 | |
| Developer(s) | Yoast BV |
|---|---|
| Initial release | 2007 [1] |
| Stable release | 22.7 [2] / 14 May 2024 |
| Repository | |
| Platform | WordPress |
| Type | Search-engine optimization |
| License | Proprietary, Free (gratis) and Premium versions |
| Website | yoast |
Yoast SEO is a search engine optimization (SEO) tool plug-in for WordPress.
Yoast SEO created its first WordPress SEO plugin in 2007 - originally named WordPress SEO: it was developed as a WordPress plugin by SEO consultant Joost de Valk. [1] In 2012, the plug-in was renamed Yoast SEO. In 2015, Yoast hosted the inaugural YoastCon conference at the Lindenberg Nijmegen Culture House in Nijmegen, Netherlands. In 2015, a flaw was discovered in version 1.7.3.3 and earlier versions. The flaw could have left users of Yoast SEO open to hackers and was discovered by a security consultant. [3]
Yoast SEO can trace its origins to 2005, when Joost de Valk launched a website named "joostdevalk.nl". [4] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010. [5] [6]
Initially, Yoast focused on SEO consultancy, [7] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of the plug-in was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin. [8]
In 2018, Yoast had a total turnover of €10 million. [9] According to Yoast, as of September 2018, they had almost 100 employees, of which 85 are based in their HQ in Wijchen, Netherlands. [10]
In June 2020, Yoast acquired the Duplicate Post plugin, which had over 3 million users. Also, the original developer of Duplicate Post, Enrico Battocchi, joined Yoast as a senior developer and remains one of the leading developers on the plugin. [11] [12]
Yoast was acquired by Newfold Digital (the company that owns the hosting provider Bluehost) in August 2021. [13]
Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [14] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google use more human or artificial intelligence to improve search. [15]
In September 2020, Yoast announced it became the main sponsor of a professional basketball club Yoast United, which plays in the BNXT League. [16]
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
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Blekko, trademarked as blekko (lowercase), was a company that provided a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted webpages and excluding such sites as content farms. The company's site, launched to the public on November 1, 2010, used slashtags to provide results for common searches. Blekko also offered a downloadable search bar. It was acquired by IBM in March 2015, and the service was discontinued.
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Joost de Valk is an entrepreneur and application software developer from Wijchen, Netherlands who is best known for Yoast SEO. De Valk started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress.
