Anthora

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Original Anthora disposable coffee cup.png
Original Anthora disposable coffee cup

The Anthora is a design for a disposable paper cup for coffee that has become iconic of New York City daily life.

Contents

History

The cup was originally designed by Leslie Buck of the Sherri Cup Company in 1963, [1] to appeal to Greek-owned coffee shops in New York City, and was later much copied by other companies. [2] Sherri was later acquired by the Solo Cup Company, [1] which in turn was acquired by Dart Container in 2012. [3] The name is said to come from Buck's Eastern European-accented pronunciation of the word amphora . [1]

Sales of the cup reached 500 million in 1994 at its peak, [4] and fell to about 200 million cups annually by 2005. [1] At its peak, up to 15 million cups were used monthly. [2] One New York Times writer in 1995 called the Anthora "perhaps the most successful cup in history". [4] Solo halted production in 2006, [5] but continued to license the design. [6] By 2007, it was mentioned in passing in a New York Times television review as "one of those endangered artifacts". [7] Production restarted in 2015. [8]

Buck never received royalties from his design, but as a salesman he was well-remunerated for the product's success. When he retired from Sherri Cup Company in 1992, he was presented with 10,000 Anthoras printed with a testimonial inscription. After Buck's death in 2010, a New York Times writer described the motto on the cup as having "welcome intimations of tenderness, succor, and humility". [1]

Design

The original Anthora depicts an image of an Ancient Greek amphora, a Greek key design on the top and bottom rim, and the words "WΣ ARΣ HAPPY TO SΣRVΣ YOU" in angular script intended to evoke ancient Greek epigraphy and using Σ to represent the letter E. There are three steaming cups of coffee below the slogan. The blue and white colors were inspired by the flag of Greece. The original capacity was 10 ounces (280 g); 8 ounce versions are also made.

There are also variant knock-offs; a popular one produced by Premier Cup portrays a discus-thrower; [2] others depict the Parthenon, a harpist, and so on, and have variant slogans such as "We Are Pleased To Serve You". [8] [9]

Culture

Anthora ceramic replica, front view.png
Anthora ceramic replica, side view.png
Front and side view of ceramic Anthora cup, showing the skeuomorphic seam and rounded lip

The Anthora has been displayed in the Design Department of the Museum of Modern Art, in an exhibition at the Clark Art Institute on "The Persistence of Classicism", [10] [2] and in an article on "A History of New York in 50 Objects". [11] It has been featured in various movies and television, where it is used to "evoke Gotham at a glance". [1] [12]

In 2003, Graham Hill of the design group ExceptionLab designed a ceramic replica reproducing the construction of the paper cup as a skeuomorph, converting it from disposable to permanent; [13] it is sold at the Museum of Modern Art shop. [14]

In 2004, NBC commissioned a special edition of the Anthora for the 2004 Summer Olympics, including its peacock logo and the Olympic rings. [15]

Related Research Articles

<span class="mw-page-title-main">Amphora</span> Type of storage container

An amphora is a type of container with a pointed bottom and characteristic shape and size which fit tightly against each other in storage rooms and packages, tied together with rope and delivered by land or sea. The size and shape have been determined from at least as early as the Neolithic Period. Amphorae were used in vast numbers for the transport and storage of various products, both liquid and dry, but mostly for wine. They are most often ceramic, but examples in metals and other materials have been found. Versions of the amphorae were one of many shapes used in Ancient Greek vase painting.

<span class="mw-page-title-main">Latte</span> Beverage made with espresso coffee and milk

Caffè latte, often shortened to just latte in English, is a coffee drink of Italian origin made with espresso and steamed milk. Variants include the chocolate-flavored mocha or replacing the coffee with another beverage base such as masala chai, mate, matcha, turmeric or rooibos; alternatives to milk, such as soy milk or almond milk, are also used.

<span class="mw-page-title-main">Take-out</span> Prepared food purchased with the intent to eat elsewhere

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<span class="mw-page-title-main">Sweetheart Cup Company</span>

Sweetheart Cup Company was a North American company that made paper cups, plastic cups and related products. In 2004, Sweetheart was acquired by the Solo Cup Company, which itself was acquired by Dart Container on May 4, 2012.

<span class="mw-page-title-main">Bawls</span> Caffeinated soft drink

Bawls is a non-alcoholic, highly-caffeinated soft drink.

Amphora may refer to:

<span class="mw-page-title-main">Coffee cup</span> Tableware product

A coffee cup is a container, a cup, for serving coffee and coffee-based drinks. There are three major types: conventional cups used with saucers, mugs used without saucers, and disposable cups. Cups and mugs generally have a handle. Disposable paper cups used for take-out sometimes have fold-out handles, but are more often used with an insulating coffee cup sleeve.

<span class="mw-page-title-main">Disposable product</span> Product designed to be discarded after use

A disposable is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months to distinguish from similar products that last indefinitely. The word "disposables" is not to be confused with the word "consumables", which is widely used in the mechanical world. For example, welders consider welding rods, tips, nozzles, gas, etc. to be "consumables", as they last only a certain amount of time before needing to be replaced. Consumables are needed for a process to take place, such as inks for printing and welding rods for welding, while disposable products are items that can be discarded after they become damaged or are no longer useful.

<span class="mw-page-title-main">Paper cup</span> Cup mostly made of paper or card

A paper cup is a disposable cup made out of paper and often lined or coated with plastic or wax to prevent liquid from leaking out or soaking through the paper. It may be made of recycled paper.

Solo Cup Company is an American manufacturer of disposable consumer products including beverage cups, disposable plates, and bowls. Solo Cup Company is located in Lake Forest, Illinois, and in 2006 had sales of $2.4 billion. On May 4, 2012, Solo Cup Company was acquired by Dart Container.

<span class="mw-page-title-main">Dart Container</span> Worlds largest manufacturer of foam cups and containers

Dart Container Corporation of Mason, Michigan, United States, is the world's largest manufacturer of foam cups and containers, producing about as many as all competitors combined. Dart Container is privately held by the Dart family.

<span class="mw-page-title-main">Single-serve coffee container</span> Soft or hard container filled with a single portion of coffee grounds for brewing

A single-serve coffee container is a container filled with coffee grounds, used in coffee brewing to prepare only enough coffee for a single portion. They come in various formats and materials, often either as hard and soft pods or pads made of filter paper, or hard aluminium and plastic capsules.

<span class="mw-page-title-main">Foam food container</span> Form of disposable food packaging

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<span class="mw-page-title-main">Stanley bottle</span> American food and beverage containers

Stanley is an American brand of food and beverage containers invented by William Stanley Jr.

Leslie Buck was an American business executive and Holocaust survivor who designed the Anthora coffee cup, which has become an iconic symbol of New York City since its introduction in the 1960s.

<span class="mw-page-title-main">Cup</span> Small container for drinks

A cup is an open-top container used to hold liquids for pouring or drinking. Although mainly used for drinking, it also can be used to store solids for pouring. Cups may be made of glass, metal, china, clay, wood, stone, bone, polystyrene, plastic, aluminium or other materials, and are usually fixed with stem, handles, or other adornments. Cups are used for quenching thirst across a wide range of cultures and social classes, and different styles of cups may be used for different liquids or in different situations. Cups of different styles may be used for different types of liquids or other foodstuffs, in different situations, or for decoration.

<span class="mw-page-title-main">Disposable cup</span> Drinking cup intended for a single use

A disposable cup is a type of tableware and disposable food packaging. Disposable cup types include paper cups, plastic cups and foam cups. Expanded polystyrene is used to manufacture foam cups, and polypropylene is used to manufacture plastic cups.

<span class="mw-page-title-main">Robert Leo Hulseman</span>

Robert Leo "Bob" Hulseman was an American businessman and entrepreneur who was best known as the inventor of the red solo cup, which is produced by his family's company, Solo Cup Company. He also co-designed the Traveler Lid, which prevents foam from hot beverages such as lattes and cappuccinos from touching the drinker's nose, now widely used by Starbucks and other brands. Hulseman joined the staff of The Solo Cup Company, which had been founded in 1936 by his father Leo Hulseman, when he was 18 years old. Hulseman spent more than 60 years at the Solo Cup Company, including as the company's President and CEO from 1980 until 2006.

<span class="mw-page-title-main">Jazz (design)</span> 1990s design featured on disposable cups

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References

  1. 1 2 3 4 5 6 Fox, Margalit (April 29, 2010). "Leslie Buck, Designer of Iconic Coffee Cup, Dies at 87". The New York Times . Retrieved December 13, 2022.
  2. 1 2 3 4 Gill, John Freeman (June 26, 2005). "Urban History to Go: Black, No Sugar". The New York Times. Retrieved December 13, 2022.
  3. "Dart Container Closes on Acquisition of Solo Cup Company" (PDF) (Press release). Dart Container. May 4, 2012. Retrieved January 28, 2014.
  4. 1 2 McKinley, Jesse (October 15, 1995). "F.Y.I. – A Cup of Inspiration". The New York Times. Retrieved December 13, 2022.
  5. "The life, death and rebirth of "New York's Coffee Cup" Anthora". Hopes&Fears. January 6, 2016. Retrieved December 28, 2022.
  6. Geier, Stephanie (June 21, 2017). "NYC Fun Facts: The Story Behind the Famous NYC Greek Coffee Cups". Untapped New York. Retrieved December 28, 2022.
  7. Heffernan, Virginia (May 27, 2007). "To Sleep, Nay, Perchance to Stay Wide Awake". The New York Times. Retrieved December 13, 2022.
  8. 1 2 LaMarche, Una. "How to start a panic over coffee cups". The Outline. Retrieved December 19, 2022.
  9. Popik, Barry. "Barry Popik". www.barrypopik.com. Retrieved December 19, 2022.
  10. Puşcaşiu, Voica (February 15, 2015). "Design, It's Not What It Looks Like!" (PDF). International Review of Social Research. 5 (2): 117. doi:10.1515/irsr-2015-0010. S2CID   55471980.
  11. Roberts, Sam (September 2, 2012). "A History of New York in 50 Objects". The New York Times. Retrieved December 19, 2022.
  12. Lokker, Brian (June 18, 2020). "New York's Iconic Anthora Coffee Cup on TV". Coffee Crossroads. Retrieved December 19, 2022.
  13. "The World's Most Famous Paper Cup Replicated in CERAMIC". ExceptionLab. Retrieved December 19, 2022.
  14. "New York Coffee Cup". MoMA Design Store. Retrieved December 19, 2022.
  15. Martinez, Jose (July 8, 2004). "Playing Games with a cup we love". New York Daily News. p. 2. Retrieved December 19, 2022.