Vedette Shapewear

Last updated

Vedette
Company typePrivate
Founded Tuluá, Colombia (1983)
Headquarters Williamson, Georgia
Website www.vedettestore.com

Vedette is a company, headquartered in Williamson, Georgia, USA, that manufactures and markets undergarments for women, with an emphasis on shapewear undergarments which are functionally designed to help wearers achieve a desired body form for aesthetic purposes, but can also be used as post-surgical support or to encourage posture discipline. Vedette markets its products towards more affluent consumers by using more costly materials, focusing on detailed design and appearance in addition to function, and borrowing design elements from intimates, lingerie, and traditional corsets. Vedette also maintains a standard lower-cost product line and a few products for men. [1]

Contents

Company and divisions

The Vedette brand currently employs around 300 to 350 employees at several locations around the globe, operating under various localized company names: [1]

Sales

Vedette's annual sales have grown at an average of 25% to 30% per year, with annual sales totaling nearly $9 million in 2008. [1]

History

Vedette was founded in 1979 in Tuluá, Colombia. After growing quickly in its home country and spreading throughout South and Central America, Vedette expanded into the United States in 1998: first to Texas, then to Florida, and finally to Georgia to serve the emerging shapewear market in the United States, concentrating on the Hispanic community. Vedette has since grown to serve a much greater variety of international and domestic clients with increasing focus on Internet sales. [1]

Press

Vedette has been referred to or featured in several magazines and trade publications, most notably: Body (U.S. edition), [1] Vanidades (Mexican edition), [2] En Forma (Colombian edition), [3] [4] and TV y Novelas (Colombian edition) [5] [6] [7] [8] [9] [10] [11] . [12]

Related Research Articles

<span class="mw-page-title-main">Niurka Marcos</span> Mexican singer

Niurka Marcos Calle is a Mexican vedette, actress, dancer and singer.

UniMás is an American Spanish-language free-to-air television network owned by TelevisaUnivision. The network's programming, which is aimed at Hispanic Americans in the 18–34 age range, includes telenovelas and other serialized drama series, sports, sitcoms, reruns of imported series previously aired on parent network Univision, reality and variety series, and theatrically released feature films.

Adela Amalia Noriega Méndez is a Mexican actress. She came to prominence after starring in teen-oriented coming-of-age telenovelas in the 1980s, Quinceañera (1987–1988) and Dulce desafío (1988–1989).

<span class="mw-page-title-main">Dulce María</span> Mexican actress and singer-songwriter (born 1985)

Dulce María Espinosa Saviñón, simply known as Dulce María, is a Mexican actress, songwriter, singer and author.

The Western Bloc of the Revolutionary Armed Forces of Colombia was the smallest of the Revolutionary Armed Forces of Colombia's (FARC) blocs in size, although not in military capability. It was often held responsible for attacks that occurred in Cali and the surrounding area. The specific divisions of the group are arguable. Some of its divisions or fronts, as they were commonly known as, are shown below. Many of these fronts worked together at times towards a certain mission, while others were further divided into columns and companies with a smaller number of members. For more general information, see FARC-EP Chain of Command.

<span class="mw-page-title-main">Yuri (Mexican singer)</span> Mexican singer

YuridiaValenzuela Canseco, known mononymously as Yuri, is a Mexican singer, actress and television host.

<span class="mw-page-title-main">Telemundo</span> American Spanish-language television network

Telemundo is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content nationally with programming syndicated worldwide to more than 100 countries in over 35 languages.

<span class="mw-page-title-main">Dodge Journey</span> Motor vehicle

The Dodge Journey is a mid-size crossover SUV manufactured and marketed by Fiat Chrysler Automobiles' Dodge brand for model years 2009 to 2020 over a single generation, with a facelift for the 2011 model year. The Journey was styled by Ryan Nagode, and was marketed globally in both left- and right-hand drive, including as the Fiat Freemont.

<span class="mw-page-title-main">Carlos Alberto Rentería Mantilla</span> Colombian drug trafficker

Carlos Alberto "Beto" Rentería Mantilla was a former Colombian narcotrafficker and crime boss, presumed leader of the Norte del Valle Cartel. Rentería was believed by the United States government to be holding a leadership position within the drug cartel, he had been labeled "one of Colombia's most powerful and sophisticated narcotics traffickers" by Adam Szubin, Director of the Office of Foreign Assets Control, United States Department of the Treasury. The Attorney General of Colombia and the Colombian National Police accuse Rentería of drug trafficking and money laundering.

<i>SoHo</i> (magazine) Colombian magazine

SoHo is a Colombian-based men's magazine founded in 1999 by Isaac Lee and others. In addition to Colombia, it is distributed in Ecuador, Panama, Mexico, Argentina, Costa Rica and Peru. It is the second largest magazine by circulation in Colombia after TVyNovelas.

<span class="mw-page-title-main">Telenovela</span> Latin American television genre

A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines tele and novela. Similar drama genres around the world include diziler (Turkey), serial (India), teleserye (Philippines), lakorn (Thailand), teleromanzo (Italy), téléroman, K-drama, J-drama (Japan), C-drama (China) and sinetron (Indonesia).

<span class="mw-page-title-main">Chevrolet Aveo</span> Subcompact car

The Chevrolet Aveo is a five-passenger, front-drive subcompact car (B-segment) marketed by General Motors (GM) since 2002 over two generations. Originally developed by South Korean manufacturer Daewoo Motors and marketed as the Daewoo Kalos, the takeover of Daewoo by GM to form GM Daewoo Auto & Technology (GMDAT) resulted in the car's marketing in 120 countries under seven brands — prominently as the Aveo.

<span class="mw-page-title-main">MundoMax</span> Former American Spanish-language TV network

MundoMax was an American Spanish-language terrestrial television network that was owned by RCN Televisión. The network broadcast programs aimed at Hispanic and Latino American audiences throughout the United States – featuring a mix of telenovelas and other serialized dramas, reality television series, game shows, and feature films.

<i>En cuerpo ajeno</i> Colombian TV series or program

En Cuerpo Ajeno is a 1992 Spanish-language telenovela from original idea written by Julio Jiménez, produced by RTI Producciones, filmed in Colombia.

Hourglass Angel is an American apparel company producing and selling waist trainers, shapewear, corsets, and other undergarments by several brands, including its own private label. It was founded by Ruben Soto in 2008 and is headquartered in Illinois. In 2016 Hourglass Angel was one of the 5,000 fastest growing companies in America, and Soto was included in Forbes 30 Under 30.

<span class="mw-page-title-main">Leonisa</span>

Leonisa is a Colombian clothing company manufacturing and selling lingerie, shapewear, swimwear, underwear, and activewear for both men and women.

Alicia Miranda Hevia is a Costa Rican writer. She is known for her literary work, as well as for founding the small press Editorial Montemira.

<span class="mw-page-title-main">Vix (streaming service)</span> Mexican-American streaming video service

Vix is an over-the-top streaming service owned and operated by TelevisaUnivision. The service primarily shows content either owned by TelevisaUnivision or acquired from third-party content providers, including television series, movies, and sports programming.

<span class="mw-page-title-main">Lucero (entertainer)</span> Mexican entertainer

Lucero Hogaza León is a Mexican singer and entertainer. She is a multi-platinum singer in Mexico and has sung in Spanish, English, and Portuguese. Lucero has sold more than 16 million records worldwide. She is often referred to as "La Novia De América".

References

  1. 1 2 3 4 5 Torres, Amanda. "Orion Expands Its Market Base." Body. 14 May 2009. Web. 4 March 2010.
  2. ↑ "Vanidades y Cia. Agradecimiento." Vanidades 30 January 2010, Mexican ed.: 117. Print.
  3. ↑ "Opciones Novedades. Toda una "Vedette"." En Forma 16 May 2009, Colombian ed.: 81. Print.
  4. ↑ "Opciones Novedades." En Forma 12 September 2009, Colombian ed. Print.
  5. ↑ "En Vitrina. Fajas Vedette Por Catalogo." TV y Novelas 23 August 2008, Colombian ed.: 126. Print.
  6. ↑ "En Vitrina. Vedette Fajas Reductoras." TV y Novelas 3 January 2009, Colombian ed.: 80. Print.
  7. ↑ "En Vitrina." TV y Novelas 18 April 2009, Colombian ed. Print.
  8. ↑ "En Vitrina." TV y Novelas 16 May 2009, Colombian ed. Print.
  9. ↑ "En Vitrina. Vedette Complace Tu Gusto." TV y Novelas 11 July 2009, Colombian ed.: 118. Print.
  10. ↑ "En Vitrina." TV y Novelas 5 September 2009, Colombian ed. Print.
  11. ↑ "En Vitrina. Vedette Prendas Que Estilizan Tu Figura." TV y Novelas 5 December 2009, Colombian ed.: 222. Print.
  12. ↑ "En Vitrina: Vedette Buen Comienzo." TV y Novelas 30 January 2010, Colombian ed.: 72. Print.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.