Bharatiya Janata Party campaign for the 2024 Indian general election

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Campaign for 2024 Indian general election
Affiliation Bharatiya Janata Party
PM Candidate Narendra Modi
(Prime Minister of India)
Alliance National Democratic Alliance
SlogansModi Ki Guarantee [1]
Modi's Guarantee
Teesri Baar Modi Sarkar, Abki Baar 400 Paar
Modi government for the third time, this time it [seats] will reach 400
Modi Hai Toh Mumkin Hai
When Modi is there, it is possible
Key people
Issues Citizenship (Amendment) Act, 2019
Abrogation of Article 370
Successful implementation of social welfare schemes
Economic freedom
Nationalist foreign policy
Anti-corruption
Anti-nepotism in politics
Support for the construction of the Ram Mandir
Website Bharatiya Janata Party Official Website

The Bharatiya Janata Party (BJP) is one of the two major political parties in India and has been the ruling party since the 16th Lok Sabha. It is seeking re-election in the 2024 parliamentary election as the leading party of the National Democratic Alliance, with Narendra Modi as its Prime Ministerial candidate. [2]

Contents

Background

The campaign follows the successful campaign in 2014 and 2019, where the BJP won a majority of the seats in the Lok Sabha.

The national executive meeting of BJP held on 16 and 17 January 2023 saw the party reaffirm its faith in Prime Minister Narendra Modi and extend the tenure of BJP national president J. P. Nadda. [2] [3]

Alliance

The National Democratic Alliance abbreviated as NDA (IAST: Rāṣhṭrīya Jānātāntrik Gaṭhabandhan) is a big-tent, mostly centre-right to right-wing political alliance led by the Bharatiya Janata Party.

2024 NDA Alliance Lok Sabha Seat Sharing 2024 NDA Alliance Lok Sabha Seat Sharing.svg
2024 NDA Alliance Lok Sabha Seat Sharing

Campaign

Prime Minister Modi and UP CM Yogi Adityanath at a Roadshow during Election Campaign in Bareilly, Uttar Pradesh PM Modi Yogi Roadshow Bareilly.jpg
Prime Minister Modi and UP CM Yogi Adityanath at a Roadshow during Election Campaign in Bareilly, Uttar Pradesh

Abki Baar 400 Paar(This Time Surpassing 400) is a political slogan used by the Bharatiya Janata Party (BJP) and its leader, Prime Minister Narendra Modi for the 2024 general election. [6] [7] The slogan refers to the ambition of winning more than 400 out of 543 seats in the Lok Sabha. [8]

The slogan has been used by the BJP in previous elections, including the 2019 general election with some changes. It has become a rallying cry for the party's supporters and a symbol of its political ambitions. [9] Election analysts have said that the path for the BJP to achieve this goal will likely be by winning more seats in the south of India and West Bengal than in previous elections. [10] [11]

The party has held political rallies in multiple states with national leadership including Prime Minister Modi, Party President Nadda and Amit Shah campaigning actively. [12] [13] [14]

PM Modi's remarks on INC's Wealth redistribution Survey sparked controversy in which he appeared to refer to Muslims as "infiltrators" and accused INC of planning to snatch the wealth of Hindus and distribute it to Muslim Infiltrators. [15] [16] [17] It was heavily criticised by the Liberal Ecosystem of India and termed as Hatred Politics by the opposition. [18] He criticized the concept of an inheritance tax that was strongly advocated by many Indian National Congress members and argued that it would further corruption. He has denied allegations of specifically targeting Muslims in a subsequent interview with Aaj Tak. [19] The BJP made this a huge campaign issue to make its case for greater economic freedom by appealing to public insecurities.

To counter the opposition's criticism on unemployment and inflation, the BJP has sought to highlight India's growing prominence on the world stage and highlighted the government's new social security programmes for the poor, such as providing free food grains and health insurance to people in need. [20] [21] PM Narendra Modi highlighted his business-friendly policies and insisted that initiatives like Startup India and infrastructure projects have provided employment in the informal economy, which is not accounted for in the official unemployment statistics. He cited different numbers from the Indian National Congress to insist that unemployment had actually reduced in the past few years. [22] Unlike the Congress' focus on increasing government jobs, the BJP promised to increase employment in manufacturing and entrepreneurship and support big businesses to generate employment.

BJP has focused extensively on the state of West Bengal in this election, where it is the main opposition party in the West Bengal Legislative Assembly, making alleged mass rapes by Trinamool Congress leader Sheikh Shahjahan in Sandeshkhali and alleged political violence by the state government its main issue when campaigning in this state. [23] In their campaign, they have also criticized the Trinamool Congress for opposing the Citizenship (Amendment) Act, 2019, which is aimed at granting amnesty to Bengali Hindus, Christians, Buddhists, and Sikhs who fled Bangladesh during periods of intense persecution, as is supported by many international reports like the US Report on International Religious Freedom. [24] Religious tensions have also increased recently between Hindus and Muslims in the state due to violence during the Hindu festival of Ram Navami where some Muslims objected to Hindu celebrations in Muslim-majority localities, which the BJP has blamed on Trinamool Congress's purported "Muslim appeasement". It won 18 out of 42 seats in the previous elections with 40% voteshare, and has claimed that it will cross 30 seats this time.

Manifesto

The Bharatiya Janata Party started a campaign to gather public recommendations and suggestions for the advancement of the State and the country, which will be incorporated into the party's manifesto for the 2024 general elections. [25] [26]

A manifesto committee was formulated headed by Rajnath Singh. Nirmala Sitharaman acted as the convenor with Piyush Goyal as the co-convenor and senior leaders Shivraj Singh Chouhan, Vasundhara Raje and others as members. [27]

BJP Manifesto was released on 14 April 2024 at 8:30 AM by Prime Minister Modi, BJP President JP Nadda, Rajnath Singh, Amit Shah and Nirmala Sitaraman at the BJP Headquarters.

The BJP proposed a 'GYAN' formula consisting of four segments - Garib (poor), Yuva (youth), Annadata (farmers) and Nari (women) in its manifesto. [28] The Bharatiya Janata Party started a campaign to gather public recommendations and suggestions for the advancement of the State and the country, which will be incorporated into the party's manifesto titled 'Modi ki guarantee' for the 2024 general elections. [29] [30] [31] [32] [33] [34] [35]

Major promises in manifesto

  1. Modi Ki Guarantee for Garib Parivar Jan - Continuing old schemes such as Pradhan Mantri Ujjwala Yojana, Ayushman Bharat Yojana, Har Ghar Jal , Pradhan Mantri Garib Kalyan Anna Yojana, Pradhan Mantri Awas Yojana, Pradhan mantri Surya ghar muft bijli Yojana , slum redevelopment.
  2. Modi Ki Guarantee for Middle-Class Parivar Jan
  3. Modi ki Guarantee for Nari Shakti - 3cr lakhpati didis
  4. Modi ki Guarantee for Young Citizens - laws to prevent paper leaks, vibrant startup ecosystem
  5. Modi ki Guarantee for Senior Citizens - Aayushman to senior citizens, teerth Yatra
  6. Modi ki Guarantee for Kisan Samman
  7. Modi ki Guarantee for Fishermen Families
  8. Modi ki Guarantee for Shramik Samman
  9. Modi ki Guarantee for MSME, Small Traders and Vishwakarmas
  10. Modi ki Guarantee for Sabka Saath Sabka Vikas
  11. Modi ki Guarantee for Vishwa Bandhu Bharat
  12. Modi ki Guarantee for Surakshit Bharat
  13. Modi ki Guarantee for Prosperous Bharat
  14. Modi ki Guarantee for Global Manufacturing Hub
  15. Modi ki Guarantee for World-Class Infrastructure
  16. Modi ki Guarantee for Ease of Living in Cities
  17. Modi ki Guarantee for Virasat Bhi, Vikas Bhi
  18. Modi ki Guarantee for Good Governance
  19. Modi ki Guarantee for Swastha Bharat
  20. Modi ki Guarantee for Quality Education
  21. Modi ki Guarantee for Sports Development
  22. Modi Ki Guarantee for Balanced Regional Development
  23. Modi ki Guarantee for Technology and Innovations
  24. Modi ki Guarantee for Sustainable Bharat

Results

Source:
StateTotal SeatsSeats WonSeat Change
Andaman & Nicobar Islands (UT)1
Andhra Pradesh25
Arunachal Pradesh2
Assam14
Bihar40
Chandigarh (UT)1
Chhattisgarh11
Daman & Diu and Dadra & Nagar Haveli (UT)2
Goa2
Gujarat261
Haryana10
Himachal Pradesh4
Jammu & Kashmir (UT)5
Jharkhand14
Karnataka28
Kerala20
Ladakh (UT)1
Lakshadweep (UT)1
Madhya Pradesh29
Maharashtra48
Manipur2
Meghalaya2
Mizoram1
Nagaland1
NCT of Delhi7
Orissa21
Puducherry (UT)1
Punjab13
Rajasthan25
Sikkim1
Tamil Nadu39
Telangana17
Tripura2
Uttar Pradesh80
Uttarakhand5
West Bengal42
Total543

See also

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