Lego Ideas

Last updated
Lego Ideas
Lego Ideas logo.svg
Other namesLego Cuusoo (2008–2014)
SubjectCommunity Supported Builds
Licensed from The Lego Group
Availability2008–present
Total sets56 [1]
Official website

Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2] It started in 2008 as an offshoot of the Japanese company Cuusoo, named after the Japanese word 空想 kūsō (daydream, fantasy).

Contents

Background

Lego Ideas was first introduced as an offshoot of the Japanese company CUUSOO, produced as a collaboration between CUUSOO and The Lego Group. Titled LEGO CUUSOO, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product. [3] In 2014, the platform moved to Chaordix. [4]

Process

#17 is the Apollo 11 Saturn V rocket, and contains 1969 pieces, a number chosen to match the year of the first Moon landing. Lego Saturn V rocket.jpg
#17 is the Apollo 11 Saturn V rocket, and contains 1969 pieces, a number chosen to match the year of the first Moon landing.

User submission phase

Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which would then make the project eligible for review. At first, projects would be kept on the Cuusoo/Ideas website for up to two years and then taken down if the project did not reach the 10,000 required votes of support. Lego Ideas later changed the threshold to include a minimum number of 100 votes in the first 60 days after submission or the project would expire, followed by a year to reach 1,000 votes, another six months to reach 5,000 votes and finally six months to reach the 10,000 supported votes.

Originally, project submissions were allowed to be about anything and had no limits on the size and style of project. After sets began to be rejected with stated reasons, Lego Ideas announced restrictions on content including the use of no new part molds, banning intellectual properties owned by competing toy companies, and adult content. Lego Ideas further restricted project submissions in June 2016 by limiting the size of the project to a maximum of 3,000 pieces, any project replicating a life-size weapon, and any project based on an intellectual property already produced as a set by Lego Ideas/Cuusoo. [5] Ideas further restricted submissions in 2017 by disallowing any projects based on third-party licenses already being produced by Lego, such as Star Wars and Harry Potter . [6]

All eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines of May, September, or January.

Review phase

Due to the increasing number of project submissions based on ideas that The Lego Group would reject, Lego Ideas has refined its submission standards over the years.

Since its inception, a number of sets that have reached the 10,000 vote threshold have been rejected during the review for various reasons. Some rejected sets have been based on specific intellectual properties were rejected due to the content matter presented. Any theme that relates to alcohol, sex, drugs, religious references, post-World War II warfare or based on a first-person shooter is deemed inappropriate for younger Lego fans. [2] IPs that have been rejected for this reason have been based on Firefly [7] and Shaun of the Dead . [8]

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro, [9] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise, [10] and a Sandcrawler set for the Ultimate Collector Series due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars. [11]

In the first 2015 review, announced in October 2015, no projects were selected for the first time [12] as the many projects were rejected for various reasons. Many of these projects would not have met the revised submission standards issued in June 2016.

A record 26 projects qualified for the first 2020 review followed by another record 35 qualified projects in the second 2020 review. [13] [14] Lego cited the sudden increase in projects surpassing the 10,000 vote threshold was likely due to the global lockdown amidst the COVID-19 pandemic. [15] The first 2021 review phase saw yet another record number with 57 qualified projects [16] after one project was disqualified due to an intellectual property conflict. [17] [18]

Production phase

If the product is cleared for production, it is further developed by Lego set designers and the final model gets released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive ten copies of the final set, as well as a 1% royalty of the product's net sales and credit and bio in set materials as the Lego Ideas set creator. [3] [19]

Sets

As of July 1, 2022 50 sets have been produced and 69 sets have been announced (including GWP sets):

  Set based on an original idea
  Set based on an existing intellectual property
Sets are listed in order of announcement. Bold line indicates when branding changed from Cuusoo to Ideas. Flags represent the creators country of origin.

Cuusoo/Ideas #Set #
Set name (Project title)
ReleasedCreator name (username)ProjectNotes
#00121100 Shinkai 6500 Submarine
(Shinkai Expedition)		February 17, 2011 (Japan) Flag of Japan.svg (at_guy) Link Only released in Japan.
#00221101 Hayabusa
(Asteroid Exploration Spacecraft Hayabusa)		March 1, 2012 (Japan)
July 11, 2012 (international)		 Flag of Japan.svg Daisuke Okubo (daisuke) [20] Link First announced Cuusoo set to be internationally available. [21]
#00321102 [22] Minecraft Micro World
(Lego Minecraft)		June 1, 2012 Flag of Sweden.svg Mojang Link Based on the video game Minecraft . [23] First set to start a new Lego theme Lego Minecraft.
#00421103The DeLorean Time Machine
(Back to the Future DeLorean Time Machine)		August 1, 2013 Flag of Japan.svg Masashi Togami & Sakuretsu Link Based on the Back to the Future DeLorean time machine. [24]
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#00521104NASA Mars Science Laboratory Curiosity Rover
(Mars Science Laboratory Curiosity Rover)		January 1, 2014 Flag of the United States.svg Stephen Pakbaz (Perijove) Link Based on the NASA Mars Curiosity Rover.
#00621108 Ghostbusters Ecto-1
(Ghostbusters 30th Anniversary) [25] 		June 1, 2014 Flag of Australia (converted).svg Brent Waller (BrentWaller) Link Based on the Ecto-1 from the Ghostbusters franchise. Second set to inspire a Lego theme from the set with a set based on the Ghostbusters' firehouse and one on the 2016 film.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#00721109Exo Suit
(Exo Suit)		August 1, 2014 Flag of the United Kingdom.svg Peter Reid (PeterReid) Link Influenced by the Classic Lego Space sets.
#00821110 Research Institute
(Female Minifigure Set)		August 1, 2014 Flag of the Netherlands.svg Ellen Kooijman (Alatariel) Link
#00921301Birds
(Lego Bird Project)		January 1, 2015 Flag of the United Kingdom.svg Tom Poulsom (DeTomaso) Link Includes models of a blue jay, robin, and hummingbird.
#01021302 The Big Bang Theory
(The Big Bang Theory)		August 1, 2015 Flag of the Netherlands.svg Ellen Kooijman (Alatariel) Link Based on the TV series The Big Bang Theory .
Kooijman's second approved Ideas set.
#011 [26] 21304 Doctor Who
(Doctor Who and Companions)		December 1, 2015 [27] Flag of the United Kingdom.svg Andrew Clark (AndrewClark2) Link Based on the BBC TV series Doctor Who .
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#012 [lower-alpha 1] [26] 21303 WALL-E
(WALL-E)		September 1, 2015 Flag of the United States.svg Angus MacLane (MacLane) [28] Link Based on the Pixar film WALL-E , a film that MacLane worked on as the directing animator.

The set was re-released twice due to issues regarding neck stability of the set. The second release fixed these issues. [29]

#013 [30] 21305Maze
(Labyrinth Marble Maze)		April 1, 2016 [31] Flag of Canada (Pantone).svg Jason Allemann (JKBrickworks) Link A Labyrinth marble game puzzle built from Lego bricks.
#014 [32] 21307 [33] Caterham Seven 620R [33]
(Caterham Super Seven)		October 1, 2016 [33] Flag of the United Kingdom.svg Carl Greatrix (bricktrix_Carl) Link Based on the classic British sports car.
#016 [32] 21308 Adventure Time
(Brick-built Adventure Time figures)		December 26, 2016 [34] Flag of France.svg Ludovic Piraud (aBetterMonkey) Link Based on the animated series Adventure Time .
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#015 [35] 21306The Beatles Yellow Submarine
(Beatles Yellow Submarine)		November 1, 2016 Flag of Canada (Pantone).svg Kevin Szeto (kevinszeto) Link Based on the Beatles' animated film Yellow Submarine .
#017 [35] 21309NASA Apollo Saturn V
(Apollo 11 Saturn V)		June 1, 2017 Flag of Austria.svg Felix Stiessen (saabfan)
Flag of France.svg Valérie Roche (whatsuptoday)		 Link Based on the rocket used for NASA's Apollo 11 Moon mission, with the number of pieces matching the year the mission took place.
Due to the set's popularity, it was re-released in 2020 as set number 92176. [36]
#018 [37] 21310Old Fishing Store
(Old Fishing Store)		September 1, 2017 Flag of the Netherlands.svg Robert Bontenbal (RobenAnne) [38] Link
#019 [39] 21312Women of NASA
(Women of NASA)		November 1, 2017 Flag of the United States.svg Maia Weinstock (20tauri) [40] Link Based on accomplished women who have worked for NASA. [41]
#020 [42] 21313Ship in a Bottle
(Ship In A Bottle, The Flagship Leviathan)		February 1, 2018 Flag of the United States.svg Jacob Sadovich (JakeSadovich77) [43] Link A Ship in a bottle built from Lego bricks.
Due to the set's popularity, it was re-released in 2020 as set number 92177. [36]
#021 [44] 21314 TRON: Legacy
(Tron Legacy Light Cycle) [45] 		March 31, 2018 Flag of the United Kingdom.svg Tom & Drew (BrickBros UK) [46] Link Based on the vehicle that appears in the film Tron: Legacy .
#022 [42] 21311 Voltron
(Voltron – Defender of the Universe)		August 1, 2018 Flag of the Philippines.svg Leandro Tayag (len_d69) [47] Link Based on animated series Voltron . [48]
#023 [49] 21315Pop-Up Book
(Pop-Up Book)		November 1, 2018 Flag of Canada (Pantone).svg Jason Allemann (JKBrickworks)
Flag of the United States.svg Grant Davis (Grant_Davis_) [50] 		Link Based on the classic fairy tales, Little Red Riding Hood and Jack and the Beanstalk .
Allemann's second approved Ideas set.
#024 [51] 21316 The Flintstones
(The Flintstones)		March 1, 2019 Flag of the United Kingdom.svg Andrew Clark (AndrewClark2) [52] Link Based on the Hanna-Barbera cartoon The Flintstones .
Clark's second approved Ideas set.
#026 [51] 21318Tree House
(Treehouse)		August 1, 2019 Flag of France.svg Kevin Feeser (KevinTreeHouse) [53] Link
#025 [lower-alpha 2] [55] [56] 21317 Steamboat Willie
(Steamboat Willie)		April 1, 2019 Flag of Hungary.svg Máté Szabó (szabomate90) [57] Link Based on the Walt Disney Studios short film Steamboat Willie .
#027 [55] 21319Central Perk
(The Central Perk Coffee of Friends)		September 1, 2019 Flag of France.svg Aymeric Fievet (Mric76) [58] Link Based on the TV series Friends . Lego used the license for a second Friends set under the LEGO Icons brand in 2021. [59]
#028 [60] 21320Dinosaur Fossils
(Dinosaurs Fossils Skeletons - Natural History Collection)		November 1, 2019 Flag of France.svg Jonathan Brunn (Mukkinn) [61] Link Includes fossil skeleton models of a Tyrannosaurus , Triceratops , and Pteranodon .
#029 [62] 21321 International Space Station
(International Space Station)		February 1, 2020 Flag of Germany.svg Christoph Ruge (XCLD) [63] Link Based on the International Space Station. Initially an Ideas project that did not pass review; first project to win a fan vote against other rejected projects to become a set.
#030 [64] 21322Pirates of Barracuda Bay
(The Pirate Bay)		April 1, 2020 Flag of Spain.svg Pablo Sánchez Jiménez (Bricky–Brick) [65] Link The project was inspired by the classic Lego Pirates theme. The released set incorporated many design features from the 6285 Black Seas Barracuda pirate ship released in 1989, and can be built either as a pirate shipwreck on an island or the pirate ship due to its modular design.
#031 [64] 21323 Grand Piano
(Playable Lego Piano)		August 1, 2020 Flag of the People's Republic of China.svg Donny Chen (SleepyCow) [66] Link Initially qualified for the third review of 2018, but was not approved until the first review of 2019. The released set features a working 25-key keyboard compatible with the Lego Powered Up mobile app, a piece with Lego's first logo from 1934 to 1936 printed on it, and a sheet music piece featuring an original composition by Chen, "Playday", which was performed in a video made for his original submission. [67] [68]
#032 [69] 21324123 Sesame Street
(123 Sesame Street)		November 1, 2020 Flag of the Philippines.svg Ivan Guerrero (bulldoozer21) [70] Link Based on the Sesame Street children's television program. [71]
#033 [72] [73] 21325Medieval Blacksmith
(Medieval Blacksmith)		February 1, 2021 Flag of Germany.svg Clemens Fiedler (Namirob) [74] Link
#034 [75] 21326 Winnie the Pooh
(Winnie the Pooh) [76] 		April 1, 2021 Flag of the United Kingdom.svg Ben Alder (benlouisa) [77] Link Based on the Winnie the Pooh franchise.
#035 [78] [79] 21327Typewriter
(LEGO Typewriter) [80] 		July 1, 2021 Flag of the United Kingdom.svg Steve Guinness (Steve Guinness) [81] Link
#036 [78] [79] 21328Seinfeld
(Seinfeld 30th Anniversary) [82] 		August 1, 2021 Flag of Australia (converted).svg Brent Waller (BrentWaller) [83] Link Based on the TV series Seinfeld .
Waller's second approved Ideas set.
#037 [13] [84] 21329 [85] Fender Stratocaster
(Legendary Stratocaster)		October 1, 2021 Flag of Slovakia.svg Tomáš Letenay (TOMOELL) Link Winner of the Music to our Ears contest product idea review.
#038 [78] [79] 21330 [86] Home Alone
(Home Alone. McCallister's House.) [87] 		November 1, 2021 Flag of Ukraine.svg Alex Storozhuk (adwind) [88] Link Based on the Home Alone franchise.
#039 [89] [90] 21331 [91] [92] Sonic the Hedgehog Green Hill Zone
(Sonic Mania – Green Hill Zone) [93] 		January 1, 2022 Flag of the United Kingdom.svg Viv Grannell (toastergrl) [94] Link Project was based initially on the video game Sonic Mania and the final product was based on the first level from the first game, Sonic the Hedgehog . [93]
Lego previously used this license for a character and level pack in the Lego Dimensions toys-to-life video game. [95]
#040 [13] [84] 21332 [96] The Globe
(Earth Globe) [97] 		February 1, 2022 Flag of France.svg Guillaume Roussel (Disneybrick55) [98] Link
#041 [89] 21333(Vincent van Gogh: The Starry Night) [99] [100] May 28, 2022 (USA)
May 30, 2022 (International)		 Flag of Hong Kong.svg Truman Cheng (legotruman) [101] Link Based on The Starry Night painting.
#042 [102] 21334 [103] Jazz Quartet
(Jazz Quartet) [104] [105] 		July 1, 2022 Flag of the Republic of China.svg Hsinwei Chi (LEGO7) [106] Link
#043 [107] 21335(Motorized Lighthouse) [108] [109] September 1, 2022 Flag of Canada (Pantone).svg Sandro Quattrini (Roses Must Build) [110] Link
#044 [102] 21336(The Office) [111] October 1, 2022 Flag of the United States.svg Jaijai Lewis (Lego The Office) [112] Link Based on the TV series The Office (American TV series).
This was Lewis' third project based on The Office to reach the review stage before being approved. [113]
#04521337Table Football

(Foosball Table) [114] [115] [116]

November 1,

2022

 Flag of Hungary.svg Donát Fehérvári (Constructions by Donat) Link Winner of the We Love Sports contest product idea review.
#046 [117] 21338(A-Frame Cabin) [118] February 1, 2023 Flag of Italy.svg Andrea Lattanzio (Norton74) [119] Link
#04721339(BTS "Dynamite") [120] March 1, 2023 Flag of the United States.svg Josh Bretz (JBBrickFanatic)
Flag of the United States.svg Jacob (BangtanBricks) [121] 		Link Based on the South Korean boy band BTS and their music video for the song "Dynamite".
#04821340(Tales of the space age) [122] May 5, 2023 Flag of Poland.svg Jan Woźnica (john_carter) [123] Link
#04921341(Hocus Pocus – The Sanderson Sisters’ Cottage) [124] July 4, 2023 Flag of Belgium (civil).svg Amber Veyt (TheAmbrinator) [125] Link Based on the 1993 Disney film Hocus Pocus .
The winning project's announcement came over two months before the release of the sequel Hocus Pocus 2 .
#05021342The Insect Collection (LEGO Insects) [126] [127] September 4, 2023 Flag of Spain.svg José María (hachiroku24) [128] Link
#05121343 [129] (Viking Village)October 1, 2023 Flag of Germany.svg Florian (BrickHammer) [130] Link Initially an Ideas project that did not pass review; the second project to win a fan vote partnered with Target Corporation against other rejected projects to become a set.
#05221344(The Orient Express, a Legendary Train) [131] December 1, 2023 Flag of France.svg Thomas Lajon (LEt'sGO) [132] Link Based on the Orient Express train.
#05321345(Polaroïd Onestep SX-70)January 1, 2024 Flag of the United States.svg Marc (Minibrick Productions) [133] Link Based on the Polaroïd Onestep SX-70 camera.
#05421346(Family Tree) [134] February 1, 2024 Flag of the Philippines.svg Ivan Guerrero (BulldozerBuilder) [135] Link Winner of the Target What Does Family Mean to You? contest product idea review.
#05521347(Red London Telephone Box) [136] February 1, 2024 Flag of the United Kingdom.svg John Cramp (Bricked1980) [137] Link
#05621348(Dragon's Keep: Journey's End)March 19, 2024 Flag of the Netherlands.svg Lucas (BoltBuilds) [138] Link Based on the Dungeons & Dragons media franchise. Winner of a fan vote commemorating the fiftieth anniversary of the franchise.
#057(The Nightmare Before Christmas) Flag of the United Kingdom.svg Simon Scott (Tvrulesmylife) Link Based on Disney Tim Burton's The Nightmare Before Christmas .
#058(Jaws) Flag of Ireland.svg Jonny Campbell (Diving Bricks) Link Based on the Universal Pictures film Jaws .
#05921349(Cat) [139] June 1, 2024Damian Andres (The Yellow Brick) [140] Link
#060(Twilight: Cullen House)Nick Micheels (LobsterThermidor) Link Based on Summet Entertainment’s The Twilight Saga franchise.
#062(The Botanical Garden)Valentina Bima (Goannas89) Link
#063(Minifigure Prize Machine)Rob Vangansewinkel (Goosestore) Link
#064(Western River Steamboat)Aaron Hall (CTDpower) Link
  1. ↑ Announced as Ideas #011 but released as Ideas #012. Was released before Ideas #011 (Doctor Who set) as it was under review prior to WALL-E but took longer to gain approval.
  2. ↑ Initial production sets were printed as #024 despite being the 25th set. This is corrected in later issued sets. [54]

Promotional sets

LEGO Ideas offers contests to fan designers on the crowdsourcing platform.

Prizes include LEGO sets or, in some cases, the possibility of transforming the first prize into an official LEGO set in the form of a GWP (Gift With Purchase).

Currently, 6 competitions have been awarded with such a prize.

  Set based on an original idea
  Set based on an existing intellectual property

Set #
Set name (Project title)
Year of ReleaseCreator name (username)ProjectNotes
40335Space Rocket Ride

(Comic Rocket Ride! Coin operated)

2019mjsmiley Link Winner of the LEGO Moments in Space contest product idea review.
40448Vintage Car

(Aedelsten Deluxe)

2021Versteinert Link Winner of the Build a vintage car to cruise the streets of LEGO modular buildings! contest product idea review.
40487Sailboat Adventure

(Sailing Ship Aventure)

2021yc_solo Link Winner of the Build that holiday into that holiday! contest product idea review.
40533Cosmic Cardboard Adventures

(The Adventures of the USS Cardboard)

2022bulldoozer Link Winner of the Out of this world space builds! contest product idea review.
40566Ray the castaway

(Ray the Castaway)

2022DadiTwins Link Winner of the Do you want to go to the seaside? contest product idea review.
40595(Tribute to Galileo Galilei)2023Firecracker_ Link Winner of the Ready, Set, Go STEM! contest product idea review.

Test Lab Challenge

In September 2022, LEGO Ideas opened an invite-only challenge to fan designers on the crowdsourcing platform for digitally designed sets with a limited palette.

In January 2023, 9 designs were selected with them set to be released for purchase on Lego.com throughout 2023. [141]

  Set based on an original idea
  Set based on an existing intellectual property

Set #
Set name (Project title)
Release dateCreator name (username)Notes
ND(Cyber Explorers)2023Beto_Builds
ND(Plant Your Garden)2023Mind The Brick
ND(Market Stall - Fit For Any City)2023Boom Brickz
ND(Double-Sided Billboard or Frame)2023MiniBricks74279
ND(Wacky Fish)2023JBBrickFanatic
ND(Modular Motors)2023nasa105
ND(Greenhouse Vignette)2023ThatOneGuy_Steve
ND(Christmas Sock)Late 2023BrickStability
ND(Sugar Skull)Late 2023yop1172

Awards and nominations

In September 2022, The Office (set number: 21336) was awarded "Toy of the Year" and also "Grown-Up Toy of the Year" by the Toy Association. [142]

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The Lego Batman Movie is a discontinued product line based on The Lego Batman Movie, the second film of The Lego Movie franchise. It is licensed from The Lego Group, DC and Warner Bros. Animation Studios. The theme was first introduced in 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Batman Movie Game app. The product line was discontinued by the end of 2018.

The Lego Ninjago Movie was a product line based on The Lego Ninjago Movie, the third film of The Lego Movie franchise. It was licensed from The Lego Group and Warner Bros. Animation. The theme was introduced in 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Ninjago Movie Video Game. The product line was discontinued by the end of 2019.

Lego BrickHeadz is a Lego theme that recreates iconic characters from themes like DC Comics, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016.

References

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