Peter Pek

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Peter Pek
Peter Pek.jpg
Occupation(s)Chief executive, World Branding Forum [1]
Years active1987–2018
Known forFormer creative director of New Nation , host and judge of the corporate reality television series The Firm and host of Brand Malaysia with Peter Pek
Website peterpek.com

Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes. [2] He is also the executive producer of the World Branding Awards. [1] He is the former creative director of New Nation , a British tabloid; [3] the editor-in-chief of Food & Beverage magazine; [4] and publisher of Malaysian Superbrands ;. [5] He was a host and judge of the corporate reality television series The Firm . [6] [7] He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008. [8] Peter died on 21 November 2018.

Contents

Background

Pek hails from Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before moving to Sydney, Australia when he was 13. [6] [9] Educated in Sydney, Pek qualified as a Chartered Designer in 1993. [6] [10] [9] He is the chief executive of the World Branding Forum and the executive producer of the World Branding Awards. [1]

Publishing and design

Pek began his career in publishing as a columnist for Sydney-based Livewire Magazine in 1987. [11] In the 1990s, Pek designed launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine (now known as Sky Magazine ) for Sky TV. In 1995, he was appointed designer to The Voice , Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid. [3] In the late 1990s, Pek worked with The Guardian and The Observer newspapers.[ citation needed ] He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV. [12] He had a stint at the Australian Financial Review before being appointed in 1999 as editor-in-chief of Manila-based Food & Beverage Magazine. [4]

Television

In 2007, Pek appeared in The Firm , Malaysia's first corporate reality television program. [6]

Radio

In 2008, Pek hosted his own talk show on Radio24. His program, Brand Malaysia with Peter Pek aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008. [9]

Philanthropy

A Rotarian, Peter is a past president of the Rotary Club of Gombak, Kuala Lumpur, and district secretary (communications) for Rotary International District 3300. He is a trustee of the Rotary Club of Gombak Charity Foundation. [13] He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association. [14]

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References

  1. 1 2 3 "MTN' Sasol and Woolworths named 'Brand of the Year'". Times Live. Times Media Group. Retrieved 22 March 2016.
  2. ↑ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Boston Globe. 9 February 2015. Retrieved 13 February 2015.
  3. 1 2 "New weekly tabloid set to hit the shelves". (29 November 1996). Design Week, p. 5.
  4. 1 2 "CKFE 2000 expected to draw more participants". (Sept 2000). Food & Beverage, p. 43. ISSN 0119-7932.
  5. ↑ Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN   983-40878-0-2.
  6. 1 2 3 4 Huong, Thomas (17 August 2008). Passion for German cars Archived 22 August 2008 at the Wayback Machine . Cars.Bikes.Trucks., New Sunday Times. Retrieved 25 August 2008.
  7. ↑ Chandran, Sheela (27 June 2007). You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved 27 June 2007.
  8. ↑ Taib, Shuib (28 June 2007). Looking for the head honcho. New Straits Times. Retrieved 1 July 2007.
  9. 1 2 3 Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. Malay Mail.
  10. ↑ Omar, Aref (24 August 2008). TV: Man with the brand. Sunday People, The New Sunday Times Magazine. Retrieved 25 August 2008.
  11. ↑ Pek, Peter (Jan 1989). "CCM Hits Hotline". Livewire, p. 7.
  12. ↑ Editorial/Contents. (Aug 1996). Galaxzee", p. 4.
  13. ↑ (15 August 2008). New president for Gombak Rotary Club Archived 21 June 2011 at the Wayback Machine . The Star. Retrieved 15 August 2008.
  14. ↑ "John Chacko New IAA Malaysia President". Adoi Magazine. 1 April 2013. Retrieved 18 April 2013.
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