 2009.
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