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Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury. [1]
In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic. [2] [3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate. [4]
In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom. [5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand. [6] Club partners include Southampton FC, [7] rugby league club Castleford Tigers [8] and Essex County Cricket Club. [9]
In January 2024, the brand announced a partnership with West Ham United Women's team. [10]
Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo.
The cable television network ESPN has occasionally broadcast boxing events over the majority of its history, as part of several arrangements, including contracts with specific promotions and consortiums such as Golden Boy Promotions, Premier Boxing Champions, and Top Rank, as well as Friday Night Fights—a semi-regular series that was broadcast by ESPN and ESPN2 from 1998 through 2015.
Frank Warren is an English boxing manager and promoter and the founder of Queensberry Promotions. Warren was also a founder of the British boxing television channel BoxNation which ran for over 11 years from 2012.
Edward John Hearn is a British sports promoter and the chairman of Matchroom Sport and Professional Darts Corporation. Hearn has promoted many world champion boxers through Matchroom, including Anthony Joshua, Canelo Álvarez, Gennady Golovkin, Vasyl Lomachenko, Katie Taylor and many others. He is the son of promoter Barry Hearn, the founder of Matchroom Sport. As of 2022, Hearn has been a senior mentor at the Garth Crooks Team of the Week Leadership Academy for Outstanding Young Men and Ladies.
Tyson Luke Fury is a British professional boxer. He has held multiple heavyweight world titles, including unified titles from 2015 to 2016, the Ring magazine title twice between 2015 and 2022, and the World Boxing Council (WBC) title from 2020 to 2024. He also held the International Boxing Organization (IBO) title during his first reign as champion.
Oleksandr Oleksandrovych Usyk is a Ukrainian professional boxer. He has held the undisputed championship in two weight classes, at cruiserweight and heavyweight, and reigned as the undisputed world heavyweight champion from May to June 2024. He has also held the International Boxing Organization (IBO) title since 2021, and the Ring magazine title since 2022.
Billy Joe Saunders is a British professional boxer. He is the first fighter from the Travelling community to win world championships in two weight classes, including the WBO middleweight title from 2015 to 2018 and the WBO super-middleweight title from 2019 to 2021. At regional level, he held the European, British, and Commonwealth middleweight titles between 2012 and 2015. Saunders represented Great Britain at the 2008 Olympics as an amateur, reaching the second round of the welterweight bracket. In the same year, he won gold at the EU Championships.
Derek Chisora is a Zimbabwean-British professional boxer. He has challenged twice for the WBC heavyweight title in 2012 and 2022. At regional level, he has held multiple heavyweight championships, including the British and Commonwealth titles from 2010 to 2011, and the European title from 2013 to 2014. As an amateur, he won the ABA super-heavyweight title in 2006.
The Mazuma Mobile Stadium is a football stadium in Morecambe, Lancashire, England, which is the home of Morecambe F.C. The stadium opened in 2010, replacing the old Morecambe F.C. stadium, Christie Park, which was Morecambe's home from 1921 to 2010. The stadium holds up to 6,476 supporters, with 2,173 seats available in the Main Stand, which runs the length of one side of the pitch. Opposite the Main Stand is an uncovered terrace with a capacity of 606, giving a similar feel to the ground as that at Christie Park. At either ends of the pitch are the home and away stands, with the home end holding a maximum of 2,234 supporters and the away end having a capacity of 1,389. In the north east corner of the stadium is the Tyson Fury Foundation, which is split between two floors. The building also houses a gym, which was purchased by Tyson Fury in August 2020.
This article details the Castleford Tigers rugby league football club's 2012 season. This is the seventeenth season of the Super League era.
Anthony Oluwafemi Olaseni Joshua is a British professional boxer. He is a two-time former unified world heavyweight champion, having held the World Boxing Association (WBA), International Boxing Federation (IBF), and World Boxing Organization (WBO) titles twice between 2016 and 2021.
Jacob Trueman is an English professional rugby league footballer who plays as a stand-off or scrum-half for Hull F.C. in the Super League.
Jake Joseph Paul is an American YouTuber, actor, and professional boxer. He began his career posting videos on Vine in September 2013 and had amassed 5.3 million followers and 2 billion views before the app discontinued. He played Dirk Mann on the Disney Channel series Bizaardvark for two seasons. Paul launched his YouTube channel in May 2014, and has ranked on the Forbes list as one of the highest paid YouTube creators in 2017, 2018, 2021, and 2023. He also ranked on the 2022 Forbes list of the world's highest paid athletes.
SportPesa is an online gambling company founded in 2014. It offers online gambling products such as sportsbooks, live betting and online casino. SportPesa has offices in Kenya, Tanzania, South Africa, Italy, Ireland, the Isle of Man, and the UK.
The 2019–20 Premier League was the 28th season of the Premier League, the top English professional football league, since its establishment in 1992, and the 121st season of top-flight English football overall. The season started on 9 August 2019 and concluded on 26 July 2020. Manchester City were the defending champions for the second successive year, after picking up the domestic treble the previous season.
Molly-Mae Hague is an English reality television personality. She starred in the fifth series of the ITV2 dating reality television show Love Island. Along with ex-fiance Tommy Fury the couple finished as runners-up of the series. She is a brand ambassador for PrettyLittleThing.
Thomas Michael John Fury is a British professional boxer and reality television personality. He took time off from his boxing career in 2019 to star in the fifth series of the ITV2 dating reality television show Love Island. Along with ex-fiance Molly-Mae Hague the couple finished as runners-up of the series. He is the younger brother of former world heavyweight boxing champion, Tyson Fury.
Triller, Inc is an American company specializing in online video, social media, and combat sports. It is named after, and is the owner of, Triller; the social networking service which was launched in 2015 by co-founders David Leiberman and Sammy Rubin.
Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by YouTubers and internet personalities Logan Paul and Olajide "KSI" Olatunji. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. It was also promoted through mainstream sports sponsorship deals.
Undisputed is an upcoming boxing video game developed by Steel City Interactive and published by Deep Silver. The game is scheduled to be released on October 11, 2024 for PlayStation 5, Xbox Series X/S and PC.