Willie Peyote | |
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![]() Willie Peyote in February 2025 | |
Background information | |
Birth name | Guglielmo Bruno |
Born | Turin, Piedmont, Italy | 28 August 1985
Genres | Alternative hip hop |
Occupations |
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Years active | 2004–present |
Labels | Virgin Records |
Guglielmo Bruno (born 28 August 1985), known professionally as Willie Peyote, is an Italian rapper and singer-songwriter. [1] [2] [3]
His stage name is a pun on the cartoon character Wile E. Coyote and the entheogenic cactus peyote, along with the English version of his name Guglielmo. [4]
He participated at the Sanremo Music Festival 2021 with the song "Mai dire mai (La locura)", winning the Mia Martini critics award, and finishing in 6th position. [1] [4] In December 2024, he was announced as one of the participants in the Sanremo Music Festival 2025. [5] He placed 16th with the song "Grazie ma no grazie". [6]
He was born in Turin on 28 August 1985. His father, also from Turin, and mother who is from Biella, are both musicians. [7] [8]
He graduated in political science. [9]
Between 2011 and 2012 he released a trilogy of EPs on SoundCloud entitled Manuale del giovane nichilista (Manual for a young nihilist). [10]
On 10 December 2013 he released his first studio album, Non è il mio genere, il genere umano, (Humankind is not my kind) for free download online. The album was later re-released in a physical CD format the following 24 June. [11] [12]
His second album, Educazione sabauda (Savoy education), was released in 2015, to positive critical response. The album contains a number of references to important names in hip hop, rock, and songwriting, including Cypress Hill, The Clash, and Francesco Guccini.
On 23 April 2017 he performed on the show Che tempo che fa and the song Io non sono razzista ma... (I am not racist but...) provoked criticism from journalist Maurizio Belpietro who wrote in the newspaper La Verità that Willie Peyote had accused the whole nation of xenophobia. [13] [14]
On 6 October 2017 he released his third album, Sindrome di Tôret, the name of which is a pun on the condition Tourette's syndrome and the Piedmontese word "torèt", which means "little bull", often used to refer to the drinking water fountains found around the city, which are decorated with the head of a bull. [15]
In 2019 Willie Peyote signed a record contract with Virgin Records, releasing the single "La tua futura ex moglie" (Your future ex wife), on 30 August ahead of his fourth album. The album, titled Iodegradabile was released on 25 October, along with the second single, "Mango". The album title, is a pun on the Italian for the word "Biodegradable", and the word "Io", meaning "me". [16]
Willie Peyote took part in Sanremo Music Festival 2021, with the song "Mai dire mai (La locura)" (Never say never (Madness)), finishing in sixth place and winning the Mia Martini prize. [17] [18]
On 8 April 2022, Willie Peyote returned with the single "Fare schifo", with the comedian Michela Giraud, with whom he also collaborated on his following single "La colpa al vento", which came out on 22 April 2022. The album Pornostalgia was released on 6 May 2022. [19]
In 2023 Willie Peyote released two stand alone singles: "Picasso" [20] on 16 May, and "Frecciarossa" on 15 September. [21]
On 25 April 2024 the single "Giorgia nel paese che si meraviglia" (Giorgia in the country that marvels), a song critical of Giorgia Meloni, was released on the Italian Liberation Day. [22] The day after, the EP Sulla riva del fiume (On the river bank) was released. [23]
In February 2025, Peyote competed for the second time in Sanremo Music Festival with the song "Grazie ma no grazie", finishing in sixteenth place. [24] After the festival, he re-released Sulla riva del fiume with four new songs. [25]
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