Willie Peyote

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Willie Peyote
Willie Peyote RadioBruno 2025 cropped.png
Willie Peyote in February 2025
Background information
Birth nameGuglielmo Bruno
Born (1985-08-28) 28 August 1985 (age 39)
Turin, Piedmont, Italy
Genres Alternative hip hop
Occupations
  • Rapper
  • songwriter
Years active2004–present
Labels Virgin Records

Guglielmo Bruno (born 28 August 1985), known professionally as Willie Peyote, is an Italian rapper and singer-songwriter. [1] [2] [3]

Contents

His stage name is a pun on the cartoon character Wile E. Coyote and the entheogenic cactus peyote, along with the English version of his name Guglielmo. [4]

He participated at the Sanremo Music Festival 2021 with the song "Mai dire mai (La locura)", winning the Mia Martini critics award, and finishing in 6th position. [1] [4] In December 2024, he was announced as one of the participants in the Sanremo Music Festival 2025. [5] He placed 16th with the song "Grazie ma no grazie". [6]

Biography

He was born in Turin on 28 August 1985. His father, also from Turin, and mother who is from Biella, are both musicians. [7] [8]

He graduated in political science. [9]

Musical career

2011-2014: First Releases

Between 2011 and 2012 he released a trilogy of EPs on SoundCloud entitled Manuale del giovane nichilista (Manual for a young nihilist). [10]

On 10 December 2013 he released his first studio album, Non è il mio genere, il genere umano, (Humankind is not my kind) for free download online. The album was later re-released in a physical CD format the following 24 June. [11] [12]

2015-2016: Educazione sabauda

His second album, Educazione sabauda (Savoy education), was released in 2015, to positive critical response. The album contains a number of references to important names in hip hop, rock, and songwriting, including Cypress Hill, The Clash, and Francesco Guccini.

On 23 April 2017 he performed on the show Che tempo che fa and the song Io non sono razzista ma... (I am not racist but...) provoked criticism from journalist Maurizio Belpietro who wrote in the newspaper La Verità that Willie Peyote had accused the whole nation of xenophobia. [13] [14]

2017-2018: Sindrome di Tôret

On 6 October 2017 he released his third album, Sindrome di Tôret, the name of which is a pun on the condition Tourette's syndrome and the Piedmontese word "torèt", which means "little bull", often used to refer to the drinking water fountains found around the city, which are decorated with the head of a bull. [15]

2019-2021: Iodegradabile

In 2019 Willie Peyote signed a record contract with Virgin Records, releasing the single "La tua futura ex moglie" (Your future ex wife), on 30 August ahead of his fourth album. The album, titled Iodegradabile was released on 25 October, along with the second single, "Mango". The album title, is a pun on the Italian for the word "Biodegradable", and the word "Io", meaning "me". [16]

Willie Peyote took part in Sanremo Music Festival 2021, with the song "Mai dire mai (La locura)" (Never say never (Madness)), finishing in sixth place and winning the Mia Martini prize. [17] [18]

2022-2024: Pornostalgia

On 8 April 2022, Willie Peyote returned with the single "Fare schifo", with the comedian Michela Giraud, with whom he also collaborated on his following single "La colpa al vento", which came out on 22 April 2022. The album Pornostalgia was released on 6 May 2022. [19]

In 2023 Willie Peyote released two stand alone singles: "Picasso" [20] on 16 May, and "Frecciarossa" on 15 September. [21]

2024-present: Sulla riva del fiume

On 25 April 2024 the single "Giorgia nel paese che si meraviglia" (Giorgia in the country that marvels), a song critical of Giorgia Meloni, was released on the Italian Liberation Day. [22] The day after, the EP Sulla riva del fiume (On the river bank) was released. [23]

In February 2025, Peyote competed for the second time in Sanremo Music Festival with the song "Grazie ma no grazie", finishing in sixteenth place. [24] After the festival, he re-released Sulla riva del fiume with four new songs. [25]

Discography

Studio albums

Live albums

Singles and EPs

References

  1. 1 2 "Chi è Willie Peyote: età, carriera e biografia, canzone Sanremo 2021". The Italian Times (in Italian). 18 February 2021. Retrieved 18 February 2021.
  2. Marta Blumi Tripodi (6 October 2017). "Willie Peyote: "Nessuno vuole essere lo stupido di qualcun altro"". Rolling Stone (in Italian). Retrieved 18 February 2021.
  3. Longo, Emanuela (5 December 2024). "Alla scoperta del rapper Willie Peyote: ecco alcune curiosità su di lui!". Donna Glamour (in Italian). Retrieved 8 April 2025.
  4. 1 2 Claudio Pizzigallo (19 December 2020). "Chi è Willie Peyote, il cantante torinese (e del Toro) che parteciperà a Sanremo 2021". Torino Today (in Italian). Retrieved 18 February 2021.
  5. Laffranchi, Andrea (2024-12-01). "Sanremo 2025, i cantanti in gara: la lista dei big del Festival, da Giorgia ed Elodie a Fedez e Achille Lauro" [Sanremo 2025, the competing singers: the list of the Festival's "Bigs", from Giorgia and Elodie to Fedez and Achille Lauro]. Corriere della Sera (in Italian). Retrieved 2024-12-01.
  6. "Sanremo 2025: vince Olly! Classifica finale e premi assegnati" [Sanremo 2025: Olly wins! Final ranking and prizes awarded] (in Italian). Radio 105. 16 February 2025. Retrieved 16 February 2025.
  7. "Willie Peyote - Chiedimi di Foster Wallace". Rockit.it (in Italian). Retrieved 8 April 2025.{{cite web}}: CS1 maint: url-status (link)
  8. Pomini, Andrea (24 April 2016). "The Towner | Rivista online di città e cultura, fondata a Milano nel 2016". web.archive.org. Archived from the original on 2016-04-24. Retrieved 8 April 2025.
  9. Canino, Francesco (17 December 2020). "Sanremo 2021, Willie Peyote: il rapper laureato in scienze politiche che ha attaccato Matteo Salvini e Gigi Buffon". Il Fatto Quotidiano (in Italian). Retrieved 8 April 2025.
  10. Zanotti, Lavinia (5 November 2019). "Officina Magazine - Willie Peyote, il giovane nichilista si è fatto grande (e ha reso il mondo piccolo)". Officina Magazine (in Italian). Retrieved 8 April 2025.
  11. Cremonini, Teo Filippo (10 December 2013). "Disco Raccontato: Willie Peyote - Non è il mio genere, il genere umano". Dance Like Shaquille O'Neal (in Italian). Retrieved 8 April 2025.
  12. "Repack di Non è il mio genere, il genere umano di Willie Peyote". Hip Hop Rec (in Italian). Retrieved 8 April 2025.{{cite web}}: CS1 maint: url-status (link)
  13. Tripodi, Martina Blumi (6 October 2017). "Willie Peyote: «Nessuno vuole essere lo stupido di qualcun altro»". Rolling Stone (in Italian). Retrieved 8 April 2025.
  14. Che tempo che fa 23/04/2017 on YouTube
  15. "Sindrome di Tôret by Willie Peyote". Genius. Retrieved 8 April 2025.
  16. "√ Willie Peyote, esce a ottobre il nuovo album 'Iodegradabile'". Rockol (in Italian). Retrieved 8 April 2025.
  17. Pasqui, Giulio (17 December 2020). "Willie Peyote partecipa a Sanremo 2021 con Mai dire mai (La Locura)". Soundsblog (in Italian). Retrieved 8 April 2025.
  18. "Maneskin vincono Sanremo 2021, secondi Fedez-Michielin e terzo Ermal Meta". www.ilmessaggero.it (in Italian). 7 March 2021. Retrieved 8 April 2025.
  19. "WILLIE PEYOTE: esce il nuovo album "PORNOSTALGIA". La tracklist e i feat". Newsic.it (in Italian). 7 April 2022. Retrieved 8 April 2025.
  20. Gipponi, Alice (24 May 2023). "Willie Peyote: il suo nuovo singolo Picasso" (in Italian). Retrieved 8 April 2025.
  21. "Willie Peyote torna con "Frecciarossa"". Billboard Italia (in Italian). 12 September 2023. Retrieved 8 April 2025.
  22. Zani, Simone (23 April 2024). "Willie Peyote, il nuovo singolo "Giorgia nel Paese che si Meraviglia" anticipa "Sulla Riva del Fiume"". imusicfun (in Italian). Retrieved 8 April 2025.
  23. "Willie Peyote, il 26 aprile esce il nuovo album - Musica - Ansa.it". Agenzia ANSA (in Italian). 23 April 2024. Retrieved 8 April 2025.
  24. "La classifica di Sanremo 2025. Vince Olly, Lucio Corsi e Brunori Sas sul podio". la Repubblica (in Italian). 16 February 2025. Retrieved 8 April 2025.
  25. "Willie Peyote, dal 14 febbraio l'album Sulla Riva del Fiume - Musica - Ansa.it". Agenzia ANSA (in Italian). 14 January 2025. Retrieved 8 April 2025.
  26. "Album – Classifica settimanale WK 41 (dal 09.10.2017 al 15.10.2017)". www.fimi.it (in Italian). Federazione Industria Musicale Italiana . Retrieved 28 April 2024.
  27. "Album – Classifica settimanale WK 44 (dal 28.10.2019 al 03.11.2019)". www.fimi.it (in Italian). Federazione Industria Musicale Italiana . Retrieved 28 April 2024.
  28. "Album – Classifica settimanale WK 19 (dal 06.05.2022 al 12.05.2022)". www.fimi.it (in Italian). Federazione Industria Musicale Italiana . Retrieved 14 May 2022.
  29. "Single – Classifica settimanale WK 10 (dal 08.03.2021 al 14.03.2021)". www.fimi.it (in Italian). Federazione Industria Musicale Italiana . Retrieved 28 April 2024.