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| 2016 Summer Olympics |
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2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
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| Part of a series on |
| 2016 Summer Olympics |
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2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
The official emblem for the 2016 Summer Olympics was designed by the Brazilian agency Tatíl Design and unveiled on 31 December 2010, winning in a competition against 139 agencies. [1] The logo represents three figures joined at their arms and feet, with the overall shape reflecting that of Sugarloaf Mountain. The emblem was also designed to have a three-dimensional form, which designer Fred Gelli claimed made it the "first 3D logo in the history of the Olympics." [2]
The logo has been noted as evoking Henri Matisse's painting Dance . There were also allegations by the Colorado-based Telluride Foundation that the logo had been plagiarised from its own. While also consisting of several figures linked in motion, the Telluride Foundation logo contains four figures. This is not the first time that the foundation had alleged plagiarism of its logo by a Brazilian event; in 2004, the linked figures element had been copied for the logo of Carnival celebrations in Salvador. Gelli defended the allegations, stating that the concept of figures linked in embrace was not inherently original as it was "an ancient reference" and "in the collective unconscious". Gelli cited Dance as an influence of the logo's concept, and stated that the designers had intentionally aimed to make the interpretation of the concept as dissimilar to others as possible. [3]
The official slogan for the 2016 Summer Olympics was "A New World" (Portuguese : Um Mundo Novo). It was chosen to highlight the commitment of the Games organisers towards world peace, a united world, a better place to live, as well as a legacy for future generations through the hosting of the Olympic Games. This motto was chosen on account of the fact that this edition was the first to be held in South America. [4] [5] [6]
The official mascots of the 2016 Summer Olympics and Paralympics were unveiled on 24 November 2014. They were created by Sao Paulo-based animation company Birdo. [7] The Olympic mascot Vinicius, named after musician Vinicius de Moraes, represents Brazilian wildlife and carries design traits of cats, monkeys, and birds. [7] According to their fictional backgrounds, the mascots "were both born from the joy of Brazilians after it was announced that Rio would host the Games." [8] Brand director Beth Lula stated that the mascots were intended to reflect the diversity of Brazil's culture and people. [9] The names of the mascots were determined by a public vote whose results were announced on 14 December 2014; the names, which reference the co-writers of the song "The Girl from Ipanema", won over two other sets of names, tallying 44 percent of 323,327 votes. [10] At the Olympic wrestling events, coaches were given plush dolls of Vinicius to throw into the ring when they wished to challenge a referee's call. [11]
Alongside with the Mario and Sonic series, Overwatch , a multiplayer first-person shooter game created by Blizzard Entertainment, ran a "Summer Games" event in August 2016 that ran concurrent with the 2016 Summer Olympics. The main event was a futuristic soccer game known as "Lúcioball", named for the playable hero Lúcio, who is depicted in the game's lore as a DJ and freedom fighter from Rio de Janeiro. Rio also serves as the location for the initial arena for Lúcioball, the Estádio das Rãs (Portuguese for "Stadium of Frogs", referencing Lúcio's logo). [12]
A basketball 360-degree video was produced in collaboration with Samsung and Two Bit Circus. [13]
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The 2016 Summer Olympics, officially the Games of the XXXI Olympiad and officially branded as Rio 2016, were an international multi-sport event held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events in some sports beginning on 3 August. Rio de Janeiro was announced as the host city at the 121st IOC Session in Copenhagen, Denmark, on 2 October 2009.
Each Olympic Games has its own Olympic emblem, which is a design integrating the Olympic rings with one or more distinctive elements. They are created and proposed by the Organising Committee of the Olympic Games (OCOG) or the National Olympic Committee (NOC) of the host country. It is the responsibility of the International Olympic Committee (IOC) to approve Olympic emblems for the Olympic games. The Olympic emblems are used in promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. All emblems are the property of the IOC.
The Paralympic symbols are the icons, flags, and symbols used by the International Paralympic Committee to promote the Paralympic Games.
The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad and commonly known as Paris 2024, is an upcoming international multi-sport event scheduled to take place from 26 July to 11 August 2024 in France, with Paris as the main host city and 16 other cities spread across metropolitan France, plus one subsite in Tahiti—an island within the French overseas country and overseas collectivity of French Polynesia.
The 2016 Summer Paralympics, the 15th Summer Paralympic Games, were a major international multi-sport event for athletes with disabilities governed by the International Paralympic Committee, held in Rio de Janeiro, Brazil, from 7 to 18 September 2016. The Games marked the first time a Latin American and South American city hosted the event, the second Southern Hemisphere city and nation, the first one being the 2000 Summer Paralympics in Sydney, and also the first time a Lusophone (Portuguese-speaking) country hosted the event. These Games saw the introduction of two new sports to the Paralympic program: canoeing and the paratriathlon.
Rio 2016 was a successful bid to host the Games of the XXXI Olympiad and the XV Paralympic Games, respectively. It was submitted on September 7, 2007, and recognized as an Applicant city by the International Olympic Committee (IOC) one week after. On June 4, 2008, the IOC Executive Board shortlisted Rio de Janeiro with three of the six other Applicant cities—Chicago, Madrid and Tokyo; over Baku, Doha and Prague—becoming a Candidate city during the 2008 SportAccord Convention in Athens, Greece.
Fu Niu Lele, was the mascot of the 2008 Summer Paralympics in Beijing.
The 2020 Summer Paralympics, branded as the Tokyo 2020 Paralympic Games, was an international multi-sport parasports event held from 24 August to 5 September 2021 in Tokyo, Japan. They were the 16th Summer Paralympic Games as organized by the International Paralympic Committee (IPC).
The 2026 Winter Paralympics, commonly known as Milano-Cortina 2026, is an international winter multi-sport event for athletes with disabilities, scheduled to take place in Milan and Cortina d'Ampezzo, Italy, from 6 to 15 March. The election was held on 24 June 2019 at the 134th IOC Session in Lausanne, Switzerland, home of the IOC headquarters. Milan-Cortina were elected as hosts, defeating Stockholm-Åre.
Vinicius is the official mascot of the 2016 Summer Olympics, and Tom is the official mascot of the 2016 Summer Paralympics. Both events were held in Rio de Janeiro, Brazil. The mascots were created by São Paulo-based animation company Birdo, which was selected by a national tender process that began in November 2012. Vinicius' design represents Brazilian fauna, combining aspects of cats, monkeys, and birds, while Tom's design represents Brazilian flora.
Football 5-a-side at the 2016 Summer Paralympics was held in Rio at the Olympic Tennis Centre, from 9 to 17 September. Football 5-a-side was played by athletes with visual impairment, with a ball with a noise making device inside.
The Barra Olympic Park, originally the City of Sports Complex, is a cluster of nine sporting venues in Barra da Tijuca, in the west zone of Rio de Janeiro, Brazil. The park, which served as the Olympic Park for the 2016 Summer Olympics and the 2016 Summer Paralympics, was originally built for the 2007 Pan American Games, consisting of three venues. The complex was later expanded to nine venues for the Olympics, two of which are temporary structures, and became the site of the Olympic Training Center.
The opening ceremony of the 2016 Summer Paralympics took place on the evening of 7 September 2016 at the Maracanã Stadium, Rio de Janeiro, starting at 18:30 BRT.
The 2016 Summer Paralympics Torch Relay was a 7-day event leading up to the 2016 Summer Paralympic Games in Rio de Janeiro. It began on September 1, 2016, in Brasilia and concluded at the Games' opening ceremony on September 7. The Paralympic torch relay began with five individual flames being relayed to a city in each of the five regions of Brazil. These flames, as well as a sixth flame lit in Stoke Mandeville, Great Britain, were united to form a single Paralympic flame, which was relayed through Rio on 6 and 7 September 2016 en route to its lighting at the Maracanã during the opening ceremony.
Miraitowa is the official mascot of the 2020 Summer Olympics, and Someity is the official mascot of the 2020 Summer Paralympics. The events were held in Tokyo, Japan, in 2021. The checkered design on both mascots was inspired by the ichimatsu moyo pattern of the Tokyo 2020 official logo, while Someity's pink design was inspired by cherry blossoms. Both fictional characters have various superpowers, such as teleportation.
2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007.
2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.
