Company type | Private |
---|---|
Founded | San Francisco, California, United States of America, 2004 |
Founder | Magatte Wade Greg Steltenpohl Dominique Leveuf |
Headquarters | San Francisco, California, United States of America |
Area served | Western United States |
Products | Beverages |
Revenue | US$3.2 million |
Number of employees | 25 |
Website | http://www.bevnet.com/reviews/adina |
Adina World Beat Beverages was a manufacturer of coffee, tea and juice drinks based in San Francisco, California. [1] The company was founded in 2004 [2] by Magatte Wade, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf. [3] [4] Adina was led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and claimed to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations". [5]
Adina manufactured its drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers. [1] [6]
The company went out of business in 2012. [7]
Magatte Wade came up with the idea to start a beverage company when she visited her native Senegal and found that cola had replaced traditional hibiscus drinks. [5] Worried that the drinks and the heritage would be lost, Wade approached Greg Steltenpohl, who had recently left as head of Odwalla Inc. and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company. [8] Adina for Life is headquartered at 660 York Street in San Francisco, California. [1] To fund the start-up, the founders contributed heavily; in addition, the trio raised $5 million in investments in early years. [9]
The company sold a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the San Francisco Bay Area. However, the company is promoting their products in large cities throughout the United States like New York City and Austin, Texas. [10]
Adina partnered with several organizations, including Agribusiness in Sustainable Natural African Plant Products (ASNAPP), which works to reduce poverty in Africa; Association Education Santé (AES), which works to help hibiscus farmers in the global market; the ECO-AGRI Research Foundation, a non-profit organization centered in India seeking to improve the lives of rural farmers; as well as other co-ops and financers in third-world countries. [11]
The company had four product lines: Adina Organic Blends, an organic Fair Trade line of exotic gourmet coffees and tea launched in late 2007; Adina Miracle Fruits Fortified Juice Drinks, launched in 2006; Adina Organic Juice Coolers, launched in 2005; and its Natural Highs fair-trade certified all natural cold-brewed coffee energy drink in October 2008. [2] The drinks were sold at Whole Foods Market and came in flavors such as mocha, hazelnut, and double espresso. [2]
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market initially as a coffee bean wholesaler. Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to 2000 and led the aggressive expansion of the franchise across the West Coast of the United States.
Fuze Beverage, commercially referred to as simply Fuze, is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indexes.
Odwalla Inc. is an American health food company based in Dinuba, California. Founded in Santa Cruz, California in 1980 and formerly headquartered in Half Moon Bay, California from 1995 to 2020, the company's product lines include fruit juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars known as "food bars".
Jamba Juice, doing business as Jamba, is an American quick-service restaurant and juice bar chain that sells blended fruit and vegetable juices, smoothies and other food products. The first Jamba Juice location, originally named Juice Club, opened in 1990 in San Luis Obispo, California. Jamba is owned by GoTo Foods, an affiliate of private equity firm Roark Capital Group, which completed its acquisition in 2019. The company has more than 850 locations operating in 36 states in the United States, and also has locations in Australia, Japan, the Philippines, Taiwan, South Korea, Thailand, and Indonesia.
Wild Oats Marketplace is a producer of natural and organic food distributed through partnerships in the United States.
Ito En, Ltd. is a Japanese multinational drinks company specializing in tea production, distribution, and sales. Ito En is the largest green tea distributor in Japan. The Ito En Group includes subsidiaries based in Japan, Indonesia, the United States, Australia, and China. Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth-largest soft drink producer in Japan, after Coca-Cola, Suntory, and Kirin Beverage. Ito En also produces private label drinks for Seven & I Holdings Co. in Japan. In 2006, it acquired Tully's Coffee's business in Japan as a subsidiary. The company also has a line of flavored teas called Teas' Tea.
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
Argo Tea began as a chain of tea cafes that was founded in the Lincoln Park community area in Chicago, Illinois, in June 2003.
Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and Frisco, Texas. Formed in July 2018, with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, Keurig Dr Pepper offers over 125 hot and cold beverages. The company's Canadian business unit subsidiary operates as Keurig Dr Pepper Canada.
Hibiscus tea is a herbal tea made as an infusion from crimson or deep magenta-colored calyces (sepals) of the roselle flower. It is consumed both hot and cold and has a tart, cranberry-like flavor.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Alter Eco refers to two alternative trading organizations, founded in 1998 by Tristan Lecomte in France, and followed by Mathieu Senard and Edouard Rollet in the United States, and Ilse Keijzer in Australia.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Paul Rice is the Founder & CEO of Fair Trade USA, the leading third-party certifier of Fair Trade products in North America. Since launching Fair Trade USA in 1998, Rice has brought Fair Trade into the mainstream and built a movement to expand its impact. He has challenged and collaborated with hundreds of companies to rework their global supply chains to obtain high-quality products that support community development and environmental protection.
A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.
Steaz, a brand of organic green tea-based beverages, was established in 2002 by co-founders Steven Kessler and Eric Schnell. The Steaz brand, headquartered in Doylestown, Pennsylvania, is currently owned by the privately held Healthy Beverage Company.
Runa LLC is a privately held organic Amazonian beverage company that processes and sells guayusa. The company is based in Brooklyn, New York, with offices in Quito and Archidona, Ecuador. It was founded in 2008 by two Brown University graduates, Daniel MacCombie and Tyler Gage. The company operates the world's only guayusa processing facility, which is located in Archidona.
Nongfu Spring Is a Chinese bottled water and soft beverage company headquartered in Xihu District, Hangzhou, Zhejiang province. It is owned and chaired by founder Zhong Shanshan.
{{cite web}}
: CS1 maint: bot: original URL status unknown (link)