The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by the fourth and seventh Malaysia's prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.
The name Iriz is inspired by the anatomical term iris, responsible for sight and vision.
Pre-launch
The three Proton EMAS concepts. From top to bottom; EMAS, EMAS Country, EMAS3.
Plans for a Proton Savvy replacement were first revealed with the introduction of the Proton EMAS concept cars at the 2010 Geneva Motor Show.[2] The EMAS concept cars were designed by Italdesign Giugiaro and are related to the Lotus Ethos, a similar concept car from Proton's British subsidiary. Proton and Lotus Cars wished to jointly develop the global small car, where the Proton versions will be aimed at the budget conscious and the Lotus models on the hot hatch market.[3] However, since the announcement, Proton has undergone a change in ownership and further details on the joint venture have not been publicized. Proton also considered a tie-up with Mitsubishi Motors in 2011 regarding the development of Proton's upcoming small car.[4]
The first official Iriz details from Proton came in the form of a naming contest called Nama Siapa Hebat? ("Whose Name Is Greatest?" in English).[5] The contest invited all citizens of Malaysia to help name the upcoming car. The name had to be in Malay and was to consist of no more than six letters. The contest ran for one month from 25 June till 25 July 2013. The grand prize winner was to receive a Premium variant of the car upon its launch in 2014. Proton began processing contest entries by August 2013, taking the necessary precautions to avoid trademark conflicts and language ambiguity in global markets.[6]
On 22 August 2014, Proton Chief Technical Officer (CTO) Abdul Rashid Musa held a media briefing on the upcoming P2-30A.[1][7] The briefing detailed that two new engines will be offered, a 1.3-litre and a 1.6-litre, both of which incorporate variable valve timing (VVT) technology for more power and improved fuel-efficiency.[7] The new Proton will be able to travel from Bukit Kayu Hitam in the very north of the Malay Peninsula to Johor Bahru in the very south, a journey of around 800 kilometres (500 miles) in just a single tank of petrol. It is however worth noting that Proton's older CamPro CPS and more recent CamPro CFE also offer VVT technology. The new 1.3 and 1.6 engines will also offer reduced emissions, in line with Proton's intentions to sell the P2-30A in markets which impose taxes based on emissions such as the European Union.[1] The car will also be offered with an electric power steering (EPS) system for ease of steering and improved fuel efficiency, along with a choice of either manual or automatic transmission.[7] Proton claims that the new engines will be 10% more fuel-efficient in comparison to the older CamPro engines.[1] Additionally, Azlan Othman, Proton's Head of Styling mentioned that the new GSC will maintain Proton's design philosophy of 'timeless beauty'.[7] In his words, “We don't need to be trendy, and then forgotten. We need to be timeless, to have designs that last.”[7] In terms of safety, the Proton GSC will launch as the safest Proton car yet, safer even than the bigger and more expensive Prevé and Suprima S. It will be equipped with no less than 10 computerised electronic systems, 6 airbags and Proton's Reinforced Safety Structure (RESS) with Hot Press Forming (HPF) technology.[7] The P2-30A will be offered in at least 3 variants, namely 'Standard', 'Executive' and 'Premium', in a range of seven different colours.[1] Proton also iterated that the GSC is not a direct successor or replacement to the Savvy as initially believed by the media, but is instead a separate new segment for Proton.[1] The GSC will be a larger B-segment 5-door hatchback, unlike the much smaller A-segment Savvy.
The Iriz originally scheduled for an April, May or June 2014 launch in Malaysia. However, the launch has since been delayed to 25 September.[8][9] since it has to go a 100,000km drive cycle on road testing. The Iriz will be the first all-new model to be developed under Proton's new owner, DRB-HICOM.[10] Dr. Mahathir Mohamad, recently appointed chairman of Proton has stated that in a bid to move upmarket, the upcoming Iriz will cost more than expected, but nonetheless still cheaper than its rivals from the same segment.[11] The P2-30A will incorporate better quality components and a long list of standard features never before seen in a small Proton, more even than its bigger siblings, the 2012 Prevé and 2013 Suprima S.[11] Dr. Mahathir has also promised to tackle the issue of quality control among Proton's vendors, with the aim of incorporating the highest quality components from only the best vendors in an effort to improve public confidence in Proton's below-average build quality standards.[12] The Proton Iriz took 4 years to develop at a cost of between RM560 million.[1][11] The company has also promised a 5-Star ANCAP safety rating for the P2-30A.[13]
Introduction of the Iriz in Mauritius took place in October 2016, while Indonesian introduction occurred in February 2017.[14][15]
Post-launch
In 2017, Proton Iriz was updated which included various improvements from its sibling, the Persona. The 1.6L Executive variant was released to the public, and the manual transmission was only available on the base Standard model.[16]
Interior of a Proton Iriz pre-facelift
In February 2019, Proton released a press release attached with official images showcasing the Proton Iriz facelift.[17] On 28 February 2019, more specifications were revealed on the facelift Iriz during an official media preview. It was revealed that the 1.6L Executive CVT model would make a comeback while the manual transmission will only continue to be offered on the 1.3L Standard model. Automatic headlights becomes standard.[18] On April 23, 2019, Proton officially launched the first facelifted Iriz at the Kuala Lumpur Convention Centre.[19]
2019 Proton Iriz Premium
On February 18, 2021, Proton released the Proton Iriz R3 limited edition.[20]
On August 5, 2021, Proton launched the second facelifted Iriz, with three new variants available. The 1.3L Standard, 1.6L Executive and 1.6L Active. Both 1.3L Standard MT and 1.6L Premium variants have been dropped. New colours include Citric Orange and Passion Red, the latter replacing the previous Ruby Red.[21]
The 2019 Iriz sees a new seat pattern for the Standard and Executive variants, and the air conditioning controls markings are now white only. The Standard variants feature a double din like-sized head unit with capacitive buttons that are not visible without illumination. This is a similar head unit to that found in Saga, Persona and Exora Standard. The Executive and Premium variant meanwhile has a head unit that runs GKUI with the Premium variant getting Proton's Hi Proton voice recognition feature. A new gear shifter design is only to be found on the Standard MT and Premium CVT variants with a frameless rearview mirror exclusive to the Premium variant. Lastly, there are two types of instrument clusters: one for the Standard with a standard LCD and one for the Executive and Premium variants with full colour and more functionality.[22]
The 2019 Iriz key design changes include revised front fascia with Proton's new infinite weave design language with a chrome strip dubbed ethereal bow and Proton lettering on the rear as well as redesigned front and rear bumpers. For the Executive and Premium variant, in place of the front fog lamps are now LED DRLs. Two new wheel designs are present. A 14-inch single-tone one for 1.3 Standard variant and 15-inch dual-tone wheels for Executive and Premium variants.[22]
On 5 August 2021, Proton launched its second facelift of the Proton Iriz[23] which brought about more changes to its exterior and interior. Gaining an all-new face that's shared with the 2022 Proton Persona[24] for the first time. This includes new bumpers with the top-spec Active variant gaining a rugged crossover look, aimed towards the younger crowd. New 16-inch alloys finish off the exterior, while the interior gains a new look and feel. The dashboard and centre console are new with red highlights found throughout.
Side profile of the 2022 Proton Iriz (1.6 Active variant).
Specification
View of the back of the Proton Iriz
The Iriz measures 3,905mm (12ft, 8in) in length versus the Myvi's 3,690mm (12ft, 1in); it is also wider at 1,720mm (5ft, 7in) (Myvi: 1,665mm (5ft, 5.6in)), and is 5mm (0.2in) higher than the Myvi (1,550mm (5ft, 1in) for Iriz versus 1,545mm for Myvi). The Iriz has a longer wheelbase of 2,555mm (8ft, 4.6in) versus the Myvi at 2,440mm. The 1.3 litre Iriz is rated at 70kW (95 PS) at 5,750 rpm, and 120 Nm of torque at 4,000 rpm,[25] while the Myvi 1.3 litre equivalent has lower power (67kW at 6,000 rpm and 117 Nm torque at 4,400 rpm). Proton uses a 1.6 litre engine pulling 109PS at 5,750 rpm and 150 Nm (111ft lbs) of torque, which is also higher than the Myvi 1.5 litre engine which pulls 104PS at 6,000 rpm and 136 Nm (100ft lbs) of torque at 4,000 rpm.[26]
The Proton Iriz is powered by either a 1.3-litre or 1.6-litre four-cylinder engine. Both units are capable of variable valve timing (VVT) and have new blocks, pistons and valves. The new VVT engines are also Euro 5 compliant, but were nonetheless detuned to Euro 4 standards for the domestic market. Proton had announced plans to license a turbo diesel engine from a foreign manufacturer, to better compete in European markets.[27]
All Iriz variants get Proton's VDC (Vehicle Dynamic Control) active safety net which consists of ESC, TCS, ABS, EBD, BA and HHA. Vehicle Dynamic Control aims to prevent or minimize the risks of a potential accident. It monitors the driver's steering and braking input, and if a loss of traction is detected, VDC automatically reduces engine speed and applies braking pressure, ensuring that the driver remains in control. As for safety, the Iriz was tested again in 2020 and scored a maximum of five stars in the ASEAN NCAP crash test.[28] This is done under the newly revised and restructured protocols of the 2020 ASEAN NCAP guidelines which has a different testing regime over its previous system.[29]
The critical sections of the Iriz's body structure incorporates Proton's RESS hot press forming (HPF) technology, which is five times stronger than normal cold rolled galvanized steel. Proton is one of the earliest adopters of HPF technology, and the company's efforts helped rank Malaysia as the sixth country in the world to adopt HPF manufacturing.[30][31][32] In the event of an accident, the Iriz's body control module automatically unlocks all doors to facilitate an emergency exit. The Head Restraint reduces the risk of whiplash by preventing the driver's head from tilting backwards during a rear-end collision. All five seats come with 3-point seat belts, and ISOFIX anchors are also fitted in anticipation of the Iriz's launch in more safety-conscious markets.
Notes: Q1 2016 applies for the months of January, February & March 2016 respectively. Q2 2016 applies for the months of April, May & June 2016 respectively. Total applies for units sold in the specified country between sales inception and June 2016 respectively. Total global sales applies for combined units sold in all active markets. Total produced applies for all units produced between September 2014 and June 2016 respectively.
Awards and accolades
Compact Hatchback - NST-Maybank Car of the Year Awards 2014[36]
People's Choice - NST-Maybank Car of the Year Awards 2014[36]
Blue: Standard across all trim levels. Green: Available on selected trim level(s) only, full package. Yellow: Available on selected trim level(s) only, but is not the full package. Red: Not available on selected trim level(s), or is the no-frills package.
Proton Holdings Berhad, commonly known as Proton, is a Malaysian multinational automotive company. Proton was established on May 7, 1983, as Malaysia's sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak.
The Proton Waja is a saloon car manufactured by Malaysian automotive company, Proton, it was launched in May 2000 by fourth Prime Minister Mahathir Mohamad.
The Proton Saga is a series of subcompact cars and currently city cars produced by Malaysian automobile manufacturer Proton. Introduced in 1985, the Proton Saga became the first Malaysian car and a major milestone in the Malaysian automotive industry. The Saga is Proton's longest-running and best-selling nameplate, with over 1.9 million units sold worldwide over 37 years.
The Proton GEN•2 is a compact 5-door liftback manufactured by Malaysian automobile manufacturer Proton which launched in 2004. It was initially codenamed Wira Replacement Model (WRM). The GEN•2 uses a platform which was extensively developed in house by Proton and technical partner Lotus. This platform was later adapted for the Proton Satria Neo and Proton Persona.
The Perodua Myvi is a subcompact car/supermini (B-segment) produced by the Malaysian manufacturer Perodua since 2005. Based on the Daihatsu Boon, the Myvi is the result of Perodua's collaboration with both Toyota and Daihatsu. However, the third generation Myvi was entirely designed and made in Malaysia, thus not being based on the third generation Boon. The Myvi was the best-selling car in Malaysia for nine consecutive years, between 2006 and 2014, and again between the years 2018 and 2022. The Myvi has been Malaysia's best-selling car for 14 years since its first full year of sales in 2006. As of 2023, the Myvi reached 1.4 million units sold since the launch of its first generation in 2005.
The Proton CamPro engine is the first flagship automotive engine developed together with Lotus by the Malaysian automobile manufacturer, Proton.
The Proton Persona is a series of compact and subcompact cars produced by Malaysian automobile manufacturer Proton.
The Proton Exora is a discontinued automobile produced by the Malaysian car manufacturer Proton. Considered to be a compact multi-purpose vehicle (MPV) in the C-segment, it became Malaysia's first locally developed MPV upon its release on April 15, 2009. The Exora is the first Proton based on the P2 platform. Its facelift revision, which debuted on December 15, 2011, became the first Proton to use the CamPro CFE turbocharged engine and CVT technology.
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The Proton Prevé is a four-door compact saloon developed by Malaysian automobile manufacturer Proton. It was launched on 16 April 2012 and is based on Proton's next-generation P2 platform. The Prevé is the saloon complement to its sister car, the Proton Suprima S hatchback, and is also the successor of Proton Inspira.
The second generation Proton Saga is a 4-door subcompact sedan produced by Malaysian car manufacturer Proton which launched on 18 January 2008. It succeeds the first generation Proton Saga as the company's flagship model. The second generation Proton Saga is based on a stretched Proton Savvy platform and was developed in-house by Proton with technical support from Lotus Cars and LG CNS.
The Proton Suprima S, codenamed P3-22A is a five-door compact hatchback engineered by Malaysian automobile manufacturer Proton. It was released on 17 August 2013 and is based on Proton's next generation P2 platform. The Suprima S complements the Proton Prevé saloon and has been designed with larger emphasis on international markets.
The Perodua Axia is a city car produced by Malaysian automobile manufacturer Perodua. It was launched on 15 September 2014 as the successor to the Viva. The car takes over the title of being the most affordable car in Malaysia from the Viva, and the best-selling car in Malaysia for three consecutive years, between 2015 until 2017. The Axia is the first model to debut from Perodua's all-new second factory in Rawang, Selangor. As of mid-2023, the Axia reached 600,000 units sold since the launch of its first generation in 2014.
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