Yop

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Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium, [1] Canada, [2] France, [3] Ireland, [4] Switzerland, [5] the United Kingdom, [6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. [7]

Contents

Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla. [6] [8] [9] [10] Different flavours are available in different markets.

History

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable yogurt in Canada. [11]

Advertising

UK relaunch

Yoplait commissioned an advertising campaign, from McCann-Erickson, when they re-launched Yop as the "smoother way to start the day" in April 2004. The campaign targeted teenagers with the television advert featuring teenagers singing a parody of the Eddy Grant song, "Gimme Hope Jo'anna". The song was reworked into "Gimme Yop, Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, demand that their mothers give them the drink to wake them up. [12] [13]

Availability

Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)

YopSafari
Belgium [1] Canada [14] France [3] Switzerland [5] United Kingdom [6] Sweden [7]
Banana200 ml
Blueberry200 ml
Chocolate180 g2
800 g		180 g2500 g
Coconut800 g200 ml850 g500 g [15]
Energy
(peach/pineapple/cereal)		800 g850 g
Lemon800 g850 g
Mango800 g200 ml850 g
Peach200 ml
Raspberry180 g2
300 g3		200 ml180 g2
330 g3
750 g		100 g [16]
330 g
500 g
750 g		180 g
Red fruits/
Forest fruits		800 g850 g100 g [17]
180 g [18]
207 g [19]
330 g [20]
400 g [21]
Strawberry180 g2
300 g3
800 g		200 ml100 g1
180 g2
330 g3
850 g		30 cl2100 g3 [22]
180 g [23]
207 g [24]
330 g
500 g
750 g		180 g
300 g
Strawberry-banana800 g200 ml180 g2
850 g
Strawberry-vanilla180 g [25]
207 g [26]
400 g [27]
Tropical180 g2200 ml500 g
Cookies & Cream200 ml
Creamsicle200 ml
Vanilla180 g2
300 g3
800 g		200 ml180 g2
330 g3
850 g		500 g, 825g300 g

˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO

Product information

Storage

Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yop and YOP & GO keeps for up to 8 hours outside the fridge. [28] [29] [30]

Ingredients: [31]

Skim milk, water, sugar, cream, fruit puree1, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours

Average nutritional values: [10]

Per bottle (200 mL)
Energy333kJ / 79kcal
Protein5 grams
Fat, total7%
- saturated15%
Carbohydrates22 g
- sugars22 g
Fibre0%
Sodium2%
Calcium15%
Magnesium
Phosphorus
Iron0%
Vitamins
(A, B2, B5, B12, C, D)		total: 40%

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References

  1. 1 2 "Yop (Belgium)". Yoplait. Archived from the original on 15 January 2013. Retrieved 12 October 2012.
  2. ↑ "Yop (Canada)". Yoplait. Archived from the original on 2012-06-25. Retrieved 12 October 2012.
  3. 1 2 "Yop (France)". Yoplait. Retrieved 12 October 2012.
  4. ↑ "Yop (Ireland)". Yoplait. Retrieved 17 October 2012.
  5. 1 2 "Yop (Switzerland)". Yoplait. Retrieved 17 October 2012.
  6. 1 2 3 "Yop (United Kingdom)". Yoplait. Archived from the original on March 26, 2013. Retrieved 11 October 2012.
  7. 1 2 "Safari Drinckyoghurt". Yoplait. Archived from the original on 18 April 2013. Retrieved 12 October 2012.
  8. ↑ "Yop products in Canada". Yoplait. Archived from the original on 2012-06-26. Retrieved 12 October 2012.
  9. ↑ "Yop products in Belgium". Yoplait. Archived from the original on 15 January 2013. Retrieved 12 October 2012.
  10. 1 2 "Yop products in France". Yoplait. Archived from the original on 13 February 2013. Retrieved 12 October 2012.
  11. ↑ "Products". Yoplait. Archived from the original on 2012-06-22. Retrieved 12 October 2012.
  12. ↑ [McCann relaunches Yoplait Yop drink http://www.campaignlive.co.uk/news/207362/]
  13. ↑ [The clip: Yop - Me Mama https://www.youtube.com/watch?v=sCpeIKVIHbY]
  14. ↑ "Canada products". Archived from the original on 2012-06-26. Retrieved 2012-10-17.
  15. ↑ "Calories in Yoplait Yop Yogurt Limited Edition Coconut Flavour Yogurt Drink 500g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  16. ↑ "Calories in Yoplait Yop 6 Pack Drinkable Yogurt Smooth Raspberry Yogurt, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  17. ↑ "Calories in Yoplait Yop 6 Pack Drinkable Yogurt Smooth Forest Fruits Yogurt, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  18. ↑ "Calories in Yoplait Yop Forest Fruits Yogurt Drink 180g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  19. ↑ "Calories in Yoplait Yop Forest Fruits Drinkable Yogurt 207g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  20. ↑ "Calories in Yoplait Yop Forest Fruits Yogurt Drink 330g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  21. ↑ "Calories in Yoplait Yop Forest Fruits Drinkable Yogurt 400g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  22. ↑ "Calories in Yoplait Yop 'n' Go Strawberry Flavour Yogurt Drink 4 x 100g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  23. ↑ "Calories in Yoplait Yop Strawberry Yogurt Drink 180g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  24. ↑ "Calories in Yoplait Yop Strawberry Drinkable Yogurt 207g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  25. ↑ "Calories in Yoplait Yop Strawberry & Vanilla Flavour Yogurt Drink 180g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  26. ↑ "Calories in Yoplait Yop Strawberry & Vanilla Drinkable Yogurt 207g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  27. ↑ "Calories in Yoplait Yop Strawberry & Vanilla Drinkable Yogurt 400g, Nutrition Information | Nutracheck". m.nutracheck.co.uk.
  28. ↑ "P'tit Yop".
  29. ↑ "Mini Yop".
  30. ↑ "Yop & GO".
  31. ↑ "Ingredients". Archived from the original on 2012-09-06. Retrieved 2012-10-22.
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