2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
The official emblems for the 2020 Olympics and Paralympics were unveiled on 25 April 2016; designed by Asao Tokolo, who won a nationwide design contest, it takes the form of a ring in an indigo-coloured checkerboard pattern. The design is meant to "express a refined elegance and sophistication that exemplifies Japan". [1] The checkered design resembles a pattern called ichimatsu moyo that was popular during the Edo period in Japan from 1603 to 1867. [2] The designs replaced a previous emblem which had been scrapped due to allegations that it plagiarized the logo of the Théâtre de Liège in Belgium. [3]
The Tokyo bid slogan was Discover Tomorrow (Japanese : 未来をつかもう, romanized: Ashita o tsukamō). While ashita literally means 'tomorrow', it is intentionally spelled as mirai 'future'. [4]
The official slogan for the Tokyo 2020 Games, United By Emotion (Japanese : 感動による団結, romanized: Kando ni yoru danketsu), was unveiled on 17 February 2020.
The Tokyo 2020 Organising Committee began accepting submissions for the official mascots of the Games from 1 to 14 August 2017. A total of 2,042 entries were received. [5] Three shortlisted entries were unveiled at the Kakezuka Elementary School on 7 December 2017. A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote. [6] [7] The results were announced on 28 February 2018. The winning entry was candidate pair A, created by Ryo Taniguchi, which received 109,041 votes, followed by Kana Yano's pair B with 61,423 votes and Sanae Akimoto's pair C with 35,291 votes. Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation. Both Miraitowa and Someity were named by the Organising Committee on 22 July 2018. [8]
Sega re-gained the rights to produce video games based on the Olympics, after the rights for 2018 were held by Ubisoft. [9] Sega has developed officially licensed games for various platforms since the 2008 Summer Olympics, most notably the Mario & Sonic series. [10]
At Sega Fest 2019, Sega announced they will be releasing four titles that will take place in the 2020 Olympics: [11] [12]
Mario & Sonic at the Olympic Games Tokyo 2020 on the Switch released on November 5, 2019, worldwide. Olympic Games Tokyo 2020 - The Official Video Game released on July 24, 2019, for PlayStation 4 and Nintendo Switch in East Asia, while the release date for the other territories is June 22. Sonic At The Olympic Games - Tokyo 2020 released for mobile devices on May 6, 2020. The arcade game came out in 2020.
In the Konami game, eBaseball Powerful Pro Yakyuu 2020 , the game includes "Tokyo 2020 Olympics Mode" where players can play at the Fukushima Azuma Baseball Stadium and the Yokohama Stadium with Tokyo 2020 branding. [13]
As of 2015 [update] total sponsorship for the 2020 Games reached approximately $1.3 billion, setting an Olympics record (the 2008 Summer Olympics in Beijing attracted $1.2 billion). [14]
Like most Olympic Games has featured official songs for each sport event since 2021, the IOC and the Tokyo 2020 Organizing Committee to choose your favorite songs.
Colorful J-pop artists have been tapped for a new song called “Colorful,” the official song produced by Team Coca-Cola for the Tokyo 2020 Summer Olympics and Paralympic Games The following artists participated in the recording of the track celebrating diversity: Ai, Motohiro Hata, Little Glee Monster, Daichi Miura, Perfume, Taemin (SHINee), MIYAVI, Nasty C, Sabrina Carpenter, Ayumu Imazu, Blue Vintage, Mizki, Sanari, and Chikuzen Sato (Sing Like Talking). [70] Paprika (パプリカ) is a song by the children choral group Foorin. NHK invited Kenshi Yonezu to produce it as a cheer song for the 2020 Summer Olympics.
Wave Your Flag is song the international global pop music group Now United. ASAP is a song recorded by South Korean girl group STAYC for their second single album Staydom . [71] Kite the Japanese boy band Arashi The song "Kite" served as the theme song for NHK's coverage of the 2020 Summer Olympics, including the special program "2020 Stadium" (2020スタジアム) hosted by the group. Naoki Satō composed the music for the medal ceremonies. Satō chose not to employ any musical elements distinctive to Japan "because victory ceremonies are for athletes from around the world" and he wanted all medalists to "feel at ease" when taking their places on the podium, regardless of their nationality. [72] 
Imagine pre-recorded version of the song performed by John Legend, Keith Urban, Alejandro Sanz and Angélique Kidjo and Suginami Junior Chorus, with musical arrangement by Hans Zimmer, was featured in the opening ceremony for the 2020 Summer Olympics in Tokyo in July 23 2021. [73] 
200 Copas The colombian singer Karol G this new single 200 Copas. Dreamers The South Korean Boy Group Ateez released their first Japanese single, which serves as the fifth ending theme for the 2020 reboot anime series Digimon Adventure. [74] Remember This the 2020 Tokyo Olympics came to a close. Luckily, the Jonas Brothers couldn't have brought a more perfect performance for the occasion with their upbeat hit single “Remember This”. on NBC.
Sega Sammy Holdings Inc. is a Japanese global holding company and conglomerate formed from the merger of Sega and Sammy Corporation in 2004. Both companies are involved in the amusement industry.
The 2020 Summer Olympics, officially the Games of the XXXII Olympiad and officially branded as Tokyo 2020, were an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July 2021. Tokyo was selected as the host city during the 125th IOC Session in Buenos Aires, Argentina on 7 September 2013.
Mario & Sonic at the Olympic Games is a 2007 crossover sports and party game developed by the Sega Sports R&D Department. It is the first installment on the Mario & Sonic series. It was published by Nintendo in Japan and by Sega in other regions, and released on the Wii in November 2007 and the Nintendo DS handheld in January 2008. The first official video game of the 2008 Summer Olympic Games, it is licensed by the International Olympic Committee (IOC) through exclusive licensee International Sports Multimedia (ISM), and is the first official crossover game to feature characters from the Mario and Sonic the Hedgehog series.
Mario & Sonic at the London 2012 Olympic Games is a 2011 crossover sports and party game developed by Sega Japan. It was published by Nintendo in Japan and Korea and by Sega elsewhere. As the third installment in the Mario & Sonic series, it was released on the Wii on 15 November 2011 in North America, 17 November 2011 in Australia, 18 November 2011 in Europe, and 8 December 2011 in Japan. It was also released for the Nintendo 3DS in February 2012. Mario & Sonic is the official video game of the 2012 Summer Olympics and is licensed by the International Olympic Committee through exclusive licensee International Sports Multimedia. The game is the only Wii title to come in a yellow keep case.
The 2020 Summer Paralympics, branded as the Tokyo 2020 Paralympic Games, were an international multi-sport parasports event held from 24 August to 5 September 2021 in Tokyo, Japan. They were the 16th Summer Paralympic Games as organized by the International Paralympic Committee (IPC).
Baseball was featured at the 2020 Summer Olympics, in Tokyo, for the first time since the 2008 Summer Olympics. Six national teams competed in the tournament: Israel, Japan (host), Mexico, South Korea, the United States, and the Dominican Republic.
Japan was the host nation of the 2020 Summer Olympics in Tokyo, originally scheduled to take place from 24 July to 9 August 2020 but postponed to 23 July to 8 August 2021 because of the COVID-19 pandemic. Since the nation's official debut in 1912, Japanese athletes have appeared at every Summer Olympic Games in the modern era, except for the 1948 Summer Olympics in London, to which they were not invited due to the nation's role in World War II, and the 1980 Summer Olympics in Moscow, as part of the United States-led boycott. The opening ceremony flag-bearers for Japan are basketball player Rui Hachimura and wrestler Yui Susaki. Karateka Ryo Kiyuna is the flag-bearer for the closing ceremony.
Miraitowa is the official mascot of the 2020 Summer Olympics, and Someity is the official mascot of the 2020 Summer Paralympics. The events were held in Tokyo, Japan, in 2021. The checkered design on both mascots was inspired by the ichimatsu moyo pattern of the Tokyo 2020 official logo, while Someity's pink design was inspired by cherry blossoms. Both fictional characters have various superpowers, such as teleportation.
The opening ceremony of the delayed 2020 Summer Olympics took place on 23 July 2021 at Olympic Stadium, Tokyo, and was formally opened by Emperor Naruhito. As mandated by the Olympic Charter, the proceedings combined the formal and ceremonial opening of this international sporting event, including welcoming speeches, hoisting of the flags and the parade of athletes, with an artistic spectacle to showcase the host nation's culture and history. The majority of the artistic spectacle was pre-recorded, with live segments performed adhering to social distancing to athletes, officials and a small VIP audience. The ceremony marked the 125th anniversary of the 1896 Summer Olympics in Athens—the inaugural edition of the modern Olympic Games.
Greece competed at the 2020 Summer Olympics in Tokyo. Originally scheduled to take place from 24 July to 9 August 2020, the Games were postponed to 23 July to 8 August 2021, because of the COVID-19 pandemic. Greek athletes have competed in every Summer Olympic Games of the modern era, alongside Australia, France, Great Britain, and Switzerland. As the progenitor nation of the Olympic Games and in keeping with tradition, Greece entered first at the New National Stadium during the parade of nations at the opening ceremony. Like the other closing ceremonies before, the Greek flag was also raised during the closing ceremony alongside the Japanese and French flags.
Goalball at the 2020 Summer Paralympics was held in the Makuhari Messe in Tokyo. The event was held from 25 August to 3 September 2021.
Japan competed as the host nation of the 2020 Summer Paralympics in their capital Tokyo from 24 August to 5 September 2021.
2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
The 2020 Summer Paralympics torch relay was held from 12 August 2021 to 24 August 2021. After being lit in multiple locations in Japan and Great Britain, the torch was intended to travel around Japan and end in Tokyo's New National Stadium, the main venue of the 2020 Summer Paralympics. The relay took place on a smaller scale than the Olympic relay, starting in Tokyo, with local flames lighted through Saitama, Chiba and Shizuoka prefectures where events of the games were held. The relay ended at the 2020 Summer Paralympics opening ceremony. The LIXIL Corporation was the presenting partner of the torch relay.
Mario & Sonic at the Olympic Games Tokyo 2020 is a 2019 sports video game based on the 2020 Summer Olympics. It is the sixth and final game in the Mario & Sonic series, a crossover between Nintendo's Super Mario and Sega's Sonic the Hedgehog franchises, and the first since the Rio 2016 Olympic Games edition. It was developed and published by Sega for the Nintendo Switch in November 2019 and for arcade cabinets in 2020.
China competed at the 2020 Summer Paralympics in Tokyo, Japan from 24 August to 5 September 2021. This was their tenth consecutive appearance at the Summer Paralympics since 1984. China sent 251 athletes to the Games and competed in 20 of the 22 sports except Equestrian and Wheelchair rugby.
The United States competed at the 2020 Summer Paralympics in Tokyo, Japan from 24 August to 5 September 2021.
Cases of COVID-19 at the 2020 Summer Olympics and the 2020 Summer Paralympics in Tokyo, Japan, are part of a cluster of SARS-CoV-2 infections within the COVID-19 pandemic in Tokyo that began in the Tokyo 2020 Olympic Village in July 2021, prior to the Opening Ceremony of the 2020 Summer Olympics on 23 July 2021. The Olympics ended on 8 August 2021 before the Opening Ceremony of the 2020 Summer Paralympics started on 24 August 2021. The Paralympics ended on 5 September 2021 before the 2022 Winter Olympics in Beijing, China started a few months later.
