Mai dire mai (La locura)

"Mai dire mai (La locura)"
Single by Willie Peyote
Language	Italian
Published	4 March 2021
Genre	Alternative hip hop
Songwriter(s)	Willie Peyote

"Mai dire mai (La locura)" ("Never Say Never (Madness)") is a single by Italian rapper Willie Peyote, released on 4 March 2021, ^[1] most known for its participation at the 71st edition of the Sanremo Music Festival. ^[2]

Description

The song contains a sampling of a line by Valerio Aprea recited in the last episode of the third season of the television series Boris, already included in the title la locura. ^[3]

The piece was performed for the first time by the artist on the occasion of his participation in the Sanremo Music Festival 2021, ^[2] finishing sixth in the final evening but winning the Mia Martini Critics' Award. ^{[4] [5]}

Videoclip

The video, shot in Cuneo, was published on 5 March 2021 through the rapper's YouTube channel.

Charts

Chart (2021)	Peak position
Italy (FIMI) [6]	8
Italy Airplay (EarOne) [7]	20
San Marino (SMRRTV Top 50) [8]	24

Certifications

Region	Certification	Certified units/sales
Italy (FIMI) [9]	Gold	35,000‡
‡ Sales+streaming figures based on certification alone.

References

1. "Willie Peyote - Mai dire mai (La Locura) (Radio Date: 04-03-2021)". EarOne. 3 March 2021. Retrieved 2021-03-30.
2. TG24, Sky (6 March 2021). "Willie Peyote a Sanremo 2021 con la canzone Mai dire mai (La locura): il testo". Sky TG24 (in Italian). Retrieved 2021-03-30.
3. "Sanremo 2021, le citazioni nerd del brano di Willie Peyote". Wired (in Italian). 2021-03-04. Retrieved 2021-03-30.
4. "Willie Peyote, Mai dire mai (La locura) è disco d'oro". Spettacolo.eu. 6 April 2021.
5. "Maneskin vincono Sanremo 2021, secondi Fedez-Michielin e terzo Ermal Meta". www.ilmessaggero.it (in Italian). 7 March 2021. Retrieved 2021-03-30.
6. "Willie Peyote – Mai dire mai (La locura)". Top Digital Download. Retrieved 4 April 2021.
7. "Mai dire mai (La locura)". EarOne. Retrieved 15 July 2024.
8. "Top 50 – Radio San Marino RTV – 30/04/2021" (in Italian). San Marino RTV. April 30, 2021. Archived from the original on 30 April 2021. Retrieved 19 August 2024.
9. "Italian single certifications – Willie Peyote – Mai dire mai (La locura)" (in Italian). Federazione Industria Musicale Italiana . Retrieved 6 April 2021. Select "2021" in the "Anno" drop-down menu. Type "Mai dire mai (La locura)" in the "Filtra" field. Select "Singoli" under "Sezione".