Clipchamp

Clipchamp
	Screenshot of Clipchamp editor, running on Windows 11
Original author(s)	Clipchamp Pty Ltd.
Developer(s)	Microsoft
Initial release	2013;11 years ago
Operating system	Web, Windows, iOS
Type	Video editing software
License	Freemium
Website	clipchamp.com

Last updated April 25, 2024

Clipchamp is an online video editing tool developed by Australian company Clipchamp Pty Ltd. and now by Microsoft. It is a non-linear editing software that allows users to import, edit, and export audiovisual material in an Internet browser window.

History

Beginning

Clipchamp Pty Ltd was founded as a startup company by Alexander Dreiling (current CEO), Dave Hewitt, Tobias Raub and Soeren Balko, in Brisbane, Australia, in 2013.

In an interview given to SmartCompany, Dreiling commented that at first, the company was "trying to build an enormous, distributed supercomputer". Among the first software developed by the company's team was a tool for video compression and conversion.^[3]

Software launch

2014 saw the official launch of the first version of the free, audiovisual browser-based software on the Clipchamp platform. When the supercomputer project ground to a halt, the team decided to keep going with the video programming technology, which was, in the words of Dreiling, "a tool that worked on Chromebooks".

Second version of the editor

In June 2016, Clipchamp was valued at 1.1 million dollars, according to the Wall Street Journal.^[4] In the same month, the second version of Clipchamp was launched internationally. By 2018, the firm had amassed 6.5 million users, attracting investors such as Steve Baxter, who invested one million dollars.^[3]

Current company figures

In 2020, Clipchamp set up a base in Seattle, USA, after achieving capital of 13.2 million dollars, from alliances made with investment funds such as Transition Level Investments, Tola Capital, and TEN13, among others.^[5] In February 2021, Clipchamp published on its website that it has 14 million users worldwide, registered in 250 countries and territories. At that time, the company announced that it had an audiovisual library of 800,000 files.

Acquisition by Microsoft

On September 7, 2021, Microsoft announced the acquisition of Clipchamp. In a press release, they expressed their interest in learning more about the video content creation market.^[2]^[6]^[7]^[8]^[9]^[10] Johnson Winter Slattery advised Microsoft on its acquisition.^[11] Clipchamp was later integrated as part of Windows 11 on March 9, 2022.^[12]

Features

Clipchamp has multiple features that allow further creativity and accessibility. Since July 2023, users can drag and drop files from their computer, OneDrive, and SharePoint (images, sound & video files) into a list of all media uploaded or inserted. Users can insert media into the video timeline as many times as they want. Users can replace an image, sound, or video clip with another by dragging and dropping it over the target. There is also a Gap Remover tool that removes gaps in the video. Videos can be trimmed, along with timings that can be edited. The user can crop videos and images, too. Text can be added anywhere on the screen, and can be in many fonts, and the size can be changed, too. Specific text color can be selected using presets or an HSV picker, and specific Text Styles (bold, medium, italics, normal) can be selected. The aspect ratio can also be selected, including 16:9, 9:16, 1:1, 4:5, 2:3, and 21:9. Clipchamp also supports numerous effects and transitions for videos and images.^[13] The user can export videos in 1080p, 720p, and 480p for free, though before, 1080p exports were a subscription-based feature, for $19 per month, and 720p was $9 per month.^[14] More features are included, too.

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References

↑ Corden, Jez (2022-03-11). "Microsoft's Clipchamp video editing tools are underbaked, and offensively overpriced". Windows Central. Retrieved 2022-04-05.
1 2 "Microsoft acquires video creation and editing software maker Clipchamp". TechCrunch. Retrieved 2021-12-29.
1 2 "Brisbane startup Clipchamp secures $1 million from Steve Baxter — and there are 6.5 million reasons why". SmartCompany. 2019-05-15. Retrieved 2021-12-29.
↑ "Funding Snapshot: Video Utility Tool Clipchamp Raises $1.1M". Wall Street Journal. 2016-06-02. ISSN 0099-9660 . Retrieved 2021-12-29.
↑ "Aussie video editing start-up raises $13.2m in US-led funding". Australian Financial Review. 2020-02-10. Retrieved 2021-12-29.
↑ MIcrosoft Corp. (September 2021). "Microsoft acquires Clipchamp to empower creators". Microsoft.com. Archived from the original on 2021-11-06.
↑ CNBC (December 2021). "Microsoft acquires video-editing software start-up Clipchamp". CNBC.
↑ Foley, Mary Jo. "Microsoft buys video-editing vendor Clipchamp". ZDNet. Retrieved 2021-12-29.
↑ "Microsoft buys Brisbane start-up Clipchamp". Australian Financial Review. 2021-09-07. Retrieved 2021-12-29.
↑ "Microsoft acquires Australia-based video creation platform Clipchamp, a startup with Seattle backing". GeekWire. 2021-09-07. Retrieved 2021-12-29.
↑ "JWS helps Microsoft acquire Brisbane startup". www.thelawyermag.com. Retrieved 2024-01-09.
↑ Warren, Tom (2022-03-09). "Clipchamp is Microsoft's new video editing app for Windows 11". The Verge . Retrieved 2022-04-05.
↑ Kinnestrand, Stefan (2023-07-31). "Introducing Microsoft Clipchamp: Unlock the power of video at work". Microsoft 365 Blog. Retrieved 2024-04-21.
↑ updated, Sean Endicott last (2022-03-29). "Microsoft increases free plan for video editor Clipchamp to include 1080p exports". Windows Central. Retrieved 2024-04-21.