Adult Diversion

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"Adult Diversion"
Adult Diversion - Alvvays.jpg
Single by Alvvays
from the album Alvvays
B-side "Underneath Us"
ReleasedOctober 28, 2013 (2013-10-28)
RecordedMarch 2013
Studio Yoko Eno, Calgary, Alberta, Canada
Genre
Length3:28
Label
  • Royal Mountain
  • Polyvinyl
  • Transgressive
Songwriter(s)
  • Brian Murphy
  • Alec O'Hanley
  • Molly Rankin
Producer(s) Chad VanGaalen
Alvvays singles chronology
"Archie, Marry Me"
(2013)		"Adult Diversion"
(2013)		"Next of Kin"
(2014)

"Adult Diversion" is a song by Canadian indie pop band Alvvays. The song was released on October 28, 2013 as the second single from their eponymous debut album. Written by vocalist and guitarist Molly Rankin, guitarist Alec O'Hanley, and bassist Brian Murphy, it is sung from the perspective a lover who develops an "unhealthy fixation" on their partner. [1]

Contents

The song was produced by Chad VanGaalen and recorded at his studio, Yoko Eno, in Calgary, Alberta. It was accompanied by a music video, filmed on a Super 8 camera, featuring footage of the band performing and hanging out at the beach. "Adult Diversion" was the second song the band released; it debuted digitally via the band's website before the band was signed to a label. In the band's home country, it was later released on Royal Mountain Records; in the U.S. and Europe, it was distributed through Polyvinyl and Transgressive Records, respectively.

Background

The song was born out of Rankin's boredom while working at a smoothie hut in Toronto, where the band had recently relocated. "Only one or two people would come in during the day and usually only to use the washroom. That song spawned out of admiration from afar and spending a large chunk of time alone." Exclaim! contributor Sarah Greene described it as "a love song written from the perspective of a drunk stalker." [2]

Reception

"Adult Diversion" was instrumental in developing momentum for the group, who signed to Canadian indie label Royal Mountain a month after the single's release in October 2013. [2] They were subsequently signed to US-based Polyvinyl Records, who released a 7" record of "Adult Diversion", with "Archie, Marry Me" on the A-side, exclusively to mail-order subscribers. [3]

Simon Vozick-Levinson from Rolling Stone called the track an "instant rush of jangly emotion," [4] while Stuart Berman at Pitchfork also complimented its "buoyant surf-tingled jangle." [5] Sam Willett at Consequence of Sound dubbed the tune a "whimsical dream jam" that reaches "staggering highs"; he praised its "perfectly-sewn guitar arrangements and sweet female vocals." [6] Gabrielle Sierra, writing for Billboard called the single catchy, highlighting its "dreamy, deadpan vocals and retro sound." [7]

Track listing

Cassette

No.TitleLength
1."Adult Diversion"3:28
2."Underneath Us"2:39

Personnel

Credits adapted from Alvvays's liner notes. [8]

Alvvays
Production

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References

  1. ↑ =Day, Laurence (July 18, 2014). "Introducing: Alvvays". The Line of Best Fit. Retrieved April 6, 2020.
  2. 1 2 Greene, Sarah (December 2, 2014). "Alvvays: A Long Journey to Overnight Success". Exclaim! . Retrieved April 6, 2020.
  3. ↑ Kerr, Scott. "Alvvays: Biography & History". Allmusic . Retrieved April 6, 2020.
  4. ↑ Vozick-Levinson, Simon (August 23, 2014). "10 New Artists You Need to Know: August 2014". Rolling Stone. Retrieved April 6, 2020.
  5. ↑ Berman, Stuart (July 21, 2014). "Alvvays: Alvvays Album Review". Pitchfork. Retrieved April 6, 2020.
  6. ↑ Willett, Sam (January 10, 2014). "Top MP3s of the Week (1/10)". Consequence of Sound. Retrieved April 6, 2020.
  7. ↑ Sierra, Gabrielle (November 29, 2013). "Scouting Report: Toronto Pop-Rock Group Alvvays". Billboard. Retrieved April 6, 2020.
  8. ↑ Alvvays (liner notes). Alvvays. US: P-Vine Records. 2014. PCD-20336.CS1 maint: others in cite AV media (notes) (link)
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