"Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g., landscaping)".[1] DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).[2]
The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities.[3] The phrase "do it yourself" had come into common usage (in standard English) by the 1950s,[4] in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.
Subsequently, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY has been described as a "self-made-culture"; one of designing, creating, customizing and repairing items or things without any special training. DIY has grown to become a social concept with people sharing ideas, designs, techniques, methods and finished projects with one another either online or in person.
DIY can be seen as a cultural reaction in modern technological society to increasing academic specialization and economic specialization which brings people into contact with only a tiny focus area within the larger context, positioning DIY as a venue for holistic engagement. DIY ethic is the ethic of self-sufficiency through completing tasks without the aid of a paid expert. The DIY ethic promotes the idea that anyone is capable of performing a variety of tasks rather than relying on paid specialists.
History
Italian archaeologists have unearthed the ruins of a 6th-century BC Greek structure in southern Italy. The ruins appeared to come with detailed assembly instructions and are being called an "ancient IKEA building". The structure was a temple-like building discovered at Torre Satriano, near the southern city of Potenza, in Basilicata. This region was recognized as a place where local people mingled with Greeks who had settled along the southern coast known as Magna Graecia and in Sicily from the 8th century BC onwards. Christopher Smith, director of the British School at Rome, said that the discovery was, "the clearest example yet found of mason's marks of the time. It looks as if someone was instructing others how to mass-produce components and put them together in this way." Much like our modern instruction booklets, various sections of the luxury building were inscribed with coded symbols showing how the pieces slotted together. The characteristics of these inscriptions indicate they date back to around the 6th century BC, which tallies with the architectural evidence suggested by the decoration. The building was built by Greek artisans coming from the Spartan colony of Taranto in Apulia.[5][6][7]
In North America, there was a DIY magazine publishing niche in the first half of the twentieth century. Magazines such as Popular Mechanics (founded in 1902) and Mechanix Illustrated (founded in 1928) offered a way for readers to keep current on useful practical skills, techniques, tools, and materials. As many readers lived in rural or semi-rural regions, initially much of the material related to their needs on the farm or in a small town.
By the 1950s, DIY became common usage with the emergence of people undertaking home improvement projects, construction projects and smaller crafts. Artists began to fight against mass production and mass culture by claiming to be self-made. However, DIY practices also responded to geopolitical tensions, such as in the form of home-made Cold War nuclear fallout shelters, and the dark aesthetics and nihilist discourse in punk fanzines in the 1970s and onwards in the shadow of rising unemployment and social tensions. In the 1960s and 1970s, books and TV shows about the DIY movement and techniques on building and home decoration began appearing. By the 1990s, the DIY movement felt the impact of the digital age with the rise of the internet.[8] With computers and the internet becoming mainstream, increased accessibility to the internet has led to more households undertaking DIY methods. Platforms, such as YouTube or Instagram, provide people the opportunity to share their creations and instruct others on how to replicate DIY techniques in their own home.[9]
Shelves attached to a toy vehicle
The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in the upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. The philosopher Alan Watts (from the "Houseboat Summit" panel discussion in a 1967 edition of the San Francisco Oracle) reflected a growing sentiment:
Our educational system, in its entirety, does nothing to give us any kind of material competence. In other words, we don't learn how to cook, how to make clothes, how to build houses, how to make love, or to do any of the absolutely fundamental things of life. The whole education that we get for our children in school is entirely in terms of abstractions. It trains you to be an insurance salesman or a bureaucrat, or some kind of cerebral character.[10]
In the 1970s, DIY spread through the North American population of college and recent-college-graduate age groups. In part, this movement involved the renovation of affordable, rundown older homes. But, it also related to various projects expressing the social and environmental vision of the 1960s and early 1970s. The young visionary Stewart Brand, working with friends and family, and initially using the most basic of typesetting and page-layout tools, published the first edition of The Whole Earth Catalog (subtitled Access to Tools) in late 1968.
Fiberglass dome house, California, in style of the Whole Earth Catalog building techniques
The first Catalog, and its successors, used a broad definition of the term "tools." There were informational tools, such as books (often technical in nature), professional journals, courses and classes. There were specialized, designed items, such as carpenters' and masons' tools, garden tools, welding equipment, chainsaws, fiberglass materials and so on – even early personal computers. The designer, J. Baldwin acted as editor and writing many of the reviews. The Catalog's publication both emerged from and spurred the great wave of experimentalism, convention-breaking, and do-it-yourself attitude of the late 1960s. Often copied, the Catalog appealed to a wide cross-section of people in North America and had a broad influence.
DIY home improvement books burgeoned in the 1970s, first created as collections of magazine articles. An early, extensive line of DIY how-to books were created by Sunset Books, based upon previously published articles from their magazine, Sunset, based in California. Time-Life, Better Homes and Gardens, Balcony Garden Web and other publishers soon followed suit.
Electronics World 1959, home assembled amplifier
In the mid-1990s, DIY home-improvement content began to find its way onto the World Wide Web. HouseNet was the earliest bulletin-board style site where users could share information. HomeTips.com, established in early 1995, was among the first web-based sites to deliver free extensive DIY home-improvement content created by expert authors.[4] Since the late 1990s, DIY has exploded on the Web through thousands of sites.
In the 1970s, when home video (VCRs) came along, DIY instructors quickly grasped its potential for demonstrating processes by audio-visual means. In 1979, the PBS television series This Old House, starring Bob Vila, premiered and spurred a DIY television revolution. The show was immensely popular, educating people on how to improve their living conditions (and the value of their house) without the expense of paying someone else to do (as much of) the work. In 1994, the HGTV Network cable television channel was launched in the United States and Canada, followed in 1999 by the DIY Network cable television channel. Both were launched to appeal to the growing percentage of North Americans interested in DIY topics, from home improvement to knitting. Such channels have multiple shows revealing how to stretch one's budget to achieve professional-looking results (Design Cents, Design on a Dime, etc.) while doing the work yourself. Toolbelt Diva specifically caters to female DIYers.
Beyond magazines and television, the scope of home improvement DIY continues to grow online where most mainstream media outlets now have extensive DIY-focused informational websites such as This Old House, Martha Stewart, Hometalk, and the DIY Network. These are often extensions of their magazine or television brand. The growth of independent online DIY resources is also spiking.[11] The number of homeowners who blog about their experiences continues to grow, along with DIY websites from smaller organizations.
DIY is prevalent amongst the fashion community, with ideas being shared on social media, such as YouTube, about clothing, jewellery, makeup, and hairstyles. Techniques include distressing and bleaching jeans, redesigning old shirts, and studding denim.
The concept of DIY has also emerged within the art and design community. The terms Hacktivist, Craftivist, or maker have been used to describe creatives working within a DIY framework (Busch). Otto von Busch describes 'Hacktivism' as "[including] the participant in the process of making, [to give] rise to new attitudes within the 'maker' or collaborator" (Busch 49).[12] Busch suggests that by engaging in participatory forms of fashion, consumers are able to step away from the idea of "mass-homogenized 'Mc-Fashion'"(Lee 2003)", as fashion Hacktivism allows consumers to play a more active role in engaging with the clothes they wear (Busch 32).
DIY as a subculture was brought forward by the punk movement of the 1970s.[13] Instead of traditional means of bands reaching their audiences through large music labels, bands began recording, manufacturing albums and merchandise, booking their own tours, and creating opportunities for smaller bands to get wider recognition through repetitive low-cost DIY touring. The burgeoning zine movement took up coverage of and promotion of the underground punk scenes, and significantly altered the way fans interacted with musicians. Zines quickly branched off from being hand-made music magazines to become more personal; they quickly became one of the youth culture's gateways to DIY culture. This led to tutorial zines showing others how to make their own shirts, posters, zines, books, food, etc.
The terms "DIY" and "do-it-yourself" are also used to describe:
The international mail art network which circumvents galleries and official art institutions by creating a precursor to social networking.
Homemade stuffs based on the principles of "Recycle, Reuse & Reduce" (the 3R's). A common term in many Environmental movements encouraging people to reuse old, used objects found in their homes and to recycle simple materials like paper.
Creating punk or indie musical merchandise through the use of recycling thrift store or discarded materials, usually decorated with art applied by silk screen.[14]
Skateparks built by skateboarders without paid professional assistance
Building musical electronic circuits such as the Atari Punk Console and create circuit bending noise machines from old children toys.
Modifying ("modding") common products to allow extended or unintended uses, commonly referred to by the internet term, "life-hacking". Related to jury-rigging i.e. sloppy/ unlikely mods
Much contemporary DIY music has its origins in the late 1970s punk rock subculture.[16] It developed as a way to circumnavigate the corporate mainstream music industry.[17] By controlling the entire production and distribution chain, DIY bands attempt to develop a closer relationship between artists and fans. The DIY ethic gives total control over the final product without need to compromise with record major labels.[17]
According to the punk aesthetic, one can express oneself and produce moving and serious works with limited means.[18] Arguably, the earliest example of this attitude[failed verification] was the punk music scene of the 1970s.[19]
More recently, the orthodox understanding that DIY originates in 1970s punk, with its clearest practices being in the self-produced 7" single and self-published fanzines, has been challenged. As George McKay asks in the title of his 2023 article: 'Was punk DIY? Is DIY punk?' McKay argues instead for what he terms a 'depunking' of DIY.[20]
Riot grrrl, associated with third-wave feminism, also adopted the core values of the DIY punk ethic by leveraging creative ways of communication through zines and other projects.[21]
A form of independent filmmaking characterized by low budgets, skeleton crews, and simple props using whatever is available.
By country
As a means of adaptation during the Cuban Special Period times of economic crisis, resolver ("to resolve") became an important part of Cuban culture. Resolver refers to a spirit of resourcefulness and do-it-yourself problem solving.[23]
Jugaad is a colloquial Hindi, Bengali, Marathi, Punjabi, Sindhi and Urdu word, which refers to a non-conventional, frugal innovation, often termed a "hack".[24] It could also refer to an innovative fix or a simple work-around, a solution that bends the rules, or a resource that can be used in such a way. It is also often used to signify creativity: to make existing things work, or to create new things with meager resources.
Rasquache is the English form of the Spanish term rascuache, originally with a negative connotation in Mexico it was recontextualized by the Mexican and Chicano arts movement to describe a specific artistic aesthetic, Rasquachismo, suited to overcoming material and professional limitations faced by artists in the movement.[25]
A fanzine is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest. The term was coined in an October 1940 science fiction fanzine by Russ Chauvenet and first popularized within science fiction fandom, and from there the term was adopted by other communities.
The punk subculture includes a diverse and widely known array of ideologies, fashion, and other forms of expression, visual art, dance, literature, and film. Largely characterised by anti-establishment views, the promotion of individual freedom, and the DIY ethics, the culture originated from punk rock.
A zine is a small-circulation self-published work of original or appropriated texts and images, usually reproduced via a copy machine. Zines are the product of either a single person or of a very small group, and are popularly photocopied into physical prints for circulation. A fanzine is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon for the pleasure of others who share their interest. The term was coined in an October 1940 science fiction fanzine by Russ Chauvenet and popularized within science fiction fandom, entering the Oxford English Dictionary in 1949.
The cassette culture refers to the practices associated with amateur production and distribution of music and sound art on compact cassette that emerged in the mid-1970s. The cassette was used by fine artists and poets for the independent distribution of new work. This article focuses on the independent music scene associated with the cassette that burgeoned internationally in the second half of the 1970s.
Anarcho-punk is an ideological subgenre of punk rock that promotes anarchism. Some use the term broadly to refer to any punk music with anarchist lyrical content, which may figure in crust punk, hardcore punk, folk punk, and other styles.
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
Sniffin' Glue and Other Rock 'N' Roll Habits..., widely known as simply Sniffin' Glue, was a monthly punk zine started by Mark Perry in July 1976 and released for about a year. The name is derived from a Ramones song "Now I Wanna Sniff Some Glue." Some of the zine's writers, such as Danny Baker, later became well-known journalists.
Queercore is a cultural/social movement that began in the mid-1980s as an offshoot of the punk subculture and a music genre that comes from punk rock. It is distinguished by its discontent with society in general, and specifically society's disapproval of the LGBT community. Queercore expresses itself in a DIY style through magazines, music, writing and film.
A punk zine is a zine related to the punk subculture and hardcore punk music genre. Often primitively or casually produced, they feature punk literature, such as social commentary, punk poetry, news, gossip, music reviews and articles about punk rock bands or regional punk scenes.
Ramsey Kanaan is a Lebanese Scottish publisher and distributor of anarchist literature. In 1987, he founded AK Press, named after his mother, Ann Kanaan. In 2007, he founded the anarchist publisher PM Press, where he remains the publisher.
J.D.s was a Canadian queer punk zine which started in 1985 and ran for eight issues until 1991. The zine was co-authored by G.B Jones and Bruce LaBruce and is credited as being one of the first and most influential queer zines. The zine's content was centred around anarchic queer-punk themes and heavily discussed queer-skewed punk music from the late 1980s.
The history of the punk subculture involves the history of punk rock, the history of various punk ideologies, punk fashion, punk visual art, punk literature, dance, and punk film. Since emerging in the United States, the United Kingdom and Australia in the mid-1970s, the punk subculture has spread around the globe and evolved into a number of different forms. The history of punk plays an important part in the history of subcultures in the 20th century.
Are You Scared to Get Happy? was an influential 80s music fanzine published from Bristol, United Kingdom by Matt Haynes and Mark Carnell. Six issues were released between 1985 and 1987.
Body hacking is the application of the hacker ethic in pursuit of enhancement or change to the body's functions through technological means, such as do-it-yourself cybernetic devices or by introducing biochemicals.
DIY stands for Do it yourself.
Sluggo! was an Austin, Texas fanzine covering the late 1970s punk rock/new wave music scene.
The maker culture is a contemporary subculture representing a technology-based extension of DIY culture that intersects with hardware-oriented parts of hacker culture and revels in the creation of new devices as well as tinkering with existing ones. The maker culture in general supports open-source hardware. Typical interests enjoyed by the maker culture include engineering-oriented pursuits such as electronics, robotics, 3-D printing, and the use of computer numeric control tools, as well as more traditional activities such as metalworking, woodworking, and, mainly, its predecessor, traditional arts and crafts.
Toby Victor Mott is a British artist, designer, and sometime Punk historian known for his work with the Grey Organisation, an artists' collective that was active in the 1980s, and for his fashion brand Toby Pimlico. More recently he has become known for his Mott Collection, an archive of UK punk rock and political ephemera that includes over 1,000 posters, flyers, and fanzines.
Ablaze! is a British indie music fanzine, produced in Manchester and Leeds. Ablaze! ran for ten issues between 1987 and 1993, and returned for an eleventh issue in 2015. Ten issues of the zine were compiled into a book, The City Is Ablaze!, published in 2012.
Riot grrrl is an underground feminist punk movement that began during the early 1990s within the United States in Olympia, Washington and the greater Pacific Northwest and has expanded to at least 26 other countries. Riot grrrl is a subcultural movement that combines feminism, punk music, and politics. It is often associated with third-wave feminism, which is sometimes seen as having grown out of the riot grrrl movement and has recently been seen in fourth-wave feminist punk music that rose in the 2010s. The genre has also been described as coming out of indie rock, with the punk scene serving as an inspiration for a movement in which women could express anger, rage, and frustration, emotions considered socially acceptable for male songwriters but less common for women.
References
↑ Wolf & McQuitty (2011). Understanding the Do-It-Yourself Consumer: DIY Motivation and Outcomes. Academy of Marketing Science Review
↑ Triggs, Teal (March 2006). "Triggs, Teal (2006) Scissors and Glue: Punk Fanzines and the Creation of a DIY Aesthetic, in "Journal of Design History", vo. 19, n. 1, pp. 69-83". Journal of Design History. 19 (1): 69–83. doi:10.1093/jdh/epk006. S2CID154677104. Yet, it remains within the subculture of punk music where the homemade, A4, stapled and photocopied fanzines of the late 1970s fostered the "do-it-yourself" (DIY) production techniques of cut-n-paste letterforms, photocopied and collaged images, hand-scrawled and typewritten texts, to create a recognizable graphic design aesthetic.
↑ "DIY guide to screen printing t-shirts for cheap". Retrieved 24 September 2007. Ever wonder where bands get their T-shirts made? Some of them probably go to the local screen printers and pay a bunch of money to have their shirts made up, then they have to turn around and sell them to you for a high price. Others go the smart route, and do it themselves. Here's a quick how-to on the cheap way to going about making T-shirts.
↑ David Byrne, Jeremy Deller, Audio Games, in Modern Painters, March 1, 2010. "I think I embrace a bit of the punk aesthetic that one can express oneself with two chords if that's all you know, and likewise one can make a great film with limited means or skills or clothes or furniture. It's just as moving and serious as works that employ great skill and craft sometimes. Granted, when you learn that third chord, or more, you don't have to continue making 'simple' things, unless you want to. Sometimes that's a problem."
↑ "Oxford Journal of Design History Webpage". Archived from the original on 30 June 2006. Retrieved 24 September 2007. Yet, it remains within the subculture of punk music where the homemade, A4, stapled and photocopied fanzines of the late 1970s fostered the 'do-it-yourself' (DIY) production techniques of cut-n-paste letterforms, photocopied and collaged images, hand-scrawled and typewritten texts, to create a recognizable graphic design aesthetic.
Bailey, Thomas Bey William (2012) Unofficial Release: Self-Released And Handmade Audio In Post-Industrial Society, Belsona Books.
Brass, Elaine; Sophie Poklewski Koziell (1997). Denise Searle (ed.). Gathering Force: DIY Culture– Radical Action for Those Tired of Waiting. London: Big Issue. ISBN1-899419-01-2.
St John, Graham, ed. (2001). FreeNRG: Notes From the Edge of the Dancefloor. Altona: Commonground. ISBN1-86335-084-5.
Wall, Derek (1999). Earth First and the Anti-Roads Movement: Radical Environmentalism and Comparative Social Movements. London: Routledge. ISBN0-415-19064-9.
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