"You Love Who You Love" is a song by Swedish singer Zara Larsson. It was released as the fourth single from her fourth studio album, Venus (2024), on 19 January 2024 through Sommer House and Epic Records.
In a statement, Larsson said "We started writing over Pride, and began talking about how amazing it is that anyone can love anyone – but that doesn't mean you always should. We've all had that friend, or been that friend, who keeps going back to someone who's bad for them, and 'You Love Who You Love' is saying enough is enough." The song peaked at number 8 in Sweden.
Background
Larsson began teasing her fourth studio album with a series of singles, including "Can't Tame Her," "End of Time," and her collaboration with David Guetta, "On My Love."[2] "You Love Who You Love" was produced by MTHR in collaboration with MNEK and Danja.[3] According to Zara Larsson, the track was initially written during pride and inspired by conversations about the freedom to love anyone — while recognizing that love isn't always wise. She explained, "We've all had that friend, or been that friend, who keeps going back to someone who's bad for them, and "You Love Who You Love" is saying enough is enough."[1][4]
Composition
Larsson notes, "There's humor to it, like with "You Love Who You Love" or "None of These Guys", but there's also a vulnerability and calmness, the healing which I haven't really done before."[5]
Theme and impact
Larsson stated that "You Love Who You Love" was written to reflect on toxic relationships, particularly the tendency to stay with someone who is clearly wrong. While mindful of her LGBTQIA+ fanbase, she aimed to avoid sounding preachy, instead offering a more personal and ironic take on the phrase. She also emphasized pop music's deep connection to queer culture, noting its power for escapism, self-expression, and empowerment.[6]
Music video
The music video for "You Love Who You Love" features Larsson as a pawn shop owner who sells an "I'm Sorry" necklace to a customer and fans herself with the cash. Scenes alternate between her working at the shop, singing karaoke, and dancing in the office. The visuals complement the song's narrative, which addresses a friend unwilling to leave a toxic relationship.[7]
Charts
Weekly charts
Weekly chart performance for "You Love Who You Love"
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