The BTS Meal was a meal sold by the international fast food chain McDonald's in collaboration with the South Korean boy band BTS. Consisting of Chicken McNuggets, medium French fries, a medium Coca-Cola, and two spicy dipping sauces (Sweet Chili and Cajun), the BTS Meal was sold from May 26, 2021, to June 20, 2021, in select countries and eventually reached a total of fifty countries.
The BTS Meal consists of a 10- or 9-piece Chicken McNuggets, [1] medium french fries, a medium Coca-Cola, and Sweet Chili and Cajun dipping sauces inspired by "popular McDonald's South Korean recipes". [2]
A representative from the band's agency, Big Hit Entertainment, announced the collaboration between BTS and McDonald's through an official statement. Fans could purchase a meal coupon through a food ordering service prior to the official release.
Depending on the countries and location, the BTS Meal was available via dine-in, take-out, drive-through, and app-based orders, and it was only available during regular hours. The collaboration was the third collaboration for McDonald's. The BTS Meal was first released on May 26, 2021, [3] [4] in select countries, including: the United States, Austria, the Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, Taiwan, and Sint Maarten. [5] By late June, the meal had been released in fifty countries. [6] Amidst the COVID-19 pandemic, massive crowds in Indonesia reportedly forced the temporary closure of many outlets, [7] whereas in Singapore, the meal could only be ordered via delivery to prevent crowding at outlets due to the pandemic. [8] Upon its release, the BTS-inspired packaging that the meal was served in was listed for resale on several e-commerce platforms, [1] including Carousell. [9] The promotion was discontinued on June 20, 2021. [10]
Writing for the Chicago Tribune , Louisa Chu found the dipping sauces "smooth, but unsurprising". [11] Rebecca Alter of Vulture praised McDonald's business acumen, while stating that the collaboration "made me optimistic for the future of musician promos at chains". [12] William Mullally of Esquire Middle East described the Cajun dipping sauce as "the stuff of fast food greatness". [13]
In 2021, the release reached over a million sales in South Korea, [14] and caused an increase in sales, according to McDonald's. [15]
A Buffalo wing in American cuisine is an unbreaded chicken wing section that is generally deep-fried, then coated or dipped in a sauce consisting of a vinegar-based cayenne pepper hot sauce and melted butter prior to serving. They are traditionally served hot, along with celery sticks and carrot sticks, and a dip of blue cheese dressing or, primarily outside of New York, ranch dressing. Buffalo wings are named for Buffalo, New York, where they were invented, and have no relation to the animal. They are often called simply chickenwings, hot wings, or just wings.
Satay, or sate in Indonesian spelling, is a Southeast Asian form of kebab made from seasoned, skewered and barbecued meat, served with a sauce.
Nasi lemak is a dish originating in Malay cuisine that consists of fragrant rice cooked in coconut milk and pandan leaf. It is commonly found in Malaysia, where it is considered as the national dish. It is also a native dish in neighbouring areas with significant ethnic Malay populations such as Singapore and Southern Thailand. In Indonesia, it can be found in several parts of Sumatra, especially the Malay regions of Riau, Riau Islands and Medan. It is considered an essential dish for a typical Malay-style breakfast. Nasi lemak is featured as a national dish in most of the country's tourism brochures and promotional materials.
The McChicken is a chicken sandwich sold by the international fast food restaurant McDonald's. In some countries, such as Australia, Fiji, India, New Zealand, and the UK, it is considered to be a chicken burger, especially given it is not a sandwich as that word is understood in some of those non-American varieties of English. It consists of a toasted wheat bun, a breaded patty, shredded lettuce and mayonnaise.
Chicken McNuggets are a type of chicken nuggets sold by the international fast food restaurant chain McDonald's. They consist of small pieces of reconstituted boneless chicken meat that have been battered and deep fried. Chicken McNuggets were conceived by Keystone Foods in the late 1970s and introduced in select markets in 1981. The nuggets were made available worldwide by 1983 after correcting a supply issue. The formula was changed in 2016 to remove artificial preservatives and improve the nutritional value.
Chinese Indonesian cuisine is characterized by the mixture of Chinese with local Indonesian style. Chinese Indonesians, mostly descendant of Han ethnic Hokkien and Hakka speakers, brought their legacy of Chinese cuisine, and modified some of the dishes with the addition of Indonesian ingredients, such as kecap manis, palm sugar, peanut sauce, chili, santan and local spices to form a hybrid Chinese-Indonesian cuisine. Some of the dishes and cakes share the same style as in Malaysia and Singapore, known as Nyonya cuisine by the Peranakan.
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Chili sauce and chili paste are condiments prepared with chili peppers.
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McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.
Thai suki, known simply as suki in Thailand, is a Thai variant of hot pot, a communal dish where diners dip meat, seafood, noodles, dumplings and vegetables into a pot of broth cooking at the table and dip it into a spicy "sukiyaki sauce" before eating. Despite the name, the dish only barely resembles Japanese sukiyaki, having more in common with shabu shabu and Chinese hot pot.
Nam chim or nam jim is Thai for "dipping sauce". It can refer to a wide variety of dipping sauces in Thai cuisine, with many of them a combination of salty, sweet, spicy and sour.
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Hot pot or hotpot, also known as steamboat, is a dish whereby a heat source placed on the dining table keeps a pot of soup stock simmering, and a variety of Chinese foodstuffs and ingredients are served beside the pot for the diners to put into the hot stock.
Ayam goreng is an Indonesian and Malaysian dish consisting of deep-fried chicken in oil. Ayam goreng literally means "fried chicken" in Malay, Indonesian and also in many Indonesian regional languages. Unlike other countries, Indonesian fried chicken usually uses turmeric and garlic as its main ingredients rather than flour.
Sambal is an Indonesian chili sauce or paste, typically made from a mixture of a variety of chilli peppers with secondary ingredients such as shrimp paste, garlic, ginger, shallot, scallion, palm sugar, and lime juice. Sambal is an Indonesian loanword of Javanese origin. It originated from the culinary traditions of Indonesia and is also an integral part of the cuisines of Singapore, Malaysia, Brunei, and Sri Lanka. It has also spread through overseas Indonesian populations to the Netherlands and Suriname.
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