12s

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Seahawks fans attending a preseason game against the Chicago Bears on August 22, 2014 Seattle Seahawks vs Chicago Bears, 22 August 2014 IMG 4309 (15061685046).jpg
Seahawks fans attending a preseason game against the Chicago Bears on August 22, 2014
The number 12 has long been affiliated with Seahawks fans Seattle Seahawks Changes Command from Marines to Navy 161011-N-WX604-343.jpg
The number 12 has long been affiliated with Seahawks fans

The 12s (or formerly the 12th man) refers to fans of the Seattle Seahawks. Across the city of Seattle, fans often display a 12 flag in support of the team whenever the Seahawks make a postseason appearance or prior to the season opener. [1] [2] [3] [4] [5] Fan devotion grew immensely during the early years of the millennium, resulting in engineers designing Lumen Field to funnel crowd noise onto the field to intimidate opposing teams. [6] [7] Fan interest peaked again during the 2010s following the hiring of head coach Pete Carroll, in addition to the famous Legion of Boom defense propelling the franchise to win Super Bowl XLVIII. [8] [9] In 2014, local sponsor Boeing even painted a 747 Cargo plane in a Seahawks' themed livery, with the number 12 on the tail, making its flight path into the shape of the number 12. [10] [11]

Contents

Fan Support

Rapper Macklemore representing the Seahawks before their appearance at Super Bowl XLVIII Macklemore at the Super Bowl XLVIII (crop1).jpg
Rapper Macklemore representing the Seahawks before their appearance at Super Bowl XLVIII

Throughout much of the franchise's early history in Seattle, the team suffered from poor attendance; culminating in former owner Ken Behring attempting to relocate the franchise to Los Angeles in 1996. [12] Despite this; fan interest grew rapidly in the early 2000s under new owner Paul Allen who had purchased the team from Behring in 1997. [13] [14] Things further improved for the franchise with the hiring of coach Mike Holmgren in 1999. Under Holmgren, the Seahawks managed four consecutive division titles and appeared in Super Bowl XL in 2006. The team's fans have known to be immensely devoted to their team since Holmgren's tenure, with the organization placing a large flag in the endzone with the number 12 in 2003. [15] The fanbase grew exponentially during the 2010s with the hiring of Pete Carroll as their head coach during the 2009 offseason. The Seahawks narrowly beat out the division rival St. Louis Rams for the division title as both finished with a 7-9 record, but the Seahawks managed a famous upset victory over the defending Super Bowl champion New Orleans Saints. During the fourth quarter, the Seahawks led by four points prior to snapping the ball in Marshawn Lynch's famous Beast Quake run that returned the ball 67 yards while breaking 9 tackles to secure the victory. Fan reaction was so loud that seismologists reported that the crowd had created an artificial earthquake in the process. [16] The Seahawks' fans have set the Guinness World Record loudest crowd noise at a sporting event on two occasions. First which being on September 15, 2013, registering 136.6 dB during a game against the San Francisco 49ers [17] [18] and again on December 2, 2013, during a Monday Night Football game against the New Orleans Saints, with a roar of 137.6 dB. [19] [20] In May 2016, mountaineer David Liaño González carried a 12th Man flag to the summit of Mount Everest. [21]

Controversy

The Seahawks fanbase grew notorious through the latter half of the 2010s for being obnoxious and superficial in addition to their rise in strength, with many highlighting the team's prior attendance woes of the 1990s as proof of them supporting the team once they found success during the 2000s. [22] [23] [24] [25] [26] [27] [28] In addition to their own growth in playoff success, their fellow rivals such as the Los Angeles Rams and San Francisco 49ers had also made prominent returns to playoff success during the decade, leading to frequent clashes with rival Rams, or 49ers fans often escalating into violent confrontations.

Conflict with Texas A&M

For numerous years into the 2010s, the Seahawks marketed The 12th Man name heavily, though its origins began through Texas A&M dating back to 1921, later being trademarked in 1996. [29] A legal agreement was reached in 2016 between the Seahawks organization and Texas A&M to cease use of the name in their marketing. [30] Today, much of the Seahawks fans are simply referred to as The 12s. [31] [32]

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<span class="mw-page-title-main">Seattle Seahawks</span> National Football League franchise in Seattle, Washington

The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West, which they rejoined in 2002 as part of a conference realignment. The club entered the NFL as an expansion team in 1976 in the NFC. From 1977 to 2001, Seattle was assigned to the American Football Conference (AFC) West. They have played their home games at Lumen Field in Seattle's SoDo neighborhood since 2002, having previously played home games in the Kingdome (1976–1999) and Husky Stadium.

<span class="mw-page-title-main">Lumen Field</span> Multi-purpose stadium in Seattle, Washington, U.S.

Lumen Field is a multi-purpose stadium in Seattle, Washington, United States. Located in the city's SoDo neighborhood, it is the home field for the Seattle Seahawks of the National Football League (NFL), Seattle Sounders FC of Major League Soccer (MLS), and Seattle Reign FC of the National Women's Soccer League (NWSL). Originally called Seahawks Stadium, it was renamed Qwest Field in June 2004 when telecommunications carrier Qwest acquired the naming rights. The stadium became known as CenturyLink Field following Qwest's June 2011 acquisition by CenturyLink and was nicknamed "The Clink" as a result; it received its current name in November 2020 with CenturyLink's rebrand to Lumen Technologies. It is a modern facility with views of the Downtown Seattle skyline and a seating capacity of 68,740 spectators for NFL games and 37,722 for most MLS matches. The complex also includes the Event Center which is home to the Washington Music Theater, a parking garage, and a public plaza. The venue hosts concerts, trade shows, and consumer shows along with sporting events. Located within a mile (1.6 km) of Downtown Seattle, the stadium is accessible by multiple freeways and forms of mass transit.

<span class="mw-page-title-main">Pete Carroll</span> American football coach (born 1951)

Peter Clay Carroll is an American football executive and former coach who is an advisor for the Seattle Seahawks of the National Football League (NFL). He was previously the head football coach at the University of Southern California (USC) from 2001 to 2009 and the head coach of the Seahawks from 2010 to 2023. Carroll is the third and most recent head coach to win a college football national championship and a Super Bowl along with Jimmy Johnson and Barry Switzer.

The 12th man or 12th player is a collective term for fans of sports teams in many eleven-a-side games, in particular association football. As most football leagues allow a maximum of eleven players per team on the playing field at a time, referring to a team's fans as the 12th man implies that they have a potentially helpful and significant role in the game.

<span class="mw-page-title-main">Mike Holmgren</span> American football player, coach, and executive (born 1948)

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References

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