Wipro Enterprises

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Wipro Enterprises Private Limited
FormerlyWestern India Products
Company type Private
FoundedDecember 29, 1945;79 years ago (1945-12-29)
Founder Azim Premji
Headquarters
Bangalore, Karnataka
,
India
Area served
Worldwide
Key people
  • Azim Premji (Chairman)
  • Vineet Agrawal (CEO-Consumer Care & Lighting) [1]
  • Pratik Kumar (CEO-Infrastructure Engineering) [2]
RevenueIncrease2.svg₹15,407 crore (US$1.8 billion) (FY23) [3]
Increase2.svg₹1,410 crore (US$160 million) (FY23) [3]
Number of employees
15,000 (2022)
Subsidiaries Splash Corporation (Philippines)
Canway Corporation (South Africa)
Website wiproenterprises.com

Wipro Enterprises Private Limited is an Indian multinational corporation primarily operating in the fast-moving consumer goods (FMCG), lighting, hydraulic cylinders, industrial automation, 3D printing, aerospace component manufacturing, and industrial water treatment sectors. The company is predominantly owned by Azim Premji, his associates, and charitable trusts linked to the Premji family. [4] Established in 2012, it originated as a demerger of the non-IT business divisions from Wipro Limited, its parent entity, to streamline focus on technology services under the latter. [3] [5]

Contents

Subsidiaries

Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting (WCCLG) operates in the fast-moving consumer goods (FMCG) sector, focusing on personal care, home care, lighting, and seating products. Founded in 1945 as Western India Vegetable Products Limited, [6] the company initially produced vegetable oil under the brand "Sunflower Vanaspati" and later expanded into laundry bars with the "787" brand. Over time, it diversified into personal care offerings, including popular toilet soap brands such as Santoor, Chandrika, Aramusk, and Yardley [7] [8] Its home care portfolio includes Wipro Safewash, Softouch, Maxkleen, and Giffy. [9] The lighting division markets products like LED lights [10] and Smartlite CFL. [11] Notably, Santoor ranks among the top-selling soap brands in South India. [12] [13] [7]

In 2023, WCCLG achieved a revenue milestone of ₹10,000 crore (US$1.2 billion). [14]

Mergers and acquisitions – Consumer Care Business

  • 2003: Acquired the Glucovita brand from Hindustan Lever (now Hindustan Unilever). [15]
  • 2004: Purchased Chandrika Soap. [16]
  • 2006: Acquired Northwest Switches for ₹102.2 crore. [17]
  • 2007: Bought Singapore-based Unza Holdings for ₹1,010 crore. [18]
  • 2009: Secured the India and Middle East business of Yardley (undisclosed sum). [19]
  • 2011: Acquired Aramusk [20] and the global business of Yardley. [21]
  • 2013: Purchased Singapore’s L D Waxsons for ₹790 crore. [22]
  • 2016: Acquired China’s Zhongshan Ma Er. [23]
  • 2019: Took over Splash Corporation (Philippines) [24] [25] and Canway Corporation (South Africa). [26]
  • 2022: Acquired Nirapara, a Kerala-based spices brand. [27]

Wipro Consumer Care Ventures

In September 2019, WCCLG launched Wipro Consumer Care Ventures, a corporate venture capital arm to invest in startups across India and Southeast Asia. [28] By 2022, the fund had invested in seven Indian companies, including direct-to-consumer (D2C) brands. [29] In March 2022, it expanded its portfolio by investing in a Singapore-based venture capital fund. [30]

Wipro Infrastructure Engineering (WIN)

Wipro Infrastructure Engineering (WIN) is the hydraulics division of Wipro Enterprises, specializing in the manufacturing of hydraulic cylinders, truck cylinders, and related components since its establishment in 1976 as part of Wipro Limited. The division also operates in the industrial water treatment sector. [31] WIN supplies hydraulic cylinders to global original equipment manufacturers (OEMs). [32]

Mergers and acquisitions

  • 2006: Acquired Sweden-based Hydrauto Group AB for ₹142.6 crore. [33]
  • 2011: Purchased Brazil-based hydraulic cylinder manufacturer RKM Equipamentos Hidráulicos. [34]
  • 2011: Formed a joint venture with Kawasaki Precision Machinery (India) Pvt. Ltd. to produce hydraulic pumps for excavators. [35] [36]
  • 2013: Acquired Romania’s SC Hervil SA, a manufacturer of hydraulic cylinders. [37]
  • 2016: Took over Israel-based Gijon HR to expand its aerospace portfolio. [38]
  • 2019: Acquired Incite Cam’s automation business. [39]
  • 2020: Purchased Pune-based Precision Automation and Robotics India (PARI) to strengthen industrial automation capabilities. [40]

Aerospace and automation ventures

Subsidiaries and ventures

Wipro 3D, a subsidiary under WIN, operates India’s largest fully integrated metal additive manufacturing facility, offering end-to-end 3D printing solutions. [43]

Social initiatives

Wipro Enterprises, along with Wipro Limited and the Azim Premji Foundation, pledged ₹1,125 crore in 2020 to address the COVID-19 pandemic, supporting healthcare infrastructure, migrant workers, and vaccination efforts. [44]

Santoor Scholarship Programme

The Santoor Scholarship Programme, initiated by Wipro Enterprises, focuses on empowering underprivileged girls through education in the states of Karnataka, Telangana, and Andhra Pradesh. [45]

Wipro Cares

Wipro Cares, the corporate social responsibility (CSR) arm of Wipro Enterprises, works in areas such as education, primary healthcare, environmental sustainability, and disaster rehabilitation. [46] [47]

Awards and recognition

References

  1. ↑ Agarwal, Sapna (19 April 2018). "Wipro Consumer Care scouts for acquisitions in developing countries".
  2. ↑ Ahmad, Samreen (13 December 2018). "This is how Wipro looks to 'WIN' the automation solutions race" – via Business Standard.
  3. 1 2 3 "Wipro Enterprises (P) Limited" (PDF). CARE Ratings. Retrieved 1 July 2024.
  4. ↑ "Annual Report 2019-20" (PDF). Wipro Enterprises. 30 April 2020. pp. 34, 38–40.
  5. ↑ "Wipro falls 12% as stock adjusts to demerger". The Hindu. 12 April 2013. Archived from the original on 4 March 2014. Retrieved 22 June 2019.
  6. ↑ Mitra, Anindita (2021). The Story of Wipro A journey from 1945. Westland Business. pp. 4–8. ISBN   9788194879084.
  7. 1 2 "Yardley's proof of Wipro's FMCG focus". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  8. ↑ "Wipro Consumer Care & Lighting to launch Glucose tablets". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  9. ↑ "Podcast | Digging Deep - Giving and growing: The story of Wipro & Azim Premji". Moneycontrol.
  10. ↑ "Company Overview of Wipro Consumer Care and Lighting Ltd". Bloomberg BusinessWeek. Archived from the original on 2 May 2013. Retrieved 17 July 2012.
  11. ↑ "Wipro sees high demand for CFL bulbs". Business Standard.
  12. ↑ "Wipro's Santoor is largest soap brand in South India". The Economic Times. Archived from the original on 18 June 2013. Retrieved 17 July 2012.
  13. ↑ "Wipro FMCG arm reports 26% rise in revenues on strong demand". The Financial Express. 21 January 2012. Archived from the original on 21 May 2013. Retrieved 17 July 2012.
  14. ↑ "Wipro Consumer Care and Lighting FY23 sales cross Rs 10,000 crore". Business Standard. Retrieved 18 July 2024.
  15. ↑ "Wipro signs deal to buy Glucovita from HLL". The Economic Times. Retrieved 7 June 2022.
  16. ↑ "Wipro buys lease rights of Chandrika soap". Business Standard. Retrieved 30 January 2022.
  17. ↑ "Wipro acquires North Switches for Rs 102 cr". The Economic Times. 6 May 2006.
  18. ↑ Malviya, Sagar (23 April 2008). "Wipro taps Unza to build product line".
  19. ↑ "Wipro buys Yardley's EU biz - Times of India". The Times of India. 25 July 2012.
  20. ↑ "Wipro buys Aramusk, Moloy from VVF". The Economic Times. 6 June 2011.
  21. ↑ "Wipro buys Yardley's EU biz - Times of India". The Times of India. TNN. 25 July 2012. Retrieved 7 June 2022.
  22. ↑ "Wipro to acquire Singapore's LD Waxson Group for $144 million". NDTV.com. 8 December 2012. Retrieved 7 June 2022.
  23. ↑ "Wipro Consumer Care To Buy Chinese FMCG Firm Zhongshan Ma Er Daily Products - Forbes India". Forbes India. Retrieved 7 June 2022.
  24. ↑ Urs, Anil (29 April 2019). "Wipro Consumer Care acquires Splash Corp of the Philippines". www.thehindubusinessline.com. Retrieved 7 June 2022.
  25. ↑ Rivas, Ralf (29 April 2019). "Indian company Wipro acquires beauty products maker Splash". rappler.com. Retrieved 9 August 2022.
  26. ↑ Baruah, Ayushman (3 December 2019). "Wipro Consumer buys South Africa's Canway". mint. Retrieved 7 June 2022.
  27. ↑ "Wipro buys Kerala-based food brand Nirapara". The Times of India. 20 December 2022. Retrieved 18 July 2024.
  28. ↑ Baruah, Ayushman. "Wipro Consumer Care and Lighting sets up venture fund to invest in startups". Mint. pp. 3–4. Retrieved 19 September 2019.
  29. ↑ Bureau, BL Bengaluru (29 March 2022). "Wipro Consumer Care–Ventures invests in Singapore-based VC fund". www.thehindubusinessline.com. Retrieved 7 June 2022.{{cite web}}: |last= has generic name (help)
  30. ↑ Bureau, Bangalore (29 March 2022). ""Wipro Consumer Care–Ventures invests in Singapore-based VC fund"". The Hindu Business Line. Retrieved 29 March 2022.{{cite news}}: |last= has generic name (help)
  31. ↑ Prasad, Akanksha (27 November 2012). "Wipro Infrastructure Engineering seeks to double market share". The Economic Times.
  32. ↑ Correspondent, ANI. "BEML and Wipro Infrastructure Engineering in strategic partnership". ANI News.{{cite web}}: |last= has generic name (help)
  33. ↑ "Wipro buys Sweden's Hydrauto for $31m". The Economic Times. 29 September 2006.
  34. ↑ "Wipro acquires majority stake in Brazil-based manufacturer". The Economic Times. Retrieved 7 June 2022.
  35. ↑ "Wipro, Kawasaki in pact to set up facility for hydraulic pumps". The Economic Times. 6 December 2011.
  36. ↑ "Azim Premji unveils Wipro-Kawasaki plant near Bengaluru". The News Minute. 18 February 2019. Retrieved 7 June 2022.
  37. ↑ "Gigantul indian Wipro produce la Vâlcea cilindri hidraulici pentru industria auto". ZF.ro.
  38. ↑ "Wipro Infrastructure to acquire Israel's H R Givon". The Economic Times. Press Trust of India. 1 August 2016. Retrieved 1 August 2016.
  39. ↑ Staff Writer (2 April 2019). "Wipro Infrastructure Engineering buys Incite Cam Centre's Automation Business". mint. Retrieved 7 June 2022.
  40. ↑ "Wipro | PARI: Wipro Infrastructure Engineering to acquire industrial automation firm PARI". The Economic Times. Retrieved 7 June 2022.
  41. ↑ SHILPA PATANKAR (5 July 2017). "Wipro Infra, Israel Aerospace tie up for manufacturing facility in Bengaluru - Times of India". The Times of India. Retrieved 7 June 2022.
  42. ↑ Bureau, ET (25 October 2021). "Wipro Aerospace sets up new plant in Aerospace SEZ near BIAL". The Economic Times. Retrieved 25 October 2021.{{cite news}}: |last= has generic name (help)
  43. ↑ "Wipro unveils new solutions centre for metal 3D printing". The New Indian Express. 29 March 2018.
  44. ↑ "Azim Premji Foundation, Wipro commit ₹1,125 crore to tackle coronavirus crisis". mint. 1 April 2020. Retrieved 7 June 2022.
  45. ↑ "Santoor Scholarship programme to offer scholarship to poor girls of Andhra, Telangana, Karnataka". India Today. Ist.
  46. ↑ "Wipro Techies Participate In Marathon Run Across 125 Cities, 34 Countries". NDTV.com.
  47. ↑ Staff Reporter (29 July 2016). "Wipro announces Santoor scholarship for girl students in Karnataka". The Hindu– via www.thehindu.com.
  48. ↑ "Wipro Lighting has won the Design for Asia Merit Recognition Award 2010' in the product design category for the most influential good design in Asia. The award was won for Wipro's designer LED streetlight, Orio. - Times of India". The Times of India.
  49. ↑ Object, object (3 April 2018). "Wipro Lighting launches 'Wider light for brighter homes' ad campaign". www.thehansindia.com.
  50. ↑ "Wipro Lighting launches Internet of Lighting".
  51. ↑ "Wipro Lighting Launches Internet of Lighting". 8 January 2018.
  52. ↑ MANUFACTUR3D (14 September 2019). "Wipro3D Wins Frost & Sullivan Automotive Additive Engineering and Manufacturing Technology Award". MANUFACTUR3D. Retrieved 23 September 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
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