The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
In the late 1980s, Phil Sokolof, a millionaire businessman who had suffered a heart attack at the age of 43, took out full-page newspaper ads in New York, Chicago, and other large cities accusing McDonald's menu of being a threat to American health, and asking them to stop using beef tallow to cook their french fries. [1]
In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel leading to the "McLibel case", one of the longest cases in English civil law. A documentary film of the McLibel Trial has been shown in several countries. [2]
In 2001, Eric Schlosser's book Fast Food Nation included criticism of the business practices of McDonald's. Among the critiques were allegations that McDonald's (along with other companies within the fast food industry) uses its political influence to increase its profits at the expense of people's health and the social conditions of its workers. The book also brought into question McDonald's advertisement techniques in which it targets children. While the book did mention other fast-food chains, it focused primarily on McDonald's. [3]
In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting its French fries as vegetarian, when they contained beef broth. [4] In the same year, Spanish band Ska-P released a song titled "McDollar" in their album ¡¡Que Corra La Voz!! criticizing McDonald's.[ citation needed ]
Morgan Spurlock's 2004 documentary film Super Size Me claimed that McDonald's food was contributing to the increase of obesity in society and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald's announced that it was eliminating the super size option, and was creating the adult Happy Meal. A counter-documentary called Fat Head purported to point out inconsistencies in Super Size Me.[ citation needed ]
In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". [5] The word McJob, first attested in the mid-1980s [6] and later popularized by Canadian novelist Douglas Coupland in his book Generation X: Tales for an Accelerated Culture , has become a buzzword for low-paid, unskilled work with few prospects or benefits and little security. McDonald's disputes this definition of McJob. In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, asserting that its jobs have good prospects.
In an effort to respond to growing consumer awareness of food provenance, the fast-food chain changed its supplier of both coffee beans and milk. UK chief executive Steve Easterbrook said: "British consumers are increasingly interested in the quality, sourcing, and ethics of the food and drink they buy". [7] In a bid to tap into the ethical consumer market, [8] McDonald's switched to using coffee beans taken from stocks that are certified by the Rainforest Alliance, a conservation group. Additionally, in response to pressure, McDonald's UK started using organic milk supplies for its bottled milk and hot drinks, although it still uses conventional milk in its milkshakes, and in all of its dairy products in the United States. [9] According to a report published by Farmers Weekly in 2007, the quantity of milk used by McDonald's could have accounted for as much as 5 percent of the UK's organic milk output. [10]
McDonald's announced in May 2008 that, in the United States and Canada, it has switched to using cooking oil that contains no trans fats for its french fries, and canola-based oil with corn and soy oils, for its baked items, pies and cookies, by end of 2018. [11]
With regard to acquiring chickens from suppliers who use CAK/CAS methods of slaughter, McDonald's says that it needs to see more research "to help determine whether any CAS system in current use is optimal from an animal welfare perspective." [12]
Though the company objected, the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003. [6] The term was defined as "a low-paying job that requires little skill and provides little opportunity for advancement". [13] Merriam-Webster's Unabridged Dictionary also contains the word "McMansion", a critical, pejorative term used to describe an overly large, ostentatious, sometimes poorly designed or constructed house, often found in a suburb or in new developments on traditionally rural land. McMansions are often built in multiples that are difficult to distinguish from one another, like assembly-line factory parts or fast-food hamburgers. [14] [15]
In 2006, an unsanctioned McDonald's Video Game by Italian group Molleindustria was released online. It is a parody of the business practices of the corporate giant, taking the guise of a tycoon style business simulation game. In the game, the player plays the role of a McDonald's CEO, choosing whether or not to use controversial practices like genetically altered cow feed, plowing over rainforests, and corrupting public officials. McDonald's issued a statement distancing itself from the game. [16]
In January 2014, McDonald's was accused of having used a series of tax maneuvers to avoid taxes in France. French authorities have billed McDonald's France in 2016 for 300 million euros for unpaid taxes on profit. [17]
In April 2020, McDonald's apologized after footage showing a notice that was being displayed inside one of its restaurants in China saying that "black people are not allowed to enter." [18]
In October 2020, the Azerbaijan branch of McDonald's was criticized for Facebook and Instagram posts endorsing Azerbaijan's military actions against Armenia in Nagorno-Karabakh. [19] While McDonald's restaurants exist in Armenia, as of January 2020, none of them were franchises of the global chain. [20] [21]
June 2023 saw McDonald's receive scrutiny for removing and replacing content on the fan-run McDonald's Wiki on Fandom with advertising. The company paid Fandom an undisclosed amount to temporarily replace the page about Grimace, which originally detailed the history of the character, into an advertisement promoting the chain's Grimace Shake. The decision was vocally protested by Nathan Steinmetz, author of the Grimace article, arguing that the effort he placed into sourcing and writing the article was thrown down the drain in order to promote the product. Steinmetz further credited wikis as among the last places where people share knowledge unconditionally, stating to multiple outlets that the move by Fandom set a "really bad precedent that an IP holder can approach Fandom or whoever and have user generated content basically ‘suppressed’ and replaced with a press release". [22] [23] [24]
Although McDonald's has a policy against abuse of staff, reports in the UK have shown numerous cases of sexual and racial abuse by managers towards younger employees. [25]
Since McDonald's began receiving criticism for its environmental practices in the 1970s, it has significantly reduced its use of materials. [26] For instance, an "average meal" in the 1970s—a Big Mac, fries, and a drink—required 46 grams (1.6 oz) of packaging; today, it requires 25 grams (0.88 oz), a 46 percent reduction. [27] In addition, McDonald's eliminated the need for intermediate containers for cola by using a delivery system that pumps syrup directly from the delivery truck into storage containers, saving two million pounds (910 tonnes) of packaging annually. [28] Weight reductions in packaging and products, as well as increased usage of bulk packaging, ultimately decreased packaging by twenty-four million pounds (11,000 tonnes) annually. [29] McDonald's efforts to reduce solid waste by using less packaging and by promoting the use of recycled materials were recognized by the U.S. Environmental Protection Agency. [30]
In 1990, McDonald's worked with the Environmental Defense Fund to stop using "clam shell"-shaped styrofoam food containers to store its food products. [31]
In April 2008, McDonald's announced that 11 of its restaurants in Sheffield, England, were engaged in a biomass trial program that cut its waste and carbon footprint by half in the area. In this trial, waste from the restaurants was collected by Veolia Environmental Services and used to produce energy at a power plant. McDonald's announced plans to expand this project, although the lack of biomass power plants in the United States would prevent adoption of this plan as a national standard there anytime soon. [32] In addition, in Europe, McDonald's has been recycling vegetable grease by converting it to fuel for its diesel trucks. [33]
In an effort to reduce energy usage by 25 percent in its restaurants, McDonald's opened a prototype restaurant in Chicago in 2009, intending to use the model in its other restaurants throughout the world. Building on past efforts, specifically a restaurant it opened in Sweden in 2000 that was the first to incorporate green ideas, McDonald's designed the Chicago site to save energy by managing storm water, using skylights for more natural lighting, and installing partitions and tabletops made from recycled goods, among other measures. [34]
In 2012, McDonald's announced they would trial replacing styrofoam coffee cups with an alternative material. [35]
In 2018, McDonalds switched from plastic straws to paper ones in Ireland and the United Kingdom [36] and Australia [37] in an effort to reduce plastic pollution. Followed by the Netherlands in 2020, [38] and Germany in 2021. [39]
In January 2021, McDonald's Arcos Dorados, the largest independent McDonald's franchise in the world which operates stores in Latin America and the Caribbean, introduced food trays manufactured by UBQ Materials that use a mix of food waste by-products to reduce the use of virgin plastic. [40]
McDonald's uses a corn-based bioplastic to produce containers for some products. The environmental benefits of this technology are controversial, with critics noting that biodegradation is slow and produces greenhouse gases, and that contamination of traditional plastic waste streams with bioplastics can complicate recycling efforts. [41]
Studies of litter have found that McDonald's is one of the most littered brands worldwide. In 2012, a Keep Australia Beautiful study found that McDonald's was the most littered brand in Queensland. [42] [43] In 2009, Keep Britain Tidy likewise found McDonald's to be the leading producer of fast-food litter on British streets, accounting for 29% of the total. [44] An early protest against this practice was "Operation Send-It-Back", launched by London Greenpeace in 1994 in response to the company's targeting of activists in the McLibel Trial. [45] Participants in Operation Send-It-Back returned 30 sacks of McDonald's litter to the company. [45] In the 2010s, similar individual protests took place in New Zealand [46] and England. [47]
During the 2023 Israel-Gaza war, amidst the Israeli blockade of supplies in Gaza, McDonald's in Israel was condemned after giving free food to the Israel Defense Forces who were accused of committing war crimes against Palestinians. [48] [49] [50] [51] The hashtag #BoycottMcDonalds gained worldwide traction on social media. [52] There were also large gathering outside restaurants in Lebanon and Egypt protesting the move. McDonalds in other countries like Turkey and Pakistan, distanced themselves from the Israeli brand. [53] [54]
In January 2024, McDonald's CEO Chris Kempczinski acknowledged the backlash, stating, "Several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald's". [55]
In April 2024, McDonald’s reached a deal with the Israeli franchisee, Alonyal, to buy back all 225 outlets to the corporation. [56]
McDonald's has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless it drops the Mc or Mac from trading names.
In April 2007, in Perth, Western Australia, McDonald's pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined A$8,000. [57]
In April 2017, Irish fast-food chain Supermac's submitted a request to the European Union Property Office to cancel McDonald's owned trademarks within the European Union, claiming that McDonald's engaged in "trademark bullying; registering brand names... which are simply stored away in a war chest to use against future competitors", after the trademarks had prevented Supermac's from expanding out of Ireland. The EUIPO ruled in Supermac's favour, finding that McDonald's "has not proven genuine use" of many trademarks, cancelling McDonald's owned trademarks such as "Big Mac" and certain "Mc"-related trademarks within the European Union. [58] [59] [60]
Burger King responded by "trolling" McDonald's by giving their sandwiches names that included the words "Big Mac", that also mocked the original burger, which included, "Like a Big Mac But Juicier", "Like a Big Mac, But Actually Big" and "Big Mac-ish But Flame-Grilled of Course". [61]
On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent another restaurant calling itself McCurry. McDonald's lost in an appeal to Malaysia's highest court, the Federal Court. [62] On December 29, 2016, McDonald's Malaysia issued a statement that said only certified halal cakes are allowed inside its restaurants nationwide. [63]
The longest-running legal action of all time in the UK was the McLibel case against two defendants who criticized a number of aspects of the company. The trial lasted 10 years and called 130 witnesses. The European Court of Human Rights deemed that the unequal resources of the litigants breached the defendants rights to freedom of speech and biased the trial. The result was widely seen as a "PR disaster" for McDonald's. [64]
The 1994 court case Liebeck v. McDonald's Restaurants examined a McDonald's practice of serving coffee so hot that when spilled, it caused third degree burns requiring weeks of hospitalization and skin grafting surgery. [65] [66] The trial outcome was an award of $2.86 million (equivalent to $5.33 million in 2023) [67] for the plaintiff, 81-year old Stella Liebeck. [65] [66] The amount was later reduced to $640,000 (equivalent to $1.2 million in 2023). In 2019, a McDonald's employee, Jenna Ries, sued the restaurant chain over allowing sexual harassment in the work place and described the working environment as "toxic". [68]
A hamburger, or better known as a burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis; condiments such as ketchup, mustard, mayonnaise, relish, or a "special sauce", often a variation of Thousand Island dressing; and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger.
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
"McJob" is a slang term for a low-paying, low-prestige dead-end job that requires few skills and offers very little chance of advancement. The term "McJob" comes from the name of the fast-food restaurant McDonald's, but is used to describe any low-status job – regardless of employer – where little training is required, staff turnover is high, and workers' activities are tightly regulated by managers.
The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signature dishes. The Big Mac contains two beef patties, cheese, shredded lettuce, pickles, minced onions, and a Thousand Island-type dressing advertised as "special sauce", on a three-slice sesame-seed bun.
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline.
The McFlurry is a brand-name of frozen soft serve dessert produced and sold by American-based multinational fast food chain McDonald's. It is served in a plastic cup, with additional mixed-in ingredients such as candy and cookie fragments and sweet topping sauces. It was created in 1995 and officially introduced in 1997.
A drinking straw is a utensil that is intended to carry the contents of a beverage to one's mouth. Disposable straws are commonly made from plastics. However, environmental concerns related to plastic pollution and new regulation have led to rise in reusable and biodegradable straws. Following a rise in regulation and public concern, some companies have even voluntarily banned or reduced the number of plastic straws used. Alternative straws are often made of reusable materials like silicone or metal or alternative disposable and biodegradable materials like paper, cardboard, pasta, or bamboo.
Supermac's is an Irish fast food restaurant chain first opened in 1978. The first restaurant was located in Ballinasloe, County Galway, in Ireland. As of 2019, the chain consists of a total of 118 restaurants spread throughout the island of Ireland. It operates a number of franchise outlets with many also privately owned. Supermac's serves an average of 320,000 customers per week and had annual revenues of €79.9 million and a profit of €7.4 million according to its 2013 closing report.
Burger Chef was an American fast-food restaurant chain. It began operating in 1954 in Indianapolis, Indiana, expanded throughout the United States, and at its peak in 1973 had 1,050 locations, including some in Canada. The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.
The Filet-O-Fish is a fish sandwich sold by the international fast food restaurant chain McDonald's. It was created in 1962 by Lou Groen, a McDonald's franchise owner in a predominantly Catholic neighborhood in Cincinnati, Ohio, in response to declining hamburger sales on Fridays due to the practice of abstaining from meat on that day. While the fish composition of the sandwich has changed through the years to cater to taste preferences and address supply limitations, the framework of its ingredients have remained constant; a fried breaded fish fillet, a steamed bun, tartar sauce and pasteurized American cheese.
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and in 1961 bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.
A disposable is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months to distinguish from similar products that last indefinitely. The word "disposables" is not to be confused with the word "consumables", which is widely used in the mechanical world. For example, welders consider welding rods, tips, nozzles, gas, etc. to be "consumables", as they last only a certain amount of time before needing to be replaced. Consumables are needed for a process to take place, such as inks for printing and welding rods for welding, while disposable products are items that can be discarded after they become damaged or are no longer useful.
McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".
McDonald's Israel is the Israeli master franchise of the fast food restaurant chain McDonald's. Operated and licensed by Alonyal Limited, McDonald's Israel is the largest of Israel's burger chains with a 60% market share. It was the first Israeli outlet to be opened in 1993 and a major competitor of the local restaurant chain Burger Ranch. The world's first kosher McDonald's was opened in Mevaseret Zion in October 1995. McDonald's purchased Alonyal Limited in April 2024.
Disposable food packaging comprises disposable products often found in fast-food restaurants, take-out restaurants and catering establishments. Typical products are foam food containers, plates, bowls, cups, utensils, doilies and tray papers. These products can be made from a number of materials including plastics, paper, bioresins, wood and bamboo.
The Big N’ Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich. A similar variation called the Big Tasty, without the center "N'", which was first released in Saudi Arabia, is sold outside the United States in parts of Europe, South America, South Africa, The Middle East, and Taiwan.
Criticism of fast food includes claims of negative health effects, animal cruelty, cases of worker exploitation, children-targeted marketing and claims of cultural degradation via shifts in people's eating patterns away from traditional foods. Fast food chains have come under fire from consumer groups, such as the Center for Science in the Public Interest, a longtime fast food critic over issues such as caloric content, trans fats and portion sizes. Social scientists have highlighted how the prominence of fast food narratives in popular urban legends suggests that modern consumers have an ambivalent relationship with fast food, particularly in relation to children.
Jollibee Foods Corporation is a Filipino multinational company based in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee.
Western-style fast food in mainland China is a fairly recent phenomenon, with Kentucky Fried Chicken (KFC) establishing its first Beijing restaurant in November 1987. This location was met with unprecedented success, and served as a model for many local Chinese restaurants that followed it.
UBQ Materials is an Israeli cleantech company created to convert unsorted household waste into a thermoplastic composite. The company's primary product, UBQ, is a thermoplastic, sold in the form of pellets, that can be used to substitute for wood, concrete, or oil-based plastics in the manufacturing of durable products. In 2018, UBQ Materials Ltd. became a Certified B Corporation.
{{cite journal}}: Cite journal requires |journal= (help)According to a study by litter prevention organisation Keep Australia Beautiful (KAB), McDonalds packaging accounted for 17.7% of discarded trash found in the state.
Northland pensioner dumps rubbish outside McDonald's to protest littering