Abbreviation | WBF |
---|---|
Founded at | London, United Kingdom |
Type | Nonprofit organization |
Legal status | CIC |
Purpose | To raise the standards of branding for the good of consumers and the industry |
Headquarters | London, United Kingdom |
Region | Worldwide |
Products | News publication, conferences, workshops and seminars |
Services | Brand and market research, best-practice standards development programme, student education programmes and awards programme |
Fields | Branding, advertising, marketing, public relations, communications, graphic design, product design and market research |
Official language | English |
Richard Rowles | |
Peter Pek | |
Website | brandingforum |
The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events. The forum's industry recognition programme is the World Branding Awards, which it organises annually. [1]
The World Branding Forum is a global non-profit organisation. [2] Its aims and activities are to raise the standards of branding for the good of consumers as well as the industry, [3] [4] including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. [5] Its chairman is Richard Rowles, [6] and the brand strategist Peter Pek, is its chief executive. [7] [8]
The forum's headquarters are in Hudson House, a Grade II listed building [9] in London's Covent Garden. [10]
The forum runs various programmes including brand and market research, a best-practice standards development programme, and other student education programmes. It organises various conference, workshops and seminars. The forum's industry recognition programme is the World Branding Awards, which it organises annually. [11]
In 2014, it sponsored The Harvard Project for Asian and International Relations (HPAIR) conference in Keio University, [12] Tokyo, Japan. [13] One of the Asia’s largest business and youth leadership gathering organized by students, the conference has featured speakers such as UN Secretary General Ban Ki-Moon, former Australian Prime Minister Kevin Rudd, director of the Earth Institute Professor Jeffrey Sachs, former President of the Republic of South Korea and 2000 Nobel Peace Prize Laureate Kim Dae Jung, and the Asia director of the World Economic Forum Frank Jurgen Richter. [14] In 2016, it sponsored the HPAIR conference that was held at the Chinese University of Hong Kong. [15]
In 2015, the World Branding Forum sponsored the education programme at the Museum of Brands, Packaging & Advertising. In 2014, the museum had over 10,000 students attending sessions. [16]
The forum also provides a sponsorship grant to the Oxford Union, the debating society of the University of Oxford. [17]
The World Branding Forum is the organiser of the World Branding Awards, an international award presented to some of the best global and national brands for their work and achievements in branding. [18] [19] It is also the owner of the award's "Brand of the Year" logo, which is a registered trademark. [20]
There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award which is presented to the very top brands in participating countries at the awards. Brands who are global winners are not awarded again on a national level. [21]
The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. [22]
The first awards were held in both London and Paris, with the first ceremony taking place in the One Whitehall Place in London in 2014. [23] The second ceremony took place at the Hilton Paris Opera. [24]
The 2015, 2016 and 2017 award ceremonies were held in Kensington Palace in London. [3] [25] In 2017, an Animalis edition, which focused on pet and animal brands, was held at the Hofburg Palace in Vienna. [26] The Americas edition, which included brands from the Americas and the Caribbean, was held in 2018 at The Plaza on Fifth Avenue in New York City. [27]
The forum operates a newsroom, employing a team of writers [10] who publishes industry news on its website. It is also an official media partner for various industry events including the Cannes Lions International Festival of Creativity, [28] Real-Time Advertising Summit, [29] the CMO Asia Summit, [30] and CHARGE, an energy branding conference in Iceland. [31]
The International Astronautical Federation (IAF) is an international space advocacy organization based in Paris, and founded in 1951 as a non-governmental organization to establish a dialogue between scientists around the world and to lay the information for international space cooperation. It has over 390 members from 68 countries across the world. They are drawn from space agencies, companies, universities, professional associations, museums, government organizations and learned societies. The IAF organizes the annual International Astronautical Congress (IAC). As of 2019, Pascale Ehrenfreund has served as the president of the IAF.
This article is about the foreign relations of Tuvalu. From 1916 to 1975, Tuvalu was part of the Gilbert and Ellice Islands colony of the United Kingdom. A referendum was held in 1974 to determine whether the Gilbert Islands and Ellice Islands should each have their own administration. As a consequence of the referendum, the separate British colonies of Kiribati and Tuvalu were formed. Tuvalu became fully independent as a sovereign state within the Commonwealth on 1 October 1978. On 5 September 2000, Tuvalu became the 189th member of the United Nations.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
The Korea Foundation is a non-profit public diplomacy organization established in 1991 to promote a better understanding of Korea and strengthen friendships in the international community. The foundation carries out various projects for exchange between the South Korea and foreign countries to cultivate mutual understanding.
Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes. He is also the executive producer of the World Branding Awards. He is the former creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; and publisher of Malaysian Superbrands;. He was a host and judge of the corporate reality television series The Firm. He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008. Peter died on 21 November 2018.
The S. Rajaratnam School of International Studies (RSIS) is an autonomous graduate school and policy-oriented think tank within the Nanyang Technological University (NTU), Singapore. Founded in 1996 as the Institute of Defence and Strategic Studies, RSIS offers graduate education in international affairs, taught by an array of international faculty. The school is named after former Deputy Prime Minister S. Rajaratnam.
The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.
The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002, and is now located at 111-117 Lancaster Rd, Notting Hill, London W11 1QT.
The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia. It promotes high ethical standards in the public relations and communication industry through accredited membership, resources, training, and recognition.
Public relations is a term that refers to the management of communication between an entity such as an organization or a celebrity, and external actors such as customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communication.
The International Growth Centre (IGC) is an economic research centre based at the London School of Economics, operated in partnership with University of Oxford's Blavatnik School of Government.
Chatime is a Taiwanese global franchise teahouse chain based in Zhubei. Chatime is the largest teahouse franchise in the world. Its expansion and growth model is through franchising. It operates 2500+ outlets in 38 countries. In 2006, it opened its first store outside of Taiwan in California, United States and it has since expanded to China, Malaysia, Canada, Bangladesh, Indonesia, Philippines, Cambodia, Thailand, United States, Australia, New Zealand, Maldives, India, Ireland, United Arab Emirates, Japan, Mongolia, Lebanon, Mauritius and South Korea, among others now.
The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, based in London, organises the awards.
Laetitia Garriott de Cayeux is an American entrepreneur and executive who serves as CEO of Global Space Ventures and was the president and COO of Escape Dynamics.
GLOBSEC is a non-partisan, non-governmental organisation based in Bratislava, Slovakia. One of its main activities is the annual GLOBSEC Bratislava Global Security Forum, in existence since 2005. Other projects include the Tatra Summit conference on European affairs or Chateau Béla Central European Strategic Forum. Its think-tank called GLOBSEC Policy Institute boasts a wide research area based on four pillars. Its main outputs are policy papers and analyses on different topics in the area of international politics and security issues. Since 2016, GLOBSEC is not only the name of one of the top forums on international security worldwide, but also of the legal entity and organiser of the Forum.
Sunrise International is a cross-border marketing and immersive media company with a specialization in the Chinese market and focus on higher education, VR/AR, and e-commerce industries. The company also operates an experimental education and extracurricular learning division based in China. It was founded in 2011 by Gavin Newton-Tanzer and David Weeks and was a member of the Columbia Startup Lab in 2014.
Martin Roll is a Danish author, brand strategist and management consultant. Roll appears regularly in global television and print media. He holds an MBA from INSEAD where he is a Distinguished Fellow and an Entrepreneur in Residence. Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business magazine. He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore. He advises Fortune 500 companies, Asian firms, family-owned businesses and also served as a senior advisor to McKinsey & Company.
Eugene Secunda, Ph.D. is a Fulbright Scholar and a member of the faculty in the Department of Media, Culture & Communication at New York University, where he has taught for 35 years. He is also an academic adviser in NYU's Gallatin School of Individualized Study. He previously served on the business school faculties of New York University, City University of New York and Adelphi University. Secunda was awarded New York University Teaching Excellence Awards in 2003 and 2018. He was awarded a Fulbright Scholarship Award to lecture at the University of Ljubljana in Slovenia in 2006. The co-author of Selling War to America: From the Spanish American War to the Global Waron Terror and Shifting Time and Space: The Story of Videotape, He also has written articles for The Wall Street Journal, Los Angeles Times and New York Magazine, as well as for Advertising Age, Adweek and many other marketing communications publications. Among these articles are ones that have specifically addressed the theory and use of wartime propaganda. He has additionally authored articles that have been published in ten refereed academic journals. He was communications director for both the Campaign to Save Grand Central Station and the annual New York Cares Coat Drive.