ATTN:

Last updated

ATTN:
Founded2014;9 years ago (2014) in Los Angeles, California, United States
Founders Matthew Segal and Jarrett Moreno
Headquarters,
Owner Candle Media
Number of employees
120
Website www.attn.com

ATTN: is a media company based in Los Angeles, California. As of January 2018, the company receives millions of monthly video views, primarily on social media platforms like Facebook, [1] Instagram, TikTok, and YouTube.

Contents

ATTN: was founded in 2014 by Matthew Segal and Jarrett Moreno. According to the company, they "break down important societal topics and conversations into digestible, entertaining videos and series across all platforms and are leaders when it comes to reaching people who want context on the issues and conversations that matter to them". The New York Times called ATTN:, “particularly skilled at translating complicated issues into short, cogent content.” [2]

In May 2022, Candle Media announced that it would acquire ATTN: for $100 million. [3]

History

Prior to founding ATTN:, Matthew Segal and Jarrett Moreno started Ourtime.org, a nonprofit dedicated to promoting voter registration among young people.

Funding

In November 2014, Segal and Moreno founded ATTN: in Los Angeles and raised $4.1 million from several investors including Marc Rowan, RTS Ventures, Ross Levinsohn, Hope Taitz, The Seacrest Global Group and Troy Carter. [4]

In February 2016, ATTN: raised $18 million in a Series B led by Evolution Media Partners that also included Main Street Advisors. [5] Comedian Bill Maher is also an investor and has stated that, “in 90-second videos, ATTN:’s getting young people to care about things that actually matter.” [2] [1]

In November 2016, ATTN: and Tribune Media announced a strategic distribution partnership that also included an investment by Tribune in ATTN:. [6]

Formats

ATTN:’s content focuses primarily on subjects that matter to Millennials and Gen Z like the environment, health and wellness, social issues, and personal finance. [7] The company consists of producers and creatives as well as an in-house production and animation studio that produces original video content primarily for social distribution, but more recently also for streaming services such as Apple Music, HBO Go and Spotify and networks like NBC, ABC, CBS, Freeform and MTV. [8] [9] [10]

ATTN:’s most popular videos are custom made for consumption on social media: short, viral videos with subtitles for viewing without sound. Within this format, they have found particular success with mid-form content for social, specifically with IGTV and TikTok, for whom they have created several series including one featuring former First Lady Michelle Obama [11] and a scripted series in partnership with producer and creator Lena Waithe [12]

They also produce original live-action videos, such as a series on parental that stars Nev Schulman, the host of MTV's Catfish, and his wife Laura Perlongo. [13] The company has also developed several original series for Facebook Watch, including a modern dating hit entitled "We Need to Talk" and a series with Zooey Deschanel titled “Your Food Roots”. [14]

Since its founding, ATTN: has had an in-house team of animators in their Los Angeles offices. ATTN: recently premiered an animated horoscope series developed alongside Will Arnett. [15] They use animation for videos that break down complex political issues such as gerrymandering, comprehensive immigration reform and the Electoral College. [1]

The company also has a large branded team and creative agency that works with partners to create custom content for social distribution. In 2021, ATTN: announced the launch of a TikTok Studio [16] to create content specifically for distribution on the platform and to work with partners on their TikTok strategy, targeting Gen Z audiences with short form video content.

Related Research Articles

<span class="mw-page-title-main">Zooey Deschanel</span> American actress and musician (born 1980)

Zooey Claire Deschanel is an American actress and musician. She made her film debut in Mumford (1999) and had a supporting role in Cameron Crowe's film Almost Famous (2000). Deschanel is known for her deadpan roles in comedy films such as The Good Girl (2002), The New Guy (2002), Elf (2003), The Hitchhiker's Guide to the Galaxy (2005), Failure to Launch (2006), Yes Man (2008), 500 Days of Summer (2009) and Our Idiot Brother (2011). She has also ventured into dramatic film territory with Manic (2001), All the Real Girls (2003), Winter Passing (2005), Bridge to Terabithia (2007), The Happening (2008) and The Driftless Area (2015). From 2011 to 2018, she starred as Jess Day on the Fox sitcom New Girl, for which she received nominations for a Primetime Emmy Award and three Golden Globe Awards.

<span class="mw-page-title-main">Emily Deschanel</span> American actress (b. 1976)

Emily Erin Deschanel is an American actress. She is well-known for her portrayal Dr. Temperance "Bones" Brennan in the long-running Fox crime procedural series Bones (2005–2017).

<span class="mw-page-title-main">Young Hollywood</span> American multimedia entertainment company

Young Hollywood is a privately held multimedia entertainment company founded in Los Angeles, California, by R. J. Williams. The company licenses the “Young Hollywood” trademark domestically and internationally for a range of consumer products and services. In addition, they own a television network and are one of the world's largest producers and distributors of celebrity content in the digital space. Their content has received over 2 billion views.

<span class="mw-page-title-main">Matthew Segal</span>

Matthew Segal is the co-founder of ATTN:, a Los Angeles-based media company that makes entertainment that informs, and an American social entrepreneur and media commentator. He previously co-founded Our Time, a nationwide non-profit network of young Americans promoting economic and voter empowerment.

Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.

<span class="mw-page-title-main">Hannah Stocking</span> American Internet personality

Hannah Stocking-Siagkris is an American comedian and internet personality who first gained recognition from the social media platform Vine. She later became known for her comedy videos on YouTube.

<span class="mw-page-title-main">TikTok</span> Chinese video-focused social media platform

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.

<span class="mw-page-title-main">Charli D'Amelio</span> American social media personality (born 2004)

Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over 10 years before starting her social media career in 2019, when she started posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022.

<span class="mw-page-title-main">The Hype House</span> Collective of TikTok and other social media creators

The Hype House is a collective of teenage TikTok personalities based in Moorpark, California, as well as the name of the mansion where some of the creators live. It is a collaborative content creation house, allowing the different influencers and content creators to make videos together easily.

Nicole Sanchez, better known as Neekolul, is an American internet personality, Twitch streamer, and YouTuber. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves.

<span class="mw-page-title-main">Tabitha Brown (actress)</span> American actress and internet celebrity (born 1979)

Tabitha Bonita Brown is an American actress and social media personality. She creates online video content incorporating veganism, humor and motivational speaking. Brown has over 5 million followers on TikTok and over 4.2 million followers on Instagram as of March 2023. She has been described by HuffPost as "America's Mom" and her content has been characterized by critics as being "comforting" and "calming". She is the host of the Food Network’s first plant-based cooking competition It’s CompliPlated and host of the Emmy-nominated YouTube children’s show Tab Time.

<span class="mw-page-title-main">Bryce Hall</span> American social media personality (born 1999)

Bryce Michael Hall is an American social media personality and boxer. He is most known for his videos on TikTok and YouTube. As of October 9, 2023, his TikTok account has 24 million followers, and his YouTube channel has 3 million subscribers.

<span class="mw-page-title-main">Triller (app)</span> American social networking service

Triller is an American video-sharing social networking service. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to music using artificial intelligence technology. Triller was released for iOS and Android in 2015, and initially operated as a video editing app before adding social networking features.

<span class="mw-page-title-main">Avani Gregg</span> American social media personality

Avani Gregg is an American social media personality who first developed a following on TikTok. She plays Gemma in the web series Chicken Girls. She received the Shorty Award for TikToker of the Year in 2019, and was on the Forbes 30 Under 30 in 2020 in the social media category.

A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram.

<span class="mw-page-title-main">Pearpop</span> Social Media Collaboration Platform in Los Angeles, CA United States

Pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by former creator Cole Mason and talent manager Guy Oseary in October 2020. The platform enables brands to discover and activate social media creators for social media campaigns, instantly and at scale. A recognized market leader, Pearpop was named to Fast Company's Most Innovative Companies List and named "Influencer Marketing Platform of the Year" by Digiday in 2022.

<span class="mw-page-title-main">YouTube Shorts</span> Short video clip sharing service

YouTube Shorts is the short-form section of the American video-sharing website YouTube, hosting content much like YouTube's primary service but with a focus on vertical videos at a maximum length of 60 seconds. Videos with a square aspect ratio or videos that are uploaded before its launch are also accepted. As of January 2022, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021 which include video views that pre-date the YouTube Shorts feature.

Candle Media is a Blackstone-backed, Los Angeles-based media company co-founded by former Disney executives Kevin A. Mayer and Thomas O. Staggs. Candle Media owns the companies Moonbug Entertainment, Hello Sunshine, and the production company of Israeli thriller series Fauda, Faraway Road Productions. It also owned a minority stake on Westbrook Inc.

Copyright infringement and social media involves the use of social media platforms to distribute copyrighted material illegally.

References

  1. 1 2 3 de Moraes, Lisa (October 13, 2016). "Bill Maher Gets Animated About Donald Trump As "Grown Up Pain-In-The-Ass Kid" For ATTN". Deadline Hollywood .
  2. 1 2 "Matthew Segal Wants Your Attn". The New York Times . October 20, 2016.
  3. Goldsmith, Jill (May 17, 2022). "Candle Media Acquires Gen Z Social Video Company ATTN". Deadline Hollywood .
  4. Swisher, Kara (December 4, 2014). "Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials". Recode .
  5. "Political Media Startup Attn: Inc. Raises More Than $18 Million". Los Angeles Business Journal . February 19, 2016.
  6. "Tribune Media Inks Investment, Distribution Deal with Digital Site Attn". The Hollywood Reporter . November 16, 2016.
  7. "How this West Hollywood company is helping citizens understand what they're voting on". Builtinla.com.
  8. "Black Eyed Peas Remixed 'Where Is the Love' With A-Listers and You Have to Watch!". Entertainment Tonight . September 2, 2016.
  9. Moran, Lee (October 14, 2016). "Bill Maher Gets Animated In His Latest Shutdown Of Donald Trump". HuffPost .
  10. "Spotify Unveils New Animated Video Series on Politics Behind Musical Movements". Billboard .
  11. Sara, Fischer. "Exclusive: Michelle Obama launches Instagram video series". Axios.
  12. "Here's Why You And Your Girls Should Tune In To 'Girls Room'". Essence. December 6, 2020.
  13. Konecky, Perri (September 23, 2016). "This Eye-Opening Video About Paternity Leave Is Guaranteed to Leave You Scratching Your Head". PopSugar .
  14. Honkus, Mary. "Zooey Deschanel Talks Unrealistic Food Standards In New Season of Your Food's Roots". People.
  15. Spangler, Todd (October 16, 2019). "Quibi Picks Up Animated Daily Horoscope Series From Will Arnett and ATTN". Variety .
  16. Liffreing, Ilyse. "ATTN LAUNCHES TIKTOK STUDIO WITH UNILEVER, CLOROX, GOOGLE". AdAge .