Type | Privately held company |
---|---|
Industry |
|
Founded | 28 October 2010 [1] |
Defunct | 18 October 2018 [2] |
Headquarters | 185 Valley Drive, Brisbane, California , USA [1] |
Key people |
Alta Motors was an American manufacturer of off-road and dual-sport electric motorcycles based in Brisbane, California. [1]
Derek Dorresteyn, whose family has a long presence on the San Francisco motorcycle scene, started working on a bespoke electric bike in 2007. [3] He partnered with industrial designer Jeff Sand and entrepreneur Marc Fenigstein to found BRD Motorcycles in 2010. The acronym's meaning was only known to the founders and never disclosed. [4]
In 2011, Alta hired Viktor Pritzker, a former Director of Sales at Vectrix. [5] In 2013, Tesla co-founder Martin Eberhard joined the company's advisory board. [6] After securing additional investors, BRD changed its name to the more evocative Alta Motors, a reference to its home region of Alta California—or North California. [4]
In March 2018, Alta Motors announced a partnership with Harley-Davidson for the development of future models of electric motorbikes. However, H-D walked out of the deal six months later, opting instead to set up its own research and development unit in the Silicon Valley. [2]
Following Harley-Davidson's divestment, the company was reported to be in negotiations with Canada's Bombardier Recreational Products for an injection of cash, but this did not happen and Alta Motors went out of business in late 2018. [7] BRP later did acquire some of Alta's technological assets from its creditors. [7]
A projected Redshift SMR model was registered with the NHTSA, but there is no evidence that it reached the market. [9]
The Redshift platform is the basis for the SilentHawk stealth dirtbike developed by military contractor Logos Technologies of Fairfax, Virginia. [10]
In 2017, the company also unveiled a prototype called the Redshift ST (for Street Tracker), which was pitched as a hybrid urban and flat track speedway machine. [11]
Due to debates regarding the equivalency between electric and combustion engines, Alta faced an uphill battle obtaining sanction to race in a major series, but the brand's products still showed up at a few established events. [3]
The Redshift MX made its professional debut in the Lites class of the 2016 Red Bull Straight Rhythm off-season tournament, advancing to the second round. [12] It returned in 2017, but was eliminated in the first round. On both occasions, the bike was ridden by Josh Hill. [13]
Also in 2017, Alta announced that it would feature in the SX2 class at a pair of SX Tour events, the Geneva Supercross and the Paris-Nanterre Supercross, thanks to an exemption granted by the tour's sanctioning body, the Fédération française de motocyclisme. [14] However, equipment shipping issues [15] limited its participation to the Geneva Supercross' Duel Cup, a side attraction consisting of four riders competing in best-of-three, one-on-one playoffs. [16] Hill won the second night, beating event spokesman Ricky Carmichael (Suzuki RM-Z450) in the final. [17]
Alta made its AMA EnduroCross Championship debut in Round 4 of the 2016 season with Veteran class rider Kurt Nicoll. Nicoll won the event in his class. [18] In 2018, the company upped its efforts, signing Ty Tremaine as a regular entrant in the Pro class. His third-place finish in Round 3 was credited as the first podium placing by an all-electric bike in an AMA-sanctioned professional series. [19] However Alta Motors folded partway into the season, and Tremaine finished his campaign with Beta. [20]
Tremaine, alongside Lyndon Poskitt, also took part in the 2018 Erzberg Rodeo hard enduro for Alta. [21]
KTM AG is an Austrian motorcycle, bicycle and sports car manufacturer owned by Pierer Mobility AG and the Indian manufacturer Bajaj Auto. It was formed in 1992 but traces its foundation to as early as 1934. Today, KTM AG is the parent company of the KTM Group, consisting of a number of motorcycle brands.
Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom.
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Gas Gas is a Spanish motorcycle manufacturer established in 1985 by Narcìs Casas and Josep Pibernat in Salt, Girona. The company specializes in off-road motorcycles for trials and enduro competitions. Gas Gas was purchased by KTM motorcycles in 2019. After the sale to KTM, Spanish motorcycle manufacturer Rieju bought the right to produce old Gas Gas off-road models.
Chad Mark Reed is an Australian motocross and supercross racer. He is a two-time AMA Supercross 450cc champion, a one-time AMA Motocross 450cc champion, record holder for the most main event starts in AMA Supercross history with 265 starts, as well as podium finishes with 132.
Penton was a rebadged American brand of off-road enduro motorcycles designed by John Penton and manufactured by KTM in Austria for distribution in the United States between 1968 and 1978.
ATK is an American motorcycle and all-terrain vehicle company founded in 1985 and located in Centerville, Utah, USA. As of 2016, it has been operating primarily to support previously sold models through parts and service manual distribution. While ATK was initially founded on in-house chassis designs and modified sourced engines, the brand has primarily focused on acquisition and badge-engineered models from multiple companies worldwide since 2004.
The motorcycle sport of racing includes motorcycle road racing and off-road racing, both either on circuits or open courses, and track racing. Other categories include hill climbs, drag racing and land speed record trials.
An enduro motorcycle is an off-road racing motorcycle used in enduros, which are long-distance cross-country, Trails, time trial competitions.
Beta is an Italian motorcycle manufacturer, specialising in off-road motorcycles. Beta is best known for their popular observed trials bikes. In 2005, they launched a range of enduro motorcycles using KTM engines. In 2010 they launched the new RR series, with a new engine made in-house. Beta motorcycles have been used by world trials champions such as Jordi Tarrés, Dougie Lampkin, Albert Cabestany and Enduro riders Steve Holcombe and Brad Freeman. Production in 2018 was expected to be in excess of 20,000 motorcycles, ranging in size from 50 cc to 480 cc.
Husqvarna Motorcycles GmbH is a Swedish-origin Austrian company which designs, engineers, manufactures and distributes motocross, enduro, supermoto and street motorcycles.
Triumph Motorcycles Ltd is the largest UK-owned motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into receivership. The new company, initially called Bonneville Coventry Ltd, continued Triumph's lineage of motorcycle production since 1902. They have major manufacturing facilities in Thailand.
Zero Motorcycles Inc. is an American manufacturer of electric motorcycles. Formerly called Electricross, it was founded in 2006 by Neal Saiki, a former NASA engineer, in Santa Cruz, California. The company is now located nearby in Scotts Valley.
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