| 2010 UK Music Video Awards | |
|---|---|
| Date | 12 October 2010 |
| Location | Leicester Square, London |
| Hosted by | Adam Buxton |
| Website | www |
The 2010 UK Music Video Awards were held on 12 October 2010 at the Odeon West End in Leicester Square, London to recognise the best in music videos and music film making from United Kingdom and worldwide. [1] [2] The nominations were announced on 20 September 2010. [3] American rock band OK Go won Video of the Year for "This Too Shall Pass (Rube Goldberg Machine vsn)" directed by James Frost, Synn Labs and OK Go. [4]
| Video of the Year |
|---|
|
| The Icon Award |
|---|
Hammer & Tongs |
| Best Pop Video | Best Rock Video |
|---|---|
Plan B - "Prayin' "
| OK Go - "This Too Shall Pass (Rube Goldberg Machine vsn)"
|
| Best Indie/Alternative Video | Best Dance Video |
Charlotte Gainsbourg ft. Beck - "Heaven Can Wait"
| Hot Chip - "I Feel Better"
|
| Best Urban Video | Best International Video |
Jay Z ft. Swizz Beatz - "On to the Next One"
| Lady Gaga - "Bad Romance"
|
| Best Budget/Independent Video – Rock, Indie, Alternative | Best Budget/Independent Video – Pop, Dance, Urban |
SOUR - "Hibi No Neiro"
| Example - "Watch the Sun Come Up (Devil's Gun Zeitgeist Remix)"
|
| Best Animation in a Video | Best Art Direction in a Video |
|---|---|
Gorillaz - "On Melancholy Hill"
| Plan B - "Prayin' "
|
| Best Cinematography in a Video | Best Editing in a Video |
Plan B - "Stay too Long"
| Jay Z ft. Swizz Beatz - "On to the Next One"
|
| Best Styling in a Video | Best Telecine in a Video |
Plan B - "Stay too Long"
| Biffy Clyro - "God and Satan"
|
| Best Visual Effects in a Video | Best Live Music Coverage |
Audio Bullys - "Only Man"
| The Prodigy - "Take Me to the Hospital"
|
| Innovation Award | Best Music Advertisement - Television or Online |
Johnny Cash - "Ain't No Grave"
| Dizzee Rascal - "Tongue n' Cheek"
|
| Best Director | Best New Director |
|---|---|
Daniel Wolfe | Ben Newman |
| Best Producer | Best Commissioner |
Tim Francis | Ross Anderson |