SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market.
Human resource management is the strategic and coherent approach to the effective and efficient management of people in a company or organization such that they help their business gain a competitive advantage. It is designed to maximize employee performance in service of an employer's strategic objectives. Human resource management is primarily concerned with the management of people within organizations, focusing on policies and systems. HR departments are responsible for overseeing employee-benefits design, employee recruitment, training and development, performance appraisal, and reward management, such as managing pay and employee benefits systems. HR also concerns itself with organizational change and industrial relations, or the balancing of organizational practices with requirements arising from collective bargaining and governmental laws.
Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
The Hawaii International Conference on System Sciences (HICSS) is an annual conference for Information Systems and Information Technology academics and professionals sponsored by the University of Hawaii at Manoa. The conference provides a platform for panel discussions and the presentation of peer-reviewed information systems research papers.
The Journal of Industrial and Management Optimization (JIMO) is an international journal published by American Institute of Mathematical Sciences and sponsored by Department of Mathematics and Statistics, Curtin University of Technology, and Department of Mathematics, Zhejiang University. This journal illustrates original research papers on the non-trivial interplay between numerical optimization methods and problems in industry or management. The objective of this journal is to develop new optimization ideas so as to solve industrial and management problems by the use of appropriate, advanced optimization techniques.
General Sir John Kotelawala Defence University (KDU) located at Kandawala, Ratmalana, Colombo, is a university which is administered by the Ministry of Defence.
The Imam Hossein Comprehensive University is a public university located in Tehran, Iran.
The SCImago Journal Rank (SJR) indicator is a measure of the prestige of scholarly journals that accounts for both the number of citations received by a journal and the prestige of the journals where the citations come from.
The International Journal of Management Reviews is a quarterly peer-reviewed academic journal, established by Cary Cooper in 1999, and published by Wiley-Blackwell on behalf of the British Academy of Management. It is the leading global review journal in organisation and management studies. The current editors are Jamie Callahan, Marian Iszatt-White and Joaquín Alegre. IJMR complements the British Journal of Management, which is also produced by the British Academy of Management.
Nicolai Juul Foss is a Danish organizational theorist, and scholar of entrepreneurship and strategy. He is currently a professor at the Copenhagen Business School where he has spent most of his career. Foss' main contribution to organization theory is through the micro-foundational perspective in organization theory and management—examining how individual behaviors aggregate to affect the behavior of larger groups and organizations. He was made a Knight of the Order of the Dannebrog in 2015.
The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education. It is a member of the Committee on Publication Ethics (COPE) and committed to ethical practices in publishing. The editor-in-chief is Donald R. Bacon. It was established in 1979 and is currently published by SAGE Publications.
Teppo Felin is the Douglas D. Anderson Professor of Strategy & Entrepreneurship at the Huntsman School of Business at Utah State University. He is also the Founding Director of the Institute for Interdisciplinary Study. From 2013 to 2021, Felin was Professor of Strategy at the Saïd Business School at the University of Oxford. His current research focuses on cognition, rationality, perception, organizational economics, markets and strategy.
Jay B. Barney is an American professor in strategic management at the University of Utah.
The European Academy of Management (EURAM), founded in 2001, is a learned society dedicated to the advancement of the academic discipline of management in the Europe. It is a member of the European Institute for Advanced Studies in Management network. EURAM runs the European Management Review, a quarterly peer-reviewed academic journal published by John Wiley & Sons, annual conferences for business and management scholars, and training programmes for PhD students, Post-Docs, Research Directors, and Business School Executives.
Academy of Entrepreneurship Journal is a bi-monthly peer-reviewed academic journal of Academy of Entrepreneurship that covers the fields of management and entrepreneurship, business model evolution, Family business, start-up, Customer relationship management, Consumer behaviour and e-commerce.
Computational Optimization and Applications is a peer-reviewed academic journal published by Springer Science+Business Media. The journal focuses on the analysis and development of computational algorithms and modeling technology for optimization. It also covers linear programming, computational complexity theory, automatic differentiation, approximations and error analysis, parametric programming, sensitivity analysis, and management science.
Mark A. Huselid is a university professor, workforce management specialist, book author, and business consultant. He is the Distinguished Professor of Workforce Analytics at D'Amore-McKim School of Business, Northeastern University. He has authored research papers and books regarded as seminal to establishing a strategic link between human resource management and business performance.
R. Duane Ireland is an American management professor, author, and a former interim dean of Mays Business School at Texas A&M University. Prior to his appointment as interim dean, Ireland served as acting dean of the school from January 1, 2021 – June 13, 2021.
Allen Amason is an American professor, researcher, management consultant, and author. He is Dean & Professor of Management at the Parker College of Business at Georgia Southern University.
