80 Micro

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80 Micro
80micro.jpg
June 1983 issue
Publisher/Editor Wayne Green
Categories Computer magazine
FrequencyMonthly
Publisher1001001 Inc. (as 80 Microcomputing or 80 Micro), CW Communications (as 80 Micro)
First issueJanuary 1980
Final issue
Number
June 1988
101
CountryUnited States
Based in Peterborough, New Hampshire
Language English
ISSN 0744-7868

80 Micro was a computer magazine, published between 1980 and 1988, that featured program listings, products and reviews for the TRS-80.

Contents

History

First issue (January 1980) 80 Microcomputing 1st issue January 1980.png
First issue (January 1980)

Wayne Green, the creator of many magazines such as 73 , founded 80 Microcomputing as a spinoff of his Kilobaud Microcomputing solely for Tandy Corporation's Radio Shack TRS-80 Model I microcomputer. Like his other magazines it encouraged readers to submit articles and reviews. [1] A 1980 advertisement for the magazine promised that it would "tell you the truth … the good things about the TRS-80 and the not so good" because "Wayne Green has never been one to mince words". [2] By 1982 80 Micro was the third largest magazine in terms of obtaining advertising, selling 152,000 issues; [3] only Vogue and BYTE were larger. Renamed 80 Micro on issue 30 in June/July 1982, the magazine's November 1982 issue had 518 pages, the most in its history for a regular issue. [1]

Green attributed the magazine's success to Radio Shack's policy of not allowing other companies to distribute their products through their stores, while other stores would not carry the products as Radio Shack customers did not visit them. 80 Micro became the most accessible venue for small companies to advertise their TRS-80 products. [4] [5] Despite a Tandy executive writing a column for the magazine, [6] Tandy also prohibited the Radio Shack stores it owned from selling or displaying 80 Micro so as to not lose sales to the magazine's advertisers, [7] [5] and Greenwho claimed that most stores kept a copy hidden from "company spies"asked readers to persuade franchise and other non Tandy-owned stores to sell the magazine. [8]

80 Micro's success encouraged other publishers to start platform-specific computer magazines; [4] Harry McCracken described PC World as "essential an 80 Micro clone that happened to be about Windows, not TRS-80's". In May 1983 CW Communications purchased 80 Micro and most of Green's other magazines. As Tandy introduced other computers 80 Micro also covered them, but in 1983 it discontinued coverage of the Model II/12/16 and moved coverage of the Color Computer to the separate Hot CoCo. In January 1988 80 Micro began only covering Tandy's MS-DOS computers such as the 1000. The change failed, and the magazine published its last issue in June 1988. [1]

Features

Programming contests for young children were featured annually, and were noted by both the Scholastic Corporation [9] and the Boy Scouts of America. [10] The magazine challenged readers to write complete games, sometimes including scoring, on just one line of BASIC code. Creativity was remarkable and included techniques to allow for a slightly longer line of code than originally envisioned. The magazine featured program listings for the machine, primarily written in BASIC and occasionally Z80 assembly language. These programs were printed in the magazine, but could be purchased on cassette tape and diskette media under the name Load 80 to save some typing. The magazine also featured articles, letters, reviews and humor (including - from January 1980 through July 1983 - the monthly Kitchen Table International satire/parody column).

Related Research Articles

<span class="mw-page-title-main">TRS-80</span> 1977 microcomputer by Tandy Corporation

The TRS-80 Micro Computer System is a desktop microcomputer launched in 1977 and sold by Tandy Corporation through their Radio Shack stores. The name is an abbreviation of Tandy Radio Shack, Z80 [microprocessor]. It is one of the earliest mass-produced and mass-marketed retail home computers.

<span class="mw-page-title-main">TRS-80 Color Computer</span> Line of home computers

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Tandy Corporation was an American family-owned leather-goods company based in Fort Worth, Texas, United States. Tandy Leather was founded in 1919 as a leather supply store. By the end of the 1950s, under the tutelage of then-CEO Charles Tandy, the company expanded into the hobby market, making leather moccasins and coin purses, making huge sales among Scouts, leading to a fast growth in sales.

<span class="mw-page-title-main">VisiCalc</span> 1979 computer application

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<span class="mw-page-title-main">TRS-80 MC-10</span>

The TRS-80 MC-10 microcomputer is a lesser-known member of the TRS-80 line of home computers, produced by Tandy Corporation in the early 1980s and sold through their RadioShack chain of electronics stores. It was a low-cost alternative to Tandy's own TRS-80 Color Computer to compete with entry-level machines such as the VIC-20 and Sinclair ZX81.

<span class="mw-page-title-main">TRS-80 Model 100</span> Portable computer introduced in 1983

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<span class="mw-page-title-main">Scripsit</span>

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The Tandy 10 Business Computer System was a short-lived product developed by Radio Shack in the late 1970s as a business-oriented complement to their TRS-80 Model I desktop computer. Released in 1978, the Tandy 10 was built for Radio Shack by Applied Digital Data Systems (ADDS), and was only sold by Radio Shack's dedicated computer center stores.

<span class="mw-page-title-main">Wayne Green</span> American writer and publisher

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<span class="mw-page-title-main">TRS-80 Model 4</span> 1983 personal computer

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<span class="mw-page-title-main">Home computer</span> Class of microcomputers

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<i>Airmail Pilot</i> 1979 video game

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<i>Galaxy</i> (video game) 1979 video game

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Apparat, Inc., was an American software developer, peripheral manufacturer, mail order company, and retailer active from 1978 to 1988 and primarily based in Denver, Colorado. They are best known for NewDos/80, an alternative operating system to TRSDOS for Tandy Corporation's TRS-80 line of home computers, sold through their Radio Shack stores. Apparat themselves sold modified TRS-80s through their mail order catalog. The company pivoted to selling peripherals for the IBM Personal Computer in 1982, continuing in this market until Apparat went defunct in 1988.

References

  1. 1 2 3 Reed, Matthew. "80 Microcomputing". TRS-80.org. Retrieved March 8, 2015.
  2. "80 Microcomputing advertisement". Kilobaud Microcomputing. September 1980. p. 211. Retrieved June 23, 2014.
  3. "Information Intelligence, Online Libraries, and Microcomputers - google books". Information Intelligence, Online Libraries, and Microcomputers. Vol. 1–2. Information Intelligence, Inc. 1983. Information Intelligence, Online Libraries, and Microcomputers, Volumes 1-2.
  4. 1 2 Bartimo, Jim (December 10, 1984). "Magazines Woo Users". InfoWorld. Vol. 6, no. 50. pp. 35–36. Retrieved March 14, 2011.
  5. 1 2 White, Ron (August 1987). "The Tandy Story: It all started 10 years ago in a converted used-car showroom..." 80 Micro. pp.  50–64. Retrieved May 18, 2019.
  6. Juge, Ed (August 1981). "Inside 80". 80 Micro. pp.  8, 10. Retrieved May 28, 2019.
  7. Green, Wayne (August 1981). "Tandy Growth Retarded". 80 Micro. p.  10 . Retrieved May 28, 2019.
  8. Green, Wayne (December 1981). "80 Remarks". 80 Microcomputing. p. 6. Retrieved March 21, 2011.
  9. Roberts, Jack L., ed. (September 1984). "Newsboard: Contests: Programming Contest". Electronic Learning. 4 (1). New York, NY: Scholastic: 15. ISSN   0278-3258 . Retrieved December 9, 2022 via Internet Archive.
  10. Stuckey, Scott (August 1984). Hood, Robert E. (ed.). "Hobby News". Boys' Life . Irving, TX: Boy Scouts of America: 14. ISSN   0006-8608 . Retrieved December 9, 2022 via Google Books.