Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
LookSmart is an American search advertising, content management, online media, and technology company. It provides search, machine learning and chatbot technologies as well as pay-per-click and contextual advertising services.
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
Excite is an American web portal operated by IAC that provides a variety of outsourced content including news and weather, a metasearch engine, and a user homepage. In the United States, the main Excite homepage had long been a personal start page called My Excite. Excite once operated a webmail service commonly known as Excite Mail until August 31, 2021.
Dogpile is a metasearch engine for information on the World Wide Web that fetches results from Google, Yahoo!, Yandex, Bing, and other popular search engines, including those from audio and video content providers such as Yahoo!.
HotBot was an American web search engine owned by Lycos. It was launched in May 1996 by Wired magazine. During the 1990s, it was one of the most popular search engines on the World Wide Web.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase in the web browser's address bar ; rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. Type-in traffic is a form of direct navigation.
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched by a web search engine falls under the category of deep web.
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Since Electronic Yellow Pages are not limited by space considerations, they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more.
alluc.ee(pronounced: "all-you-see") was a user-generated online video directory for TV shows, movies, music videos, sport, pornography, anime and cartoons, and later a search engine. Alluc did not host any content itself nor contain any download links; all links were to streaming video sharing websites. Users provided the links in the right category and published links to the site after being reviewed by the administrators. Video hosting sites that were linked to on Alluc included YouTube, Dailymotion, and Veoh, amongst others.
Diigo is a social bookmarking website that allows signed-up users to bookmark and tag Web pages. Additionally, it allows users to highlight any part of a webpage and attach sticky notes to specific highlights or to a whole page. These annotations can be kept private, shared with a group within Diigo, or be forwarded to someone else via a special link. The name "Diigo" is an acronym from "Digest of Internet Information, Groups and Other stuff".
Mediaroom is a collection of software for operators to deliver IPTV (IPTV) subscription services, including content-protected, live, digital video recorder, video on demand, multiscreen, and applications. These services can be delivered via a range of devices inside and outside customers' homes, including wired and Wi-Fi set top boxes, PCs, tablets, smartphones and other connected devices – over both the operator's managed IP networks as well as "over the top" (OTT) or unmanaged networks.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
FindArticles was a website which provided access to articles previously published in over 3,000 magazines, newspapers, journals, business reports and other sources. The site offered free and paid content through the HighBeam Research database. In 2007, FindArticles accessed over 11 million resource articles, going back to 1998.
DMOZ was a multilingual open-content directory of World Wide Web links. The site and community who maintained it were also known as the Open Directory Project (ODP). It was owned by AOL but constructed and maintained by a community of volunteer editors.
Cuil was a search engine that organized web pages by content and displayed relatively long entries along with thumbnail pictures for many results. Cuil said it had a larger index than any other search engine, with about 120 billion web pages. It went live on July 28, 2008. Cuil's servers were shut down on September 17, 2010, with later confirmations the service had ended.
SimilarWeb Ltd. is an Israeli web analytics company specializing in web traffic and performance. Headquartered in Tel Aviv, the company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.
Microsoft mobile services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, | platforms, BREW, and Java. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
