Action (store)

Last updated
Action
Company type Private
Industry Retail
FoundedJuly 1993;32 years ago (1993-07) in Enkhuizen, Netherlands
Headquarters
Zwaagdijk-Oost
,
Netherlands
Number of locations
3,124 [1]  (2025)
Areas served
Netherlands, Germany, France, Belgium, Luxembourg, Austria, Poland, Portugal, Czech Republic, Italy, Spain, Slovakia, Romania, Switzerland
Key people
Hajir Hajji (CEO)
Simon Borrows (chairman)
Revenue€11.3 billion [2]  (2023)
Owner 3i (80%)
Number of employees
~70,000 (2023)
Website action.com
Action store in a former church in Hoorn, Netherlands Action Hoorn Ramen 31.jpg
Action store in a former church in Hoorn, Netherlands
Action store in Overmere, Belgium Action Overmere.jpg
Action store in Overmere, Belgium
Action in department store in Tomaszow Mazowiecki, Poland Dutch Action strore in Tomaszow Mazowicki, Poland.jpg
Action in department store in Tomaszów Mazowiecki, Poland

Action is a Dutch international discount store chain with a majority ownership held by British private equity firm 3i, with more than 80% of the shares. [3] It sells low budget, non-food and some food products with long shelf lives. Action operates stores in 14 countries, Netherlands, Belgium, Germany, France, Austria, Luxembourg, Poland, Czech Republic, Italy, since 2022 in Spain, since 2023 in Slovakia, since 2024 in Portugal and since 2025 in Romania and Switzerland. Action, with over 2,500 stores and 70,000 employees, generated €11.3 billion in net sales in 2023. [4]

Contents

History

Action was founded by Gerard Deen and Rob Wagemaker, who were later joined by Boris Deen. They opened their first store in 1993 in Enkhuizen and started expanding by founding new stores that same year. In 2002, they had 94 stores; in 2005, the first store was opened in Belgium, in Rijkevorsel; and, in 2009, they opened their first store in Germany. In 2012, the company had 300 stores and opened its first store in France. In 2014, Action opened its 500th store. It continued growing exponentially. In 2021, there were more than 1,800 stores across Europe. In November 2023 they opened their 2500th store. In June 2025 they opened their 3000th store. [5]

References

  1. ↑ "Stores | Action.com". www.action.com.
  2. ↑ "Action results 2023: Continued growth and development".
  3. ↑ "3i Group breaks through £20bn valuation on back of extraordinary Action". citywire.com. Retrieved 9 November 2023.
  4. ↑ "Action results 2023: continued growth and development". 2023-03-21. Retrieved 2024-03-21.
  5. ↑ "Map of locations" (in Dutch). Retrieved 4 June 2017.
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